Hear how social media will take part in the BBC’s London 2012 coverage, how athletes and journalists will use social media during the Olympics, and how the BBC’s audience can expect to interact with broadcast coverage and the key players from the worlds of sports and entertainment!
The BBC present this truly interactive event at the main Hub for this year’s Social Media Week London, The Design Council, sponsored by Google +.
London 2012 will be the biggest event the BBC has covered in our lifetime, and will be broadcast to millions on TV, radio, online and IPTV.
So what part will social media play in the BBC’s coverage? How will athletes and journalists use social media during the Olympics? How can the BBC’s audience expect to interact with broadcast coverage and the key players from the worlds of sports and entertainment?
Chaired by the BBC’s Director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.
CHAIR – Roger Mosey, BBC’s Director, London 2012 - @rogermosey
Mark Hunter MBE & Zac Purchase MBE – reigning Olympic and World rowing Champions - @MarkHunterGB and @ZacPurchase
Gail Emms MBE - Former World and Commonwealth badminton champion, Olympic silver medallist, and now a BBC television presenter. Gail will be part of the BBC’s team at London 2012 - @gailemms
Lewis Wiltshire, BBC’s Digital Olympics Editor & Social Media Editor, BBC Sport - @lewiswiltshire
Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:
Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)
The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.
Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:
Football: London Derby – Chelsea FC vs Arsenal FC – how both clubs are using social media to build and engage with communities.
Laura Higginson – Chelsea’s Social Media and Mobile Coordinator
Luca Massaro – Chelsea’s Digital Marketing Analyst
Chris Harris – Arsenal’s Deputy Editor
Ben Ladkin – Arsenal’s Content Delivery Manager
The Ashes: How the BBC’s Test Match Special team covered the Ashes online and via social media, with TMS’ Adam Mountford (@tmsproducer)
Rugby: The RFU’s Digital Media Editor, Tom Hines, on how the RFU and rugby are approaching social media.
BBC, Social Media & London 2012: How are BBC sport using social media across sports reporting, commentary and coverage? What are the plans for the future, and what social media plans are in place for BBC’s London 2012 Olympics coverage?
Just before the Sports and Social Media Panel organised by the BBC on Weds 9th February, we interviewed Adam Mountford, Producer of Test Match Special (@tmsproducer).
In addition to organising the Radio 4 tweetup this evening (Thursday), the folks at Radio 5 Live have been interviewing their presenters and blogging as part of Social Media Week London, including Richard Bacon, he of 1million+ follower fame…
Richard Bacon on Twitter
Victoria Derbyshire on Facebook and Closing Her Blog
And you thought the schedule was complete? We did.
Then the folks at BBC blogs got in touch to let us know that Auntie’s home service (that’s Radio 4 to anyone under 60) is organising a Radio 4 Tweetup (#R4Tweetup) on Thu (4th Feb at 7.30pm) during Social Media Week.
Steve Bowbrick, R4′s blog supremo, writes:
We’ve decided to chip into the programme of activity in London with a Radio 4 tweetup (that’s a Twitter meetup, an informal gathering organised on Twitter) on Thursday 4 February at 1930 in the vicinity of Broadcasting House, Radio 4′s central London home. It’s open to all Radio 4 listeners and there’s no programme of activity, no speakers and no turns. There’s also no charge. It’s not an official event, just an opportunity for Radio 4 listeners to gather in one place and take refreshment.
You’ll find info about the tweetup and a free tour of BBC Broadcasting House that’s open to 20 or so people on the Radio 4 blog. Drop Steve a line for more info and to secure a place. It sounds like a great opportunity to have a look round the Beeb’s London HQ:
The tour, provisionally, includes: an overview of Broadcasting House and the huge new BBC development that’s going up next door, the Art Deco Reception Area, The Radio Theatre, the ‘Artists’ Lobby’, Lord Reith’s Council Chamber, the 7th floor balcony overlooking Regents Street and, depending on whether they’re in use or not, a visit to a studio. Afterwards we’ll go to the tweetup venue and talk Radio 4 and social media into the small hours (or whatever).
Steve’s also working with the team at Radio 5 Live who will be publishing videos of their presenters talking about social media and how they’re using it. We’ll pop them up here, as well.
Steve Bowbrick, R4′s blog supremo, writes:
