Host Team



Crowdcentric is a New York-based strategy firm that helps the world’s greatest people and organizations become more connected through collaboration and sharing. With a global community and local properties in more than 18 countries around the world, Crowdcentric's media division is positioned as one of the most networked and influential platforms in the social media landscape. It's largest media property is Social Media Week, a leading news and publishing platform and worldwide event that captures, curates and shares the most meaningful ideas in regards to how social media is helping us progress in a globally connected society.


  • Gianfranco Chicco

    Gianfranco Chicco

    Executive Director, SMW London

    Gianfranco Chicco is the Executive Director of Social Media Week London. With a hybrid background that ranges from Industrial Engineering to marketing and digital strategy, he's passionate about creating people-centred experiences that tie together the physical and the digital worlds. Gianfranco has a nomadic-DNA and before settling in London, he's lived and worked in Argentina, Italy, Japan, The Netherlands and Spain. In his free time he enjoys trail running, Yoga, photography and organising Japanese sake tastings.

  • Carlos Marcus

    Carlos Marcus

    Operations Manager, Social Media Week London

    Carlos has been part of the technical production team of Social Media Week London since 2013 and now is in charge of operations for the upcoming edition. He posses over 20 years of experience in the broadcast and events industry were he played senior roles within management and technical production focusing on team coordination and product delivery. Love brought him to London and he puts a little bit of it in everything he does. Carlos, as a good mediterranean, enjoys good food, being outdoors, the sea, the sun and the stars.

  • Tyler Becker

    Tyler Becker

    Director of Content, Social Media Week and Crowdcentric

    Tyler is the Director of Content at Crowdcentric. Previously, he studied and worked in sports, entertainment, and events, and assisted with the social media and marketing efforts for Six Flags, the National Hockey League, the NYC Marathon, and New York University. Tyler has an affinity for sports, craft beer, podcasts, dog parks, and travel.

  • Tom Sharman

    Tom Sharman

    Community ManagerCommunity Manager

    Tom is the Social Media Manager of Social Media Week London. With a genuine passion for brand identity and transmedia storytelling through experiences, his role is to create a connection between the audience and the event to make the best experience possible. Tom is a second year Web Media student at Ravensbourne University. His previous experiences, although it be brief include the likes of Mozilla, BBC, TeenTech, and Machinima. In his free time he enjoys photography, and perhaps a beer or two… or three.

  • Toby Daniels

    Toby Daniels

    CEO and Founder and Executive Director of Social Media Week

    Toby Daniels is the CEO of Crowdcentric. He is an entrepreneur with 12 years experience in digital media, managing an interactive agency in London, helping launch Mint Digital in the US, and co-founding ThinkSocial and Social Media Week. He enjoys running, jumping, diving, and eating.

  • Brian Leddy

    Brian Leddy

    Managing Director, Events Division, Co-Founder, Social Media Week and Crowdcentric

    Brian is one of the co-founders of Crowdcentric and leads its Events division. Formerly from the world of equity investment, he became an entrepreneur in 2009. Brian has led projects spanning from architecting numerous digital applications, large scale Social Media Week events, while also managing SMW’s global organizer network. When free time emerges, you’ll find him playing ultimate frisbee, softball, squash and busting out some sets of burpees at Crossfit.

  • Simon Dabkowski

    Simon Dabkowski

    Vice President, Design and Technology, Social Media Week and Crowdcentric

    Simon's professional career as a creative and a developer spans nearly 15 years in working with variety of design & web agencies, non-profit & political organizations and various e-commerce startups. Co-founder of hMAG, a lifestyle magazine and a social networking platform, and a published author of "Livemotion 2: A Beginner's Guide".