Social media is an accepted part of our landscape, yet our industry still struggles to articulate the commercial value of the conversations our clients can have directly with their consumers.
Marketers know their brand’s social profile is a useful indicator of popularity or affinity, but they want to know what consumer engagement can mean beyond that.
At Aegis Media, we have been conducting a series of trials in partnership with academics from Cambridge University to see how insights from the fields of behavioural economics and social psychology can help us better understand the factors that influence and drive social media behaviours. And, of course, the benefits that brands can unlock as a result.
For Social Media Week, we will share our research, ask how people’s behaviour in social spaces is governed by what other people do, and investigate how Facebook Likes influence the attitudes, intentions and behaviours of consumers.
The event will start with a short presentation followed by the live experiment with our audience. The panel will then debate their views before our findings are presented back.
- Ed Hartigan, Head of Social – iProspect
- James Caig, Head of Social Strategy – Isobar
- Nick Siantonas, Behavioural Strategist – Isobar
- Richard Morris, Managing Director – Vizeum
- Stephen Donajgrodszki, Senior Partner – Equal
This session is the first of a series of explorations by Aegis Media into peer-to-peer behaviour on social platforms, using techniques and insights from behavioural economics and social psychology. We hope you can join us at this experimental event.