There is a full agenda of great events at the hub during the week including events from Nokia, Ogilvy, Constant Contact and our Global Keynote, take a look at the below schedule to see whats going on. Remember to RSVP!
This session will explore the digital industry’s seemingly insatiable appetite for social media skills. Recent research from Altimeter Group shows corporations increased their spend on social media talent, on average, by 50% to £180,000.
Speakers include: Rebecca Gloyne (Nokia), Charlie Elise Duff (BraveNewTalent), Niall Cook (Sociagility), chaired by Kathryn Corrick.
If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organisation.
This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.
Family Circles: Parents, Children and Marketers
9am – 11am
Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations. Taking a look at the latest research, our panel will discuss how marketers can support the family and answer those critical questions: “What’s new?” and “Who’s doing it well?”
Speakers include: Jules Kendrick (Mumsnet), Jane Rumble (OFCOM), Maurice Wheeler (Doco), Marc Goodchild (IpDipSkyBlue, ex-Head of BBC Children’s Interactive)
Join Brandon Berger, Chief Digital Officer at Ogilvy & Mather, Jon Mell, Portal and Social Business Leader for North Europe at IBM, Alex Hultgren, Digital Communications Manager at Ford of Europe and Dean Chadwick, Head of Digital Marketing & Analytics at American Express for a true insiders look at how social media is changing the world’s biggest companies.
Sex, Love & Social Media
1 – 3pm
It’s Valentine’s day and the billions of people using social media will be connecting, friending, ‘booking, liking, plusing, klouting, IMing more than ever before.How our relationships and our affections are being moulded by the technology? This session will include insight into affection in the age of social media from a leading consumer research firm. There might just be a few dating tips, too. Happy Valentines!
GLOBAL KEYNOTE Freedom of Tweet: Censorship, Governments, Marketers & The Law
3pm – 5pm
The last 12 months have shown us just how truly transformative the Internet can be: the Arab Spring, Occupy Wall Street, Wikileaks and the continued aggregation of private data into global corporates. But with great power, comes great responsibility. From individual users, to the corporate world, to governments and lawmakers the challenges are coming thick and fast: from the courtroom to the boardroom to the living room.
This global keynote interview features Mark Stephens CBE, one of the UK’s leading legal minds, a veteran of Wikileaks & Hackgate, reknowned for his take on global freedom of speech and censorship.
How is Social changing the way we consume entertainment? From friends’ recommendations and discussion, to acting as a distribution platform for content, to social commerce and the popularity of applications such as Zeebox, social media now touches almost every point in the decision making process and consumption of films, TV and gaming. Join us, as we explore some exciting future predictions for social media and entertainment with brand owners, platforms and key industry commentators.
In a very literal sense teenagers are different, aside from hormones their pre-frontal lobes are still forming. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? On relationships? And what impact will this have on brands, their marketers and the relationship with the generation of social media natives? Speakers include: Barkie Clarke (Family Kids and Youth), Paul LaFontaine (Habbo Hotel), Mark Hindle (Nokia), Maurice Wheeler (Doco).
Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?
Speakers include: Dom Dwight (Yorkshire Tea), Tom Messett (Nokia), Tim Bradshaw (Financial Times), Leo Ryan (Ogilvy PR)
Join our fantastic speakers Jon Mell from IBM, Lisa Rodwell from Moo.Com and Tom Hulme from Ideo. Social Media is impacting the way a company creates, delivers, and captures value, some companies are embracing this change and are using it to develop powerful business models that can ride through current industry disruptions. This event is organised by Media-Sauce and Creative Industries KTN.
The Future of Sharing supported by Nokia
9am – 11am
It has been well documented that online sharing has been exploding (Facebook making up 52.1% of sharing on the web in 2011, Tumblr and Twitter growing their volume of shares by 1299% and 576% respectively), but what has been harder to predict is what the future holds for sharing, and how that will impact consumers and brands alike. As social platforms evolve, and products are developed to be inherently social, questions abound about whether we will all embrace a world of ubiquitous sharing, or come to reject added noise and clutter.
The debate between email and social media is often overplayed. In today’s world, it’s clear that both channels are critical components to an effective marketing mix. In fact, email and social media are more similar than they are different. The best marketers understand that the two channels work best when combined into an integrated marketing strategy.
During this session, our world class panelists will discuss real-world case studies and best practices learned from small businesses, highlighting how email and social media work hand-in-hand to grow business, and how to best leverage both channels to drive quality engagement, sharing and create positive word of mouth.
The Psychology of Online Influence
1pm – 2.30pm
Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.
Speakers include: Nathalie Nahai (The Web Psychologist), Martin Talks (Draft FCB), Azeem Azhar (Peer Index), Benjamin Ellis (Social Optic)
Google @ SocialMediaWeek
2.30pm – 5pm
Join us to hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.
Featuring senior Googlers covering Google+ with speakers from major advertisers, Cadburys and Oxfam talking about their use of the technology.
Academic insight comes from Alex Bentley, Professor of Anthropology at Bristol University covering “Does the Internet really change How we Interact and Decide?” and the legendary Robin Dunbar (of Dunbar’s number fame), “Why the Internet Won’t Get You Any More Friends”
Chaired by the BBC’s director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.
How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability. Confirmed speakers include, Head of Online at WWF UK, Adrian Cockle and Leading Consultant on Social Business, Euan Semple.
How Attention Scales on the Web
3.30pm – 5.50pm
Do you receive as much attention from your audience as you expect? Do you want to win greater engagement from people who are likely to be the most profitable and regular users of your services? Do you want these people to be advocates? Do you want to amplify your existing marketing efforts without incurring significant additional overhead?
Understanding the theory of how attention scales on the web and how to put this into practice is key to getting the maximum return on the resource you have to invest.