Los Angeles

Twelethon

Supporting Inner-City Arts and twelethon.com

Social Media Week LA developed the Twelethon as a creative fundraising platform to support Inner-City Arts, an amazing non-profit providing no-cost arts education to nearly 200,000 kids over the last twenty years.

Several great partners have stepped up to support the efforts and we’d really like to give them big thanks.

Simian developed Twelethon.com in record time at no cost. In addition to great design/development, Simian offers an advanced online application platform to promote your reels, customize presentations and accelerate your project collaboration.

TwtMob has been promoting the Twelethon throughout their community and helping generate tremendous buzz. They have developed a platform that allows brands to engage with celebrities, athletes, musicians and other influentials in order to create “micro-endorsements” across social networking platforms like Twitter, Facebook and others.
Here’s an example: twtMob Teams up with Diddy

A Common Thread has been providing production assistance throughout the week in support of the Inner-City Arts. They do amazing work.

Causecast: Be it veteran’s issues or environmental issues, Causecast helps members connect to the causes, charities, and nonprofits they care about. Causecast has helped spread the word throughout their extensive cause-committed community.

RedFish Media provides SMS and interactive mobile applications for clients. They set up a text for info account, Text ‘ICA’ to 2300

NextTV helped get the word out to their vast community of artists and content creators.

Thanks so much to all of them and thanks to everyone who has promoted Twelethon and supported Inner-City Arts!!

SMW OPENING PARTY: Sir Ken Robinson & Dave Stewart from the Eurythmics!

We couldn’t be more excited to have Sir Ken Robinson & Dave Stewart joining us at the Social Media Week opening party at Inner-City Arts.

Sir Ken is an internationally recognized leader in the development of creativity, innovation and human resources. If you haven’t seen his TED talks, they are inspiring and amazing and definitely worth watching.

Dave Stewart, international rockstar, is also known as an innovation leader and is the co-author with Mark Simmons of the book, ‘The Business Playground.’

The program is in the works, but the two of them together should be great.

Click here for more info.
Here’s Sir Ken’s famous TED talk:

The Inner-City Arts Twelethon: A fundraising campaign supporting children in the heart of Skid Row.

On Monday, September 13, in support of Inner-City Arts, an oasis of creativity and learning providing arts education at no cost to underserved kids in the heart of Skid Row, the organizers of Social Media Week LA launched the Version 1 of the TWELETHON.

Artists and activists, the young and the old, the famous and the aspiring, the talented and the…inspired, everyone from all corners of the social web is invited to visit Twelethon.com, to record and submit their personal interpretations of the campaign’s message: ‘Express Yourself: Creativity Matters.’

Creativity inspires creativity and the purpose of the site is to encourage fun participation and ultimately financial support for Inner-City Arts.  Submitted videos can be up to three minutes in length and will display the variety of ways people express themselves creatively; from a tap dance in the kitchen, to a music video, to finger painting with the kids.

Twelethon.com will feature recorded content, live streamed performances and an ongoing live feed from The Creativity Room in Hollywood (at The Room – Hollywood).

The website is the hub for the overall fundraising effort extending throughout the Social Media Week conference.  With over 70 free events on the Social Media Week schedule, the Twelethon will provide conference participants and others with a variety of opportunities to take action and contribute.  Buzz will be generated via the conference events, participants’ social networks, text, banner ads and more.

Please tell your friends. Submit a video. Donate to Inner-City Arts. Express yourself!

We’re extremely grateful to our partner Simian for producing such an amazing site in such a short amount of time…Like others, Simian contributed their time and resources to support Inner-City Arts.

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