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The Week That Was #SMWLDN Sept 2012: Facts, Figures & Thank You’s


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This year was not only the year of the Queen’s Jubilee, the Olympics and the Paralympics, but also the only year that Social Media Week London will take place twice within 12 months (therefore, needless to say, there will not be a SMWLDN in February).

Our second Social Media Week London this year has now passed, having moved to it’s new home of September, and what a week 24th – 28th September 2012 was.

This September’s SMWLDN saw 176 events taking place across the city, with 21 of those being Chinwag events – and all the rest thanks to our 125 wonderful event partners including BBC, Beyond, CIPR, Dachis Group, Dell, McKinsey & CompanyEventbrite, Great British Chefs, Hootsuite, London College of Fashion, Microsoft, Nursing & Midwifery Council, Royal Television Society, Story Worldwide, Skype, Unilever, Yammer and more.

As a team, we were helped by 27 brilliant Advisory Board members, 4 incredible interns and a small army of 40 amazing volunteers.

SMWLDN Audiences learnt from and were entertained by 320 speakers and for the first time, we had eight content themed SMWLDN Hubs:

  • Advertising & Marketing Hub at Facebook
  • Business & Enterprise Hub at The Hub Westminster
  • Sport, Entertainment & Culture Hub at Engine
  • Media, Mobile & Lifestyle Hub at Unruly
  • Innovation & Entrepreneurship Hub at Google Campus
  • “How To” Hub at O2 Workshop
  • Community & Conversation Hub at ExHoSo House
  • SMWLDN Lounge at The Social Partners

There were over 4,000 unique sign-ups to SMWLDN events and 2,600+ Foursquare check-ins. During the week, the SMWLDN Webpage saw 4,500+ unique visitors and SMWLDN had over 19,500 mentions on Twitter*.

In terms of events, this SMWLDN, we held the first SMWLDN Fashion Day (#SMWLDNFashion) and the first day dedicated to those entering the industry or looking for their next step at Chinwag’s Careers Day (#SMWCareers). We also held the Food Truck Challenge (#eatSMWLDN), a global challenge along with Social Media Week in Vancouver, Chicago and Los Angeles.

We owe a huge thank you to everyone who came along to an event or watched the livestreams, to everyone that took part, even in a small way.

Thanks to all our fantastic sponsors and partners, especially Nokia, Oracle, Vitrue, Betapond, EngageSciences, Constant Contact and Unique Digital, who very kindly hosted us and put up with our late night printing panics, food trucks, speakers, volunteers and interns. It simply wouldn’t have been possible without you.

Same time next year?

// Take a look at SMWLDN in Pictures

*These statistics (from between 23rd – 30th Sept) are compiled based on city hashtags, handles, keywords and event hashtags from the event system and partnerships communicated to the global team. The analytic tool was ubervu and was manually reviewed.

Photo (cc) Bibek Bhandari / @bibekbhandari

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