Welcome to the 5th in our Social Media Week Los Angeles Advisor Spotlight Series, where we sit down with members of the SMWLA Advisory Board and other prominent members of the Los Angeles social media community to get a better understanding of how they’re influencing, shaping, and working in social media.
Today we’re talking with Trina Albus, a technology strategist and contributor to Financial Times Press Book and 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking. In addition to being on the SMWLA Advisory Board, Trina has also been involved with Social Media Week in New York. For more information, you can check out her full bio here.
Who are you? What’s your business?
I’m Trina Albus, a Social Strategy and Product Development Consultant. I work with fashion, lifestyle, art and beauty brands in Los Angeles and New York and help them optimize their Social Media presence. For example, I help them identify their target online audiences and make sure they are posting the best content at the optimal time on social networks including Facebook, Twitter, Tumblr, Pinterest and the list goes on and on. I provide methods for measuring success across the social channels so brands know what’s working and where to focus efforts.
From a product development perspective, I build social apps for clients and work with creative and tech teams to optimize the social user experience of new functionality for websites as well as mobile and tablet applications.
What are you most looking forward to this year at SMWLA?
I’m so excited that we’re setting up a “block party” this year. Being new to LA after 10 years in New York, I find it very frustrating to navigate LA. I missed out on many Social Media Week events last year in LA simply because I knew I couldn’t get there on time. The ability to arrive at Social Media Week for the day and see all the panels and talks on my list will make this year so much more rewarding and successful.
How do you stay current on what’s popular?
I read blogs including TechCrunch and Mashable, and I can’t live without Gawker. I also follow brands, blogs and influencers on Facebook and Twitter so I can stay current on not only the popular new stories, but what’s being said about them across the globe.
What do you enjoy most about your work?
Technology has always come naturally to me, so I enjoy helping people learn new tips and tricks that make their jobs easier. Sometimes sitting down with someone at their computer for only 5 minutes and showing them one new thing makes such a difference. I enjoy these moments as much as I enjoy working on the larger projects that make a much more significant impact.
I also love the pace of advancement in Social Media. I learn something new every day. I am never bored and I love that my clients count on me to keep them current.
What do you do to recharge?
I live on the beach in Santa Monica, so staying active keeps me sane. I have so many options: rollerblading, biking, hiking, kayaking and more. My goal this year is to learn how to surf. Being active keeps me invigorated, both physically and mentally; sometimes the best work ideas come to me while I’m outdoors.
What’s the most challenging part of your job?
The most challenging part of my job is keeping track of all the social platform changes and how it will impact my clients. A simple API change can mean a significant code rewrite for a client. My clients rely on me to let them know when changes such as this occur. I have to make quick decisions to accommodate these changes from a strategic and technological standpoint – for all my clients that often have very different needs.
How and why did you get involved with SMWLA this year?
I’ve been involved with Social Media Week since its beginning in New York. Since Social Media is what I do, it’s so important for me to be involved with what’s happening on a broader scale. There is so much to learn from other consultants, agencies, brands and all the participants in Social Media Week across the globe. The more I can learn and share, the sharper my skill set becomes, and the more I have to offer my clients. The fast pace of Social Media is what keeps me motivated and the opportunity to contribute and learn during SMWLA is tremendous.