Social Media has changed the playing field in CRM, some companies are embracing this change and using it to help develop stronger, more transparent relationships with their customers.
The event looked at how different companies have used Social Media to develop meaningful relationships and recommendations and how you can take key steps to develop your online reputation.
It also looked at the future of Social CRM and the increasing value it will have in organisations. An exploration of this emerging field with case studies from the leading practitioners in the UK and a discussion about best practice for working with social media and CRM.
Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video and coverage from The “Friend” Close: Social Sales.
From lead generation to closing sales, how has the sales process been affected by social media? From peer to peer recommendations to group buying to online stores, learn from the experts in using social media as part of the sales cycle.
Sales has come a long way from it’s stereotyped image of the persistent cold caller who won’t take no for an answer. Brands have been working hard to pull in sales and retain customers using a variety of methods. How can you mix both offline and online strategies to allow the customer to create their own journey? How can you maximise your ROI?
In a brief spare moment after The “Friend” Close: Social Sales panel (Weds 9th Feb as part of Social Media Week) we had a chat with Bruce Daisley, Digital Sales Director YouTube & Display from Google.
After The “Friend” Close: Social Sales Panel, which took place during Social Media Week on Wednesday 9th Feb 2011, we managed to grab both Jonathan Mann, Head of Marketing and Hristina Hristova, Social Media Planner at Groupon UK to talk about the panel, social sales and Groupon.
