SMW is a worldwide event taking place 18 cities throughout 2016 and a publishing platform that shares insights into how social media and technology are changing business, society and culture around the world.

In 2016 we will explore our global theme: The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good). Read more.

 Ellen McGirt

“Social Media Week is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt, Senior Writer, Fast Company


What is #SMWLDN?

In its 8th year #SMWLDN brings together some of the industries leading companies at the intersection of entertainment, media, marketing and technology, including BuzzFeed, National Geographic, Slate, Forbes and Giphy.

In 2016 lead organisers Crowdcentric will focus on creating a content experience that provides attendees with new ideas, insights and best practices at a venue which will foster networking and collaboration.  Specific features of the 2016 event include:

  • More Capacity
    We’ve decided to focus on quality over quantity by restricting the amount of available passes, and host #SMWLA at a larger venue
  • One Mainstage
    All official programming will take place at one, large theatre. Now, you won’t miss any of the sessions throughout the week
  • Digital Passes
    Whether you buy a Campus Pass or our new Digital Insider Pass, you will be able to watch every session live online and on-demand for up through the month of September.
  • Group Packages
    With the launch of SMW Connect we now offer group packages as part of our new corporate membership. Includes an invitation to an exclusive industry networking event

If you are interested in becoming a part of Social Media Week, there are a lot of ways you can help us to make the event even better. Get Involved submissions are now OPEN. Here are some important upcoming milestones for the September 2016 conference:

  • Event Submission Opens: May 18
  • Early Bird Pass Sales begin: May 18
  • Event & Speaker Submission Deadline: June 17
  • Initial Schedule to be Published: July 6

Where does #SMWLDN take place?

Official programming during #SMWLDN will take place at:

BFI Southbank
BFI Southbank, Belvedere Rd, London SE1 8XT, London


The venue has a theater that holds up to 500 people, which means no long lines or sessions at capacity.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with a much bigger stage and plenty of space to enjoy the entire week.



If you’re traveling from outside of London, we will have preferred hotel partners listed on our website starting June 17. We also recommend Airbnb as one of the most affordable ways to spend a week in London during peak season.


The SMW audience is made up of senior marketers, founders, entrepreneurs, influencers & digitally connected consumers across a range of industries including marketing, advertising, communications, media, publishing, technology, arts and entertainment.





  • Data & analytics
  • Paid media
  • Video
  • Content marketing
  • Mobile messaging
  • Virtual reality
  • Ad-blocking
  • Growth marketing



  • BuzzFeed
  • National Geographic
  • Forbes
  • Google Social Lab
  • Weber Shandwich
  • VaynerMedia
  • Giphy
  • Unruly



  • State of the Art Stage
  • Cafe
  • Keynotes
  • Panels
  • Interviews
  • Masterclasses
  • Co-working
  • Lounges