Welcome to the 9th in our Social Media Week Los Angeles Advisor Spotlight Series, where we sit down with members of the SMWLA Advisory Board and other prominent members of the Los Angeles social media community to get a better understanding of how they’re influencing, shaping, and working in social media.
Today we’re talking with Brad Haugen, the CMO at Scooter Braun Projects and Managing Partner of Silent Media Group. For more information, you can check out his full bio here.
Who are you? What’s your business?
My name is Brad Haugen and I am CMO of Scooter Braun Projects. But who I am is a much deeper question…
What’s your preferred social media presence and why?
My preferred social media presence is definitely Twitter. I am a huge Facebook user, and I love all social products and new apps like Stamped, Songza, Pinterest, etc. But Twitter just holds a special place for me. It’s such a simple and beautiful way to communicate.
What are you most looking forward to this year at SMWLA?
Showing the world what LA has to offer in the social and tech space. We are a city on the rise in this space, and we have all of the content here that everyone wants!
How do you stay current on what’s popular?
My job has me communicating with young people for hours a day, every day. It’s literally my job to stay current. I read a lot, but it’s my person to person communication that keeps me on my toes.
What do you enjoy most about your work?
I work with some of my closest friends on projects I am passionate about. We have a team that works round the clock to make our ideas come to life — nothing is impossible. Seeing that process a rewarding experience. And I get to help kids make their dreams come true.
What do you do to recharge?
No sleep for the weary. But I’d say my recharge happens during football season when the Texas Longhorns or the NY Giants are playing. No emails or phone calls during games.
What advice would you have given to yourself 5 years ago?
Trust your gut, be passionate and NEVER do anything for the money.
What’s the most challenging part of your job?
We are looked upon as innovators, so we have to keep innovating. It’s fun, but it’s not easy.
What’s your dream panel, fireside chat, or Q&A? Tell us the topic and who’s on it.
My idol is Walt Disney, one of the most creative businessmen to ever live. I’d love to sit and listen to him talk about his creative process and share a little of the lens through which he saw the world. I know that isn’t possible any longer, but I can dream right?
Social Media Week’s theme for 2012 is Empowering Change through Collaboration. How are you seeing that play out in LA specifically and within the entertainment industry overall?
For a long time the entertainment industry has existed in a bubble, even within itself. I think that the true evolution of tech is through content, and I think that the true evolution of content is through technology. In fact, it always has been. When both sides realize that their end goals are not dissimilar, that’s when the real magic will be made.
How and why did you get involved with SMWLA this year?
I believe in the people involved and I believe the world needs to see what LA has to offer.
What’s your next billion dollar idea (that your’e willing to share)?
You all will see soon enough
Sounds like we have a mystery on our hands and look forward to Brad’s idea! Be sure to follow Brad Haugen on Twitter and if you’d like to get involved with him and/or our other Social Media Week Los Angeles Advisory Board Members in planning an event for SMWLA, let us know.