Team
Social Media Week London is organised by Chinwag.
Directors
Sam Michel
Twitter: @toodlepip
Email: sam@chinwag.com

Sam founded Chinwag in 1996, as a hub for those working in the digital industry, since then it has become one of the leading community organisations for the digital sector running regular events, the UK’s leading niche jobs board, Chinwag Jobs and helping digital professionals develop their skills, expertise and businesses.
Sam devised and produces the Digital Mission series of events with UK Trade & Investment, a series of overseas events specifically designed for digital companies looking to expand into the US market. He speaks and writes regularly about the digital economy, communities that evolve around social media and digital marketing including appearances on BBC Radio 1, BBC Radio 5 and Bloomberg TV.
Sam was one of the UK’s first full-time webmasters for Time Out magazine, executive producer of the BAFTA-nominated movie website, Popcorn.co.uk, for Carlton plc and has consulted on email and digital marketing projects for clients including MSN, the BBC and World Wildlife Fund.
Francesca Heath
Twitter: @francescaheath
Email: francesca@chinwag.com
Francesca has worked at Chinwag since November 2010 and has completed the event management, logistics, recruitment and liaison of two Digital Missions, one being to SXSWi in March 2011 and the other, a trip to Washington, DC in July 2011.
As well as the Digital Missions Francesca manages Chinwag’s UK events ranging from networking through to multi-track conferences, including the Chinwag Insight:Facebook Marketing conference in October 2011.
Before Chinwag, Francesca managed the events programme at Global Personals, one of the world’s leading white label platforms for dating websites where she worked for nearly 2 years managing all aspects of their partner events.
Lauren Macready
Twitter: @LaurenAlyceMac
Email: l.macready@chinwag.com

Lauren has worked with Chinwag on Social Media Week London since December 2011. Our Queen of scheduling, venues and event organisers, she can answer all your event needs!
The token Australian of the Chinwag team, Lauren has a background in Radio, Music Festivals and Event Production.
With Diploma’s in Media & Communications and New Media & Journalism under her belt, Lauren has co-produced as well as managed the digital communities for a first time (and sell out!) Music & Arts Festival, Changing Lanes.
She has also produced Drive Time radio shows for Sydney’s FBi Radio 94.5FM.
Bex Clarke
Twitter: @BexLondonTown
Email: bex@chinwag.com
Bex has worked with Chinwag on Social Media Week London 2012 since January. She is heading up the PR and Communications for the most exciting Social Media Week London 2012.
Bex has worked in Digital Communications for over three years with a range of exciting organisations such as The Fairtrade Foundation, a feature documentary and a year agency side in their Social Media Team.
With a range of high profile campaigns delivered, coupled with being seen on The Tube dressed as a Fairtrade Banana, she’s a true Londoner. She also has a passion for all things sustainable!



