SMWLA Opening & Keynote: Robert Tercek
(8:15 AM @ Paley)
http://socialmediaweek.org/ event/?event_id=678
THE MOBILE SOCIAL TSUNAMI
Welcome To Life After Mass Media
We’re in the middle of a seismic shift from mass media to two-way media, and it’s wreaking havoc on traditional advertising, marketing, retailing and even manufacturing.  This presentation explains the phenomenon in terms that every attendee will appreciate and understand.   If you are overwhelmed by information overload, or if you’re puzzled by reports of Big Media’s decline,  or curious about where the new opportunities in the information economy, don’t miss this lecture.  Attendees will learn about the emerging mobile-social-location nexus, the new value control points in the mobile ecosystem, and new technologies that will unite the virtual and real worlds.

• Robert Tercek, President, General Creativity and host, THIS WEEK IN MEDIA
• Michael Terpin, CEO, SocialRadius (City host of SMW LA)

How to Attract a Social Audience for Interactive TV
(10:00 AM @ Paley)
http://socialmediaweek.org/ event/?event_id=112
With TV becoming more and more interactive, how do broadcasters continue to attract a social audience while still succeeding in tune in? This panel will explore some of the challenges that exist for content providers as well as hear the success stories of some companies that have succeeded and what they have learned along the way.

• Rashaun Hall, Digital Marketing Manager, Music Choice
• Rob Aksman, EVP Client Management & Experience, Brightline iTV
• John McCrea, GM, Tunerfish
• Alan Miller, Owner, Filter Creative Group

When TV and Online Dating Hook Up with Twitter
(11:15 AM @ Paley)
http://socialmediaweek.org/ event/?event_id=680
What do you get when you add one part online dating service, (jazzed.com), one part social media marketing agency (singleymackie.com) with two parts television and comedy (excusedtv.com)? We’re still trying to figure it out too, but we do know that there is not a shortage of pickup lines on Twitter and one-line dismissals from hostess Illiza Shlesinger (@iliza)!
Join us as we discuss the successes and challenges of launching a premier online dating service and combining it with sponsorship of a new kind of dating show (Excused – rejection has never been funnier) all while leaning heavily on social media engagement and interaction to spark conversations and interest.  Moderated by world traveler and hostess-extraordinaire @adventuregirl, we will discuss highlights (and yes, even some comedic misses…) with the people behind the scenes.  This panel will be very interactive throughout and will be taking questions from the live audience and Twitter.

• Maren Nordling, Jazzed.com
• Grant Hosford, Producer and Marketing Expert, Jazzed.com
• Sarah Kay Hoffman, Senior Brand Manager, Singley Mackie
• Matt Singley, Chief Engagement Officer, Singley Mackie
• Stefanie Michaels, Travel Expert, AdventureGirl

Celebrities in Social Media
(3:30 PM @ Paley)
http://socialmediaweek.org/ event/?event_id=305
2011 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Rick Fox went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to pursue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include an introduction to a marketplace for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with forward-thinkng platforms, like Hulu & You Tube, provide a unique opportunity to produce high-quality content & engage with fans & monetize the content. Open Slate Studios collaborates with celebrity talent and creators to provide a market place for professionally-produced, brand-friendly content.

• Kevin Pollack, Comedian/Actor/ Director/Host (Celebrity), Various (Appeared in films including the Usual Suspects, A Few Good Men, Grumpy Old Men, Grumpier Old Men, Cop Out, and many more)
• Miles Beckett, CEO & Co-founder, EQAL
• Rick Fox, Actor/Executive Producer/Former NBA Player (Celebrity), 1744 Entertainment + Various (Has appeared on dozens of network shows including Dancing With the Stars, Oz, Melrose Place, Ugly Betty and Many More)
• Amber J Lawson, Chairman of IMPG Membership Committee, Academy of Television Arts & Sciences
• Lori H. Schwartz, Chief Technology Catalyst, North America, McCann WorldGroup

