Drew Baldwin is an advisor for Social Media Week LA and is presenting: “Tubefilter Presents: Klout, EQAL, Attention Span Media—Gettin’ Social in Online Video (Open Bar Hosted by theStream.tv)“. This event will be on Thursday, September 22nd at 7:30pm and panelist include Amber Buhl (Klout), Garrett Law (Attention Span Media), Greg Goodfried (EQAL). Drew is also the next advisor to answer our six questions about his panel! See his answers below:
1) Why did you chose to participate in this particular panel? How did you get involved with this topic specifically?
This year Tubefilter has been exploring how YouTube and its partner program have opened a clear path to online video monetization, and as we’ve learned from our last panel Beyond YouTube, rev share on YouTube is just the tip of the iceberg: producers are maximizing their online video business with their own websites, platforms like
Blip.tv, smartphone apps, merchandising, licensing, and more.
It has become clear clear that being a successful online video producer is about being both a creator and a marketer, but we wanted to know how video creators are engaging and driving audiences. In our panel we’re exploring how to get social in online video—and discover what tools and techniques help market an online video business, and help measure its success.
2) How has social media influenced or informed the discussion surrounding your topic?
Online video is a naturally social experience. Our panelists, from Klout, Attention Span Media, and EQAL, have developed original platforms to take social media to the next level of customization and tracking.
3) What social media websites are key players for your topic? (linkedin, foursquare, facebook)
YouTube, Twitter, and Facebook.
4) How has your background in other fields shaped your approach to social media?
Tubefilter has always been about content, first and foremost. Social media is a content delivery system just like any other, only it’s faster, cheaper, and more impactful.
5) How can social media bring more awareness to your topic?
Tubefilter has prided itself as a case-study in social media marketing. Thanks to social platforms like Twitter, Facebook, Google+, YouTube, Stickam, Eventbrite, Tumblr, Disqus, Foursquare, Reditt, and Digg, we have been able to grow Tubefilter and its properties like the Streamy Awards into internationally recognized brands.
6) If you had to describe your panel with three adjectives, what would they words be?
Surprising, inspiring, beer.
