#SMWLondon September 14-18, 2015

Advisory Board

Social Media Week London wouldn’t be possible without the help, support, guidance and good cheer of our advisory board members who all help make SMW London become a reality.


CEO, Seven League

Richard is a digital pluralist – a hybrid of content, creative and commercial expertise who founded media solutions firm Seven League. The company is a group of digital and media veterans expert in content, marketing, social, strategy, commercials, operations and innovation who help companies accelerate their digital performance. He was Manchester City’s first Head of Digital and is also the creator of the Datatainment concept. Current clients include MLS, Manchester City FC, FIFA, BT Sport, NFL, Bloomberg Sports, the RFU, the ECB, Limelight Sports, Surrey CCC and Harlequins RFC. In 2012 he was named Digital Individual of the Year at industry awards and won Best Website at the Sports Industry Award with MCFC.co.uk. Originally a radio journalist who turned geek, he launched the BBC News and Sport website in 1997 and in the .com boom he went commercial and ran pan-european ISP Tiscali’s portal for 7 years.

Director at Klaxon

Andy is a marketer and agency director with over 14 years experience primarily in the technology, construction, travel and event sectors. His day job is running Klaxon, a digitally savvy marketing and lead generation agency. Andy also founded the London Bloggers Meetup – a community of over 1,900 bloggers.

Head of Communications for SwiftKey

A regular tweeter and public speaker, Ruth Barnett is Head of Communications for SwiftKey, the innovative language technology startup behind the smart keyboard app of the same name. Until last year she was a journalist for Sky News where she worked in a variety of roles including on-air political reporter, technology producer and online writer. In 2009 she became the media’s first Twitter Correspondent, using social media to source and break news and training Sky staff in how to use social tools. Ruth began her career as a multimedia trainee at the Press Association.

Head of Digital, The Good Agency

With over 11 years digital experience, Charlotte has worked both client and agency side in private, public and third sectors. Now heading up the digital team at The Good Agency, which specializes in the not-for-profit sector, she is as a digital planner and strategist, putting together ideas for fundraising, campaigning and communications. A believer in integration but not matching luggage, she’s likely to use words like “transmedia storytelling”, “social giving” and “gamification”. Most importantly, she believes in the power of digital for social good, and the role of digital in an integrated world.


Head of Digital Communications, BBC

Sophie Brendel is the Head of Digital Communications at the BBC, responsible for communications strategy, publicity activity and reputation management for the BBC’s digital services, including BBC Online, BBC iPlayer, mobile, connected TV, R&D, technology and archive.
Sophie also leads the BBC’s Digital Engagement team, heading up the corporate websites and blog, social media activity across BBC communications, and finding new ways to engage audiences around BBC content, online.
Sophie joined the BBC in March 2009 as the Head of Strategic Communications. Prior to joining the BBC, Sophie worked for Thomson Reuters in New York and London, most recently as Global PR Director for News, where she led PR strategy, media handling and issues management for Reuters editorial division of 2,500 journalists globally.

Director of Marketing and Communications, Internet Advertising Bureau UK (IAB)

Kristin is the Director of Marketing and Communications for the Internet Advertising Bureau UK (IAB), the trade body that works with its 800+ members to define the future of digital advertising. Kristin is responsible for all marketing across the IAB – promoting events such as the acclaimed IAB Engage conference, showcasing IAB thought leadership through PR and social media, managing member communications, and leading stewardship of the IAB brand. Kristin also chairs the IAB’s Social Media Council. The Social Media Council is comprised of social media thought leaders from platforms, agencies, suppliers and brands. The council seeks to define best practices in social media and educate marketers and the public about the medium.

Training Business Manager at the Open Data Institute

Before joining the Institute, Kathryn was an independent digital communications consultant working with the likes of McCann Erickson, the British Council, Microsoft, Emarketeers, Technology Strategy Board and Mastercard; and advised numerous technology start-ups.
Kathryn is a Journalist in Residence at Kingston University and has been a visiting lecturer at the University of East Anglia, Bournemouth University and Ravensbourne. She is chair of the Online News Association in the UK and member of the Democratic Society. She has been a member of Social Media Week London Advisory Board since 2010.

Marketing and Events Manager, Decoded Fashion

Fay has recently joined Decoded Fashion in the UK to manage content across all events with some exciting projects coming up in Vegas, NY, Milan & London. She will be helping Decoded Fashion to deliver events that lead innovation in the fashion and retail world.
Decoded Fashion help foster creative partnerships between Startups, Fashion Designers, Retailers and Media professionals. Their events are about finding the best new technology emerging from startups and established companies around the world.

EU Social Media Marketing Manager at Mondelez International

Having previously worked setting up a Media Social Enterprise in East London, Jerry joined Cadbury in 2010. He oversaw the social media element of the brand’s successful London 2012 Olympic sponsorship, step changing the importance of social within the business in the process.
Now responsible for the wider Mondelez businesses’ social media marketing activity across Europe, Jerry is helping some of the best loved snacking brands in the world find their social voice. They’ve demonstrated that social can truly deliver at the scale powerful consumer brands demand, as well as in providing a personal connection on an individual level.


CEO at DataShaka

Richard is a digital entrepreneur and is happiest when building a business…with all the heartache and chaos that involves! Richard is CEO of DataShaka, the company formerly known as Media Science. 
Their vision is to be the ‘intel inside’ for data, powering Business Intelligence, Analytics and Data Visualisation for clients and partners alike. Their ‘Data as a Service’ model frees partners to do what they’re great at, without having to worry about the management of data behind the scenes.
 Richard has done his time in the corporate world, in both leadership roles and a consulting capacity, but these days you are much more likely to find him in a dingy Shoreditch bar, surrounded by a selection of hirsute individuals, than you are at the IOD. 
His goal is to build something that matters.


Director, Redcatco and Socialoptic

Social technologist and serial entrepreneur Benjamin Ellis has worked in the on-line world since the mid 1980′s. He has worked with companies including Cisco Systems, Juniper Networks in Silicon Valley, and projects with Microsoft, IBM and Motorola.
After more than two decades working at the leading edge of technology, Benjamin is still passionate about what it can achieve, particularly at the intersections between people, communication and software. He is mainly known for his roles at Redcatco and SocialOptic, and his support for start ups and UK digital businesses. He makes the occasional appearance on Radio and TV, explaining the way that technology is changing the how businesses work, and also contributes to a number of blogs and print publications.

Digital and Business consultant

Craig has 20 years experience building pioneering digital and social marketing agencies with a focus on the entertainments, not-for-profit, kids and family sectors. In that time he and his agencies have advised many clients on their own digital journey including The Walt Disney Company, NBC Universal, Comic Relief, BBC, P&G, Unilever, XBox and the Department for Transport, across UK and international markets.  Craig’s belief is that the opportunities for agencies and brands are greater than ever, particularly around audience centric thinking, real time marketing and cross discipline teams.  Craig is passionate about values led businesses, is excited by the potential that our industry has to help us figure out a better present and future for our world, and is currently exploring new ventures to make his own difference.

CEO & Co-founder, TableCrowd

Kate qualified as a commercial lawyer at top City practice, Addleshaw Goddard, working for clients ranging from startups to multinational corporations – always much more interested in the former, her firm being way more focused on the more profitable latter! In 2007 she left, with an idea and bags of enthusiasm, co-founding and launching meeting & parties website, ClickTonight. She developed ClickTonight into a recognizable London brand with a 6-figure database. Kate has since co-founded TableCrowd, a real life social network where you can meet people over food. Her vision for TableCrowd is to become the market leader of real life social networks. Kate lives and breathes startups and when she’s not meeting and eating at a TableCrowd dinner, you can probably find her out cycling or open water swimming.

Digital Strategist at Ketchum Pleon

Kate is a digital strategist and consults across a number of accounts in Ketchum’s brand, healthcare and corporate practices. She specialises in content production, online profile and reputation building, social recruitment and authoring social media policies.
In 2009, Kate completed an MA at Central Saint Martins where her thesis concentrated on online profiles and their relation to trust. During SMW 2011, Kate spoke on the topic of Sex, Love and Social Media using a mix of personal anecdotes from online dating and academic research. This autumn, her views on etiquette shifts due to social media and mobile use will be seen in Share This Too.

Senior Community Manager for Eventbrite

Katie is the Senior Community Manager for Eventbrite. Katie joined Eventbrite from the BBC in 2011 and was the company’s first employee in Europe. She manages Eventbrite’s UK social media channels; events; partnerships and a growing community of event organisers in the UK. Katie also works closely with event organisers advising on social media strategy.

Head of Social Media Planning, Starcom MediaVest Group

Mat Morrison works for Starcom MediaVest Group’s London office as Head of Social Media Planning. Beginning his career nearly two decades ago at digital creative hotshot AKQA, he has gone on to work for some of the world’s largest Media, PR and Creative Agencies.
He was one of the founders of the social media agency RMM. Here among other clients he worked for the Queen (whom he never got to meet). He has held regional and global board director roles, or been a director of his own companies, since 1999. You might have thought that he’d have picked something up by now.

Founding Director of SoMazi

Maz Nadjm is the Founding Director of SoMazi, a specialist consultancy dedicated to the task of monetising corporate social media efforts and insights through improved awareness, technology and engagement. Client list includes, Newscorp, Everything Everywhere, BBC Worldwide, Chelsea FC, Cabinet Office to name a few.
For almost a decade, Maz has been guiding industry leading organisations such as Sky, Ogilvy Group UK, New international to launch, structure, develop, monitor and profit from their social media endeavours. And, as an authority on the subject – helped by being named as one of the world’s top 50 social media power influencers by Forbes in January 2012 – Maz is regularly asked to appear at seminars, conferences and on TV around the world to comment on the industry.
Maz has been involved in the social media sector since its inception and in 2004 he set up one of the UKs first social networks (2Bmates) followed in 2006 by Rareface, one of the UKs first social media agencies.
As a judge on the advisory board for the Shorty Awards (alongside the likes of Jimmy Wales, Steve Wozniak and Craig Newmark), as a start-up mentor with Seedcamp and on UCL’s SMILE initiative, and as a member of the advisory board for both Social Media Week and Social Media World, Maz helps those just starting out and those who have excelled in their craft.