Digital LA – Movies & Music Go Social
(7:00 @ Viceroy)
http://socialmediaweek.org/ event/?event_id=836
Join us for our panel with speakers from Paramount, Sony, Fox, Universal Music and the GRAMMYs on how movies and music use social media to engage passionate fans, promote new releases, and entertain between releases including: Facebook, Twitter, Foursquare, YouTube, and more. differences. This is part of Social Media Week LA. ADVANCED REGISTRATION REQUIRED, limited seats. This will sell out.
http://digitallamm.eventbrite.com

We’ll discuss some social media campaigns from this summer’s blockbuster movies, and music including album / video releases, concerts, and fests. We’ll share how movie and music social media marketing can learn from each other, and subtle. We’ll discuss how to engage fans the most during ramp up, month/week before release, and release date of movies and music videos/albums/fests.

Our Scheduled Speakers include:
- Megan Wahtera, Paramount Pictures. Vice President, Interactive Marketing. Campaigns include: Transformers franchise, Paranormal Activity franchise, Star Trek, G.I Joe, Justin Bieber: Never Say Never. @paramountpics
- Morgan Chess, 20th Century Fox. Director, Digital Marketing. Social media campaigns for X-Men: First Class, Rise of the Planet of the Apes, Water for Chocolate, etc. @20thcenturyFox @xmenmovies
- Ann Glenn, Sony Pictures. Director, Social Media Marketing Managed social media marketing campaigns for summer movies, including Sony Pictures Comic-Con social media presence. @urlgrl @sonypictures
- Kristelia Garcia, Universal Music, Director. Digital, integrated and social media marketing. @damnthemorning
- Lindsay Gabler, Recording Academy (The GRAMMYs), Social Media Specialist @lndsygblr @TheGRAMMYs
- Dimitry Ioffe, Visionaire Group, worked on social media campaigns for Dreamworks’ Puss in Boots and Universal Pictures’ The Thing. Previous campaigns: Expendables YouTube Mimicry (4.5M views), Last Exorcism reaction vids (5.7M views) @visionairegroup
- Roubina Surenian, Eventful, Director of Tour Marketing including artists’ social media marketing campaigns. Formerly worked at Ticketmaster on social/ digital media initiatives @Eventful

TUESDAY

Mobile Goes Social at the Primetime Emmys
(4:00 PM @ Ogilvy & Mather)
http://socialmediaweek.org/ event/?event_id=693
Learn how social media via mobile was used to produce, promote, and experience the 63^rd Primetime Emmy®Awards.
Presented by the Interactive Media Peer Group, Academy of Television Arts & Sciences.
Panelists:

• John Heinsen, IMPG Exec. Committee, CEO Bunnygraph (@bunnygraph)
• Adam Philbin, Director of Marketing, Academy of Television Arts & Sciences
• Jennifer Connelly, Consultant, Web Properties
• Arthur Greenwald, Greenwald Media, Inc. (moderator)

Deeper Social Media: Social Entertainment/Art vs. Social Games
(5:30 PM @ V Lounge)
http://socialmediaweek.org/ event/?event_id=888

What happens next? Virtual Goods, free to play games, social media, globally sourced content creation, social art and entertainment; the mix is growing wildly.
Entertainment is no longer Star Wars and Pong. We don’t get busy signals any more. Twitter and Facebook have taken us massively social. Virtual Goods are generating more revenue than lots of countries. Where is it all heading? Wrangled by renowned researcher Courtney Johnson, this exciting mashup of experts in virtual goods, new forms of entertainment and indie games will point the way.

• Neville Spiteri, Founder, Wemo Media
• Kellee Santiago, President, thatgamecompany
• Kevin Mack, Academy Award Winning Visual and Effects Supervisor, Mack Art Productions
• Courtney Johnson, Research Manager Games/Tech, Interpret
• Anthony Batt, President, Katalyst
• John Bates, Consultant and Business Development, MindArk Entropia Universe

Gaming Power Panel, Music, & Networking Party
(7:00 PM @ V Lounge)
http://socialmediaweek.org/ event/?event_id=749

A rockstar panel with industry leaders providing insights into social gaming titans such as Activision, MindJolt, and more.  Session produced by Digital LA, Silicon Beach LA, and SocialRadius.  Social Grooves provided by Blitz Agency, VP of Social & Digital Media, John Furnari.

