Welcome to the 10th in our Social Media Week Los Angeles Advisor Spotlight Series, where we sit down with members of the SMWLA Advisory Board and other prominent members of the Los Angeles social media community to get a better understanding of how they’re influencing, shaping, and working in social media.
Today we’re talking with Joel Chiodi, the Executive Vice President of Branding and Social Marketing for Legendary Entertainment. For more information, you can check out his full bio here.
Who are you? What’s your business?
Hey I’m Joel Chiodi and I run marketing for Legendary Entertainment, working with Warner Bros on our film marketing campaigns and events that touch our audience and fans like Comic Con.
What’s your preferred social media
What are you most looking forward to this year at SMWLA?
I know from sitting on the board of advisors with a much smaller group that hundreds of ideas are generated when we meet. I love the idea of an event open to everyone that will serve this same purpose on a much larger scale. I also think as you look globally, Social Media Week Los Angeles is an event in a creative town and it is really going to surface in how we are represented. And not to be competitive, but I think it will be one of the most dynamic and interesting cities participating!
What’s your dream panel, fireside chat, or Q&A? Tell us the topic and who’s on it.
I am really excited about the panel Five33 is putting together that speaks about transmedia and the cross between content creation, its roll out, and ultimately how fans and audience contribute to that. They have done amazing work for us at Legendary and a couple studios. It’s a great chance to hear more about where traditional marketing and social blur together.
Interested in social media and fan contribution? Check out Five33’s panel for keynote Barnaby Legg or another one of these amazing panels at SMWLA.