Welcome to the 8th in our Social Media Week Los Angeles Advisor Spotlight Series, where we sit down with members of the SMWLA Advisory Board and other prominent members of the Los Angeles social media community to get a better understanding of how they’re influencing, shaping, and working in social media.
Today we’re talking with Kory Klem, the digital strategist for Movember, a men’s health charity. This is Kory’s second year involved in Social Media Week Los Angeles. For more information, you can check out his full bio here.
Who are you? What’s your business?
My name is Kory Klem and I’m a digital strategist for men’s health charity Movember where I focus on mobile, social media and online partnerships. Each Movember, we encourage men to “change the face of men’s health” by growing a Mo (Australian slang for moustache) in order to raise vital funds and awareness for men’s health, specifically prostate and testicular cancer. Last year globally we had over 855K men growing and they raised over $120M during the month of Movember.
What’s your preferred social media presence and why?
At Movember, we’re drawn to the platforms where our Mo Bros and Mo Sistas are the most active. In November of 2011 we raised over $14M (of the $120M raised globally during that month) via Facebook, and the conversations and awareness driven through that platform was extraordinary. Obviously, that’s a big platform for us, but each is important in its own way. And as a global charity, we tend to see social media used differently around the globe so we cater our strategies regionally to reflect that usage. Personally, I love Facebook for my own daily use. There are only so many hours in the day, and it covers the majority of my social media needs.
What are you most looking forward to this year at SMWLA?
Over the past eight years, as LA has continued to mature as a technology and startup hub. Couple that growth with some of the elements unique to LA such as the entertainment industry and celebrity culture, and you quickly see some of the opportunities we have to leverage social media to innovate and create. I look forward to helping build out SMWLA to showcase the amazing individuals, companies and brands who are leading that charge.
How do you stay current on what’s popular?
Given today’s social media-fueled tech news cycle/fire hose, it’s almost impossible to miss the flood of info around the next “It” platform or tool. The Hive Mind will often lead you via existing social media channels to the next hot service or product. The challenge then is being able to filter through that noise and find the right things for you, your company and your audience as well as the timing of when it’s the right time to focus on it.
What do you enjoy most about your work?
As successful as we might have been and as fulfilling as those experiences were, there’s something really amazing about knowing that every conversation we help generate and every dollar we help raise could ultimately lead to saving someone’s life. That’s definitely one of the most amazing things about working with Movember. Oh, and it’s just a hell of a lot of fun.
How and why did you get involved with SMWLA this year?
I was a speaker last year and became close with some of the organizers of the event. When they asked me to come aboard this year, I jumped at the chance to contribute. There are some really exciting things happening in LA, and it’s great to help people learn about them.
What do you do to recharge?
I love all that Southern California offers us, and whenever possible I get outside, whether its surfing a local beach, cycling the Santa Monica Mountains or snowboarding in Mammoth. And while I love LA, nothing makes me appreciate it more than traveling–and then coming home to it.