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Event Spotlight @ The Hub – Me! Me! Me! The Battle for Attention: Brands, Publishers and Social Networks

Me! Me! Me! The Battle for Attention: Brands, Publishers and Social Networks, Wednesday 15th February, 1pm – 3pm

Chinwag present this panel discussion at the main Hub for this year’s Social Media Week London, The Design Council, sponsored by Google +.

Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google + is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?

This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.

Don’t forget to RSVP for debate and Yorkshire Tea!

Confirmed Speakers

Dom Dwight, Conversation Manager, Yorkshire Tea (@domdwight)
http://uk.linkedin.com/pub/dom-dwight/42/a1/5b4

Tom Messett, Global Editor in Chief – Social Media, Nokia (@tom_messett)
http://uk.linkedin.com/in/tommessett

Leo Ryan, 360 Influence Strategy Director, Ogilvy Public Relations Worldwide (@LeoTwit)
http://www.linkedin.com/in/leoryan

Chair: Tim Bradshaw, Digital Media Correspondent, Financial Times (@tim)
http://uk.linkedin.com/in/timbrad

 

 

 

 

Event Spotlight @The Hub – Supercharging Your Facebook Marketing, hosted by Constant Contact

Supercharging Your Facebook Marketing, hosted by Constant Contact, Monday 13th February, 3pm – 5pm

Constant Contact, our London Supporting Sponsor present this seminar at the main Hub for this year’s Social Media Week London, The Design Council, sponsored by Google +.

If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization.

This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.

It’s divided into three core sections:

1. Plan: driving repeat business and amplifying word of mouth with a great offer!
2. Publish: sharing your message easily to stay top-of-mind with others (engage!)
3. Promote: growing your business and measuring results.

You’ll also learn 10 best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level. We’ll share examples of how others are using Constant Contact’s Social Campaigns to engage their current customers, gain new customers and grow their business. During the Q& A section, you can ask questions, give us feedback and talk about your marketing experiences.

Who should Attend?
Small businesses who are somewhat savvy with social media and Facebook. Has a Facebook business page

Don’t forget to RSVP here.

Social Media Week London on Facebook. Likey, Likey.

If Facebook’s your bag, you’ll find Social Media Week London on Facebook, a great place to see who else is connecting with Social Media Week, and keep up-to-date with news from the blog.

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