Panel discussion at 8:00.  Music, drinks, and networking go all evening.

• Karen North, Ph.D. Director at Online Communities Program, USC Annenberg School
• Aber Whitcomb, CTO, MindJolt
• Rahul Sandil, SVP of Marketing, PR, and Business Development, GamersFirst
• Pauline Malcolm-John, EVP of Strategic Partnerships, WeeWorld
• Howard Marks, CEO, Gamzee
• Mark Donovan, President, Xfire
• Brock Pierce, Managing Director, Clearstone Global Gaming Fund

Digital LA – TV Goes Social @ What’s Trending
(7:00 PM @ What’s Trending Studios)
http://socialmediaweek.org/ event/?event_id=705
Join us for our panel discussion on how TV uses social media to drive tune-in, create engagement, and generate digital water cooler buzz about TV shows, during Fall TV premiere week! We’ll discuss how to promote both new and fan fave shows, TV show integration with Facebook and Twitter, check-in apps, and cross-platform viewing on smartphones, iPads, and shifts in viewing habits, etc. This event is part of Social Media Week LA.
Scheduled Speakers so far:
- Albert Cheng, Executive Vice-President, Digital Media at Disney ABC Television Group @DisneyABCTV @albert_cheng
- Eric Kuhn, UTA digital / social media agent @kuhn
- John Gilles, Coincident TV
- Jodee Rich, founder of Peoplebrowsr, which has started social media stats reporting
- Moderator: Shira Lazar, host, What’s Trending @shiralazar @whatstrending
- MC: Kevin Winston, Digital LA founder @kevinwinston @DigitalLA

WEDNESDAY

iHollywood Media, Entertainment & Tech Mixer
(4:00 PM @ Bedford Parc)
http://socialmediaweek.org/ event/?event_id=615
Social Media and Mobile Apps for Hollywood
iHollywood Forum hosts their popular Digital Lounge networking mixer in the Bedford Parc Condo poolside courtyard. Over 350 are already attending! We expect over 1000 to attend this program and party. While others pay a fee to attend, this is free to the first 50 to register from the Social Media Week website by using the  registration link.

Meet professionals from Hollywood and digital media, startups, investors, consumer brands, advertising and marketing,  music, Film, TV, cable, games, web services, and tech  over free drinks and yummy appetizers.
All attendees may attend three seminars taking place before the party.  Seating for seminars limited to 100 on a first come, first serve basis:
-Using Mobile Apps and Social Media for Creating Entertainment Brands;
-Social Media Marketing for Hollywood; and
-Using Social Media for Business Sales.

Got Fans?  Engage Them Deeply & Frequently with Social Storytelling
(4:00 PM @ Ogilvy & Mather)
http://socialmediaweek.org/ event/?event_id=699
How can brands develop their own characters and make them engaging enough to become “friends” with their fans?  This session will discuss brands that have been successful using social tools to create engaging and viral campaigns.  Panelists will demonstrate methods of scripted social networking and how to tell an entertaining story through posts, images and videos.  It’s how a casual Facebook ‘like’ becomes engaged ‘Love’ with the brand and character.

• Brian Seth Hurst, CEO, The Opportunity Management Company
• Noam Dromi, SVP, Integrated Marketing and Social Media, New Medici
• Aaron Williams, Co-Founder, CEO, Social Samba
• John Heinsen, Interactive Media Peer Group Executive Committee, Academy of Television Arts & Sciences, and CEO of Bunnygraph Entertainment
• Amber J Lawson, Chairman of IMPG Membership Committee, Academy of Television Arts & Sciences

Cracking the Code of Social Entertainment with BuzzFeed & Funny or Die
(6:00 PM @ Ogilvy & Mather)
http://socialmediaweek.org/ event/?event_id=698

With massive online followings, unparalleled user engagement and content that’s so viral that the common cold may as well cure itself, social entertainment platform Funny or Die and real-time web obsession tracker BuzzFeed seem to have both cracked the code on how to build a successful online entertainment property.

With beers on hand to losen lips and hopefully unlