#SMWLondon September 14-18, 2015

Host Team



Crowdcentric is a New York-based strategy firm that helps the world’s greatest people and organizations become more connected through collaboration and sharing. With a global community and local properties in more than 18 countries around the world, Crowdcentric's media division is positioned as one of the most networked and influential platforms in the social media landscape. It's largest media property is Social Media Week, a leading news and publishing platform and worldwide event that captures, curates and shares the most meaningful ideas in regards to how social media is helping us progress in a globally connected society.


  • Gianfranco Chicco

    Gianfranco Chicco

    Executive Director, SMW London

    Gianfranco Chicco is the Executive Director of Social Media Week London. With a hybrid background that ranges from marketing and digital strategy to Industrial Engineering, he's passionate about creating people-centered experiences that tie together the physical and the digital world. Gianfranco has a nomadic-DNA and before settling in London, he's lived and worked in Argentina, Italy, Japan, The Netherlands and Spain. In his free time he enjoys minimalist running and organizing Japanese sake tastings.

  • Ria Champion

    Ria Champion

    Operations Manager, Social Media Week London

    Prior to joining the SMW team Ria has played senior roles within technical production & event hire from small boutique style production, to large-scale corporate functions as well as playing key roles within two start-ups. Focusing on supplier relationships and event production, Ria aims to bring some fresh energy to this year's SMW team. In her spare time she is happiest when outdoors, she loves to ski and has recently learnt to scuba dive. This summer sees her taking part in her first Triathlon – although she is not looking forward to swimming in the Thames!

  • Emily Skinner

    Emily Skinner

    Events Manager, Social Media Week London

    After eight years in the event industry Emily recently fulfilled her goal of setting up her own events company for corporate and private clients. Emily has been fortunate to work in London as well as Hong Kong where she spent four and half years working for a Chinese Events Company which focused on events management services as well as exhibition design and production. On her return to the UK, Emily joined a corporate firm in Central London heading up their events department. Emily is delighted to come on board the SWM team for London 2014. Emily has a love for travelling and being on the hunt for the next best restaurant in town – she loves her food!

  • Elena Giroli

    Elena Giroli

    Community Manager, Social Media Week London

    University degree in International marketing and Economics, she lived and worked in Spain, Northern Ireland and London. After University she started working for 5 years as web and communication officer. She is eclectic and curious by nature. London is her place to live! Elena worked also as swimming coach for 12 years bringing her team to the world swimming master cup. Never tired of experiencing life and listening to people amazing stories.

  • Toby Daniels

    Toby Daniels

    CEO and Founder and Executive Director of Social Media Week

    Toby Daniels is the CEO of Crowdcentric. He is an entrepreneur with 12 years experience in digital media, managing an interactive agency in London, helping launch Mint Digital in the US, and co-founding ThinkSocial and Social Media Week. He enjoys running, jumping, diving, and eating.

  • Zach Smith

    Zach Smith

    Finance Director, Social Media Week and CFO and CRO, Crowdcentric

    Zach Smith is Chief Financial Officer and Chief Revenue Officer of Crowdcentric. Prior to Crowdcentric, he advised companies and investors for 10 years in Derivatives, Corporate Finance and M&A at Citi and Merrill Lynch. Rumors of Zach’s love for Tex-Mex and photography have been greatly under-exaggerated.

  • Nicole Brown

    Nicole Brown

    Vice President, Marketing and Media, Social Media Week and Crowdcentric

    Nicole Is the Director of Marketing and Communications at Crowdcentric. Previously, she oversaw digital marketing and interactive programming for the Museum of the City of New York, and managed the marketing and communications plans for global brands at Elizabeth Arden, Shiseido, LVMH and Hearst magazines. Nicole enjoys sports blogs, street art, reality TV podcasts, coffee and rooftops.

  • Eric Kramer

    Eric Kramer

    Vice President, Client Services, Social Media Week and Crowdcentric

    Eric Kramer is the Director of Client Strategy at Crowdcentric, focusing on brand partnerships and emerging technologies in addition to client services. Previously, he played various roles at several startups in the social analytics space and worked on the agency side executing digital campaigns. Eric enjoys sports, music, blogging and has a true passion for mobile innovation.

  • Simon Dabkowski

    Simon Dabkowski

    Vice President of Design and Technology, Social Media Week and Crowdcentric

    Simon's professional career as a creative and a developer spans nearly 15 years in working with variety of design & web agencies, non-profit & political organizations and various e-commerce startups. Co-founder of hMAG, a lifestyle magazine and a social networking platform, and a published author of "Livemotion 2: A Beginner's Guide". Hobbies include Pool, snowboarding, and anything outdoors.