Social Business Strategist, Media Sauce

Recently, working with Golant Media Ventures, Mel has developed a participatory business model for a digital museum commissioned by the Royal Commonwealth Society and Legacy list. Mel has also worked with The Royal Shakespeare Company on their digital products. Mel helps companies grow by developing social, collaborative businesses that have an innovative model, strategy and process, integrating the latest technology, not just into content or product, but across a whole business. 
Mel has 18 years experience across film, TV and digital. She started her career working as an assistant to Lynne Ramsay (Ratcatcher) before working as a producer. (Endemol, Brighter Pictures).
In 2011 Mel directed Social Media Week London and in 2007 won the ‘Socially responsive’ category at MIPTV’s 360 degree competition. In 2012 Mel was the Business Models Theme Champion for the Creative Industries Knowledge Transfer Network.

Global Director of Mobile at Edelman

Renate is Global Director of Mobile at Edelman, the world’s largest communications agency, where she has worked with the likes of Unilever, Diageo, Microsoft Xbox, TJX Europe, Swarovski, Motorola, PayPal, Nielsen, Norton Symantec and the World Gold Council.
Renate previously ran mobile business development at DMGT Group, owner of the Daily Mail, MailOnline and Metro UK and published 70+ media and commerce applications in her time there. She also set up mobile games publishing brand ‘Metro Apps’ and became an early leader in App Marketing. Renate was a founding member of Twitter fundraising phenomenon Twestival and a 2013 BAFTA judge for the mobile gaming category.

Head of Digital Engagement at @UNICEF_UK

Laila has been working in digital for over a decade across a number of charities; MS Society, Action on Hearing Loss, British Heart Foundation and now UNICEF UK. She has a large amount of digital experience across fundraising, awareness and advocacy campaigns. With a background in computer science and visual arts she has equal concern for technology and creativity.
She has many hats, all focused around doing social good with digital, she’s organiser of London @Barcampnfp, member of the global Social & Community team for @twestival, member of an engagement advisory team for the Horniman Museum, and is a mentor via @charitycomms.

Director of Business Development for Zendesk

Stewart Townsend is Director of Business Development for Zendesk and is focused on expanding the European footprint through strategic partnerships. Before joining Zendesk, Stewart developed global relationships for DataSift, delivered the social media strategy for Oracle EMEA and built from scratch a $1m a year startup business for Sun Microsystems.
Over the last ten years he has held multiple positions in sales and business development, working with a broad range of clients and partners across the globe, with outside interests in supporting 14-16 years olds to achieve more in education through a charitable foundation whilst mentoring startups via Techstars and UpShift he enjoys diversity,supporting and building communitires. Stewart holds a MA in Social Media and was one of the first people in the UK to achieve this. He currently resides on an unknown hill in the midst of the frozen north but can be found in London promoting Flowery Shirts for all.

Head of Social Media at Ogilvy Soho Square

James has a history of building brands and communities for agencies and clients alike. Having cut his teeth in the mobile start-up world, James has a firm grip on all things digital & social, and uses this expertise and enthusiasm to drive online success across all aspects of his work. A keen blogger in his own right, James spends his spare time documenting the weird and wonderful things he finds on the Internet (as well as the odd film review here and there) on his own website – this is my happy place.

Associate Digital and Social Media Director at Ketchum

With a wealth of experience working in digital marketing and PR, Danny Whatmough is Associate digital and social media director at Ketchum and is a leading thought leader in the wider PR industry. He is chairman of the PRCA’s Digital Group and is currently heading a PRCA working group looking at the ‘future of the PR agency’. He is an influential industry commentator through his own blog (dannywhatmough.com) and as a guest blogger on Econsultancy, The Wall, Huffington Post and Social Media Today. Danny is often quoted in the industry press as well as being a regular speaker at industry conferences and events.

Marketing Communications Manager, Facebook

Leila leads marketing communications for Facebook in the UK and is responsible for developing marketing initiatives, event programs and materials to deliver education, insight and partnership to brands and agencies to help them understand how to best leverage Facebook as part of integrated campaigns.
Prior to joining Facebook, Leila spent almost 6 years at PayPal managing B2B acquisition marketing, focussing on large enterprise businesses and top tier SMEs. During her time there, she launched PayPal’s award-winning ‘Unwelcome’ and ‘Five Second Film’ campaigns.