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SocialGOV: Learning from Leaders at Social Media Week Los Angeles

SocialGOV: Learning from Leaders at Social Media Week Los Angeles

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This is a guest post by Evonne Heyning, the host of the SocialGOV panel during Social Media Week. The original post can be found on her blog. You can follow her on Twitter @amoration

Social Media is a fantastic evolution of human communication. It allows us access from afar and participation, even when sick.

On Monday I was lucky to host the SocialGOV panel in the beautiful Bradley room atop City Hall here in Los Angeles. We had a great panel of special guests: Alan Silberberg moderated with Christina Gagnier, Jim Gilliam, Heidi Nel and special guest Eric Garcetti joined the conversation.

Eric Garcetti, Alan Silberberg, Christina Gagnier, Jim Gilliam and Heidi Nel discussing government engagement & social media, hosted by Evonne Heyning

We learned a handful of useful skillsets when juggling multiple accounts, constituencies and engagement needs across diverse communities. Eric Garcetti talked about his dream dashboard for municipal engagement about 7 minutes in to this 90 minute event, along with talk on listening tools, finding the right mix of skills and voice for social media interaction, being willing to step in on difficult situations with openness, transparency, care for people in a very human way. All of our speakers spoke to both the technologies they use and the human skills they rely on to make online communication efficient for everyone.

What did I learn from these leaders? The *8 Tweets A Day* engagement standard seems to keep people going with enough information without overloading your social media channels. Jim Gilliam has a new tool launching next month that will allow for much more robust campaign management for activists and organizers. CitySourced has proven useful in Los Angeles along with Google Moderator, but Eric Garcetti still prefers Twitter for conversational engagement. OpenGov is growing as local agencies and departments embrace the localized news potential of tools like Twitter, Facebook, video tools and policy engagement Q&A spaces including the free Google tools used by LA government.

Beautiful photos can be seen at Flickr and you can watch the stream starting here at UStream for Social Media Week Los Angeles. Here’s a taste: http://www.ustream.tv/flash/viewer.swf?vid=9717005


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