Social Media Week London is produced by Chinwag.

Chinwag has produced Social Media Week London since 2010 and the team is excited about the challenge of building on the ongoing success of the event.

Chinwag connects digital businesses and people. We were around when the industry started in 1995. As it’s changed, so have we.

Our Digital Missions promote international partnerships, helping over 150 British firms understand overseas markets and championing start-ups to establish themselves in this country. Chinwag Jobs, our recruitment website, features exciting vacancies in digital media, marketing, technology, production and design.

We also offer consultancy services covering digital and social media strategy, collaborative working practices and event design. Our clients include UKTI, Technology Strategy Board, BIS, Google UK, Google Korea, Betapond, EngageSciences, Conversocial, Unique Digital, Ogilvy, Adobe, Oracle, McKinsey and over 150 SMEs.


Founder and CEO at Chinwag

Sam founded Chinwag in 1996, as a hub for those working in the digital industry, since then it has become one of the leading community organisations for the digital sector running regular events, the UK’s leading niche jobs board, Chinwag Jobs and helping digital professionals develop their skills, expertise and businesses.

Sam devised and produces the Digital Mission series of events with UK Trade & Investment, a series of overseas events specifically designed for digital companies looking to expand into the US market. He speaks and writes regularly about the digital economy, communities that evolve around social media and digital marketing including appearances on BBC Radio 1, BBC Radio 5 and Bloomberg TV.

Sam was one of the UK’s first full-time webmasters for Time Out magazine, executive producer of the BAFTA-nominated movie website,, for Carlton plc and has consulted on email and digital marketing projects for clients including MSN, the BBC and World Wildlife Fund.


Operations and Events Coordinator at Chinwag

Hattie started at Chinwag in December 2012 and has completed the event management, logistics, budgeting and recruitment of Chinwag’s events, including Digital Missions to New York and India and the Digital Shoreditch Careers Day. Hattie is currently working on the Operations and Event Production of Social Media Week London 2013, sponsored by Nokia which has over 180 events in over 60 venues around London.

As well as the above Hattie also produces and manages the Chinwag Psych series; conferences centered around Psychology, Neuroscience and Big Data. Before Chinwag, Hattie assisted on the sports events programme at Cancer Research UK, one of the world’s largest fundraising medical research charity.


Comms, Social and Media Partnerships at Chinwag

Fleur has worked at Chinwag since December 2012, she most recently project managed the Careers Day at Digital Shoredtich. Fleur organises media partnerships for events, content creation for the chinwag blog and works on community management.

Before Chinwag Fleur interned at 1000heads, Carve Consulting and The Daily Mirror once she realised living on a ski hill was pretty cold.


Event and Operations Manager at Chinwag

Marius worked at Chinwag during Social Media Week London in 2012 and has joined the team again this year as Events and Operations Manager.

With a good breadth of cross-sector experience as an Event Producer, Marius possesses over 10 years experience working agency, in-house and venue side delivering various programmes and events, including London Fashion Week, Digital Shoreditch Festival, CNBC European Business Leaders Awards, London 2012 Summer Olympics and many more.


Content Director at Chinwag

Dylan is the co-founder of Local Social Labs which provides strategic digital consulting and produces Local Social Summit, a boutique one-day event which has been exploring the intersection of Social, Local and Mobile since 2009.

Previously, Dylan was the head of B2C advertising at eBay for the UK and 5 markets across western Europe. Prior to eBay, he worked at Microsoft as a senior director of advertising solutions and VP of product management at pay-per-click search pioneer Espotting. Dylan, a digital native, built his first website in 1992 whilst working at The Smithsonian Institution in Washington, DC. Originally from California, he lives in London with his family – his European adventure began back in 1999. Likes: coffee from ‘real’ coffee shops, craft beer and building things with the kids.


Sponsorship and Partners Manager at Chinwag

Stuart has been involved with Social Media Week London since 2010, as an attendee, an event organiser, and now with Chinwag as Sponsorships and Partners Manager.

Prior to joining Chinwag, Stuart spent three years involved in all things social as Head of Business Development at Comufy, a leading Social Media Management and CRM platform, and Facebook Preferred Marketing Developer. Whilst at Comufy, Stuart worked on social media projects for clients including The BBC, Unilever and Sony.


SMWLDN Assistant at Chinwag

Matthew, an intrepid devotee to the diverse CV, was last seen teaching Communication and Cultural Studies at an Australian university. Now resettled in London, he’s looking to convert his antipodean experience in PR and journalism into a career in one of the world’s biggest smokes.

SMWLDN Assistant at Chinwag

As a new member of the Chinwag team, Patrik Wagner brings to the table experience from both the hospitality and event industries. Previous work includes client management for JetSet Sports, an official Olympic hospitality provider, as well as marketing for publishing company Guestlist Ltd.

With a passion for connecting people through events, Patrik is keen to get involved with Chinwag and its future endeavors.


SMWLDN Assistant at Chinwag

With a background in Media and Communications, Gaia is passionate about meeting and interacting with new people. 

Prior to joining Chinwag, Gaia worked within the Human Resources and Events Marketing Teams at Guestlist, a music publication company. With a keen eye for Social Media and Online Presence, Gaia is excited to take her next steps working with Chinwag on Social Media Week.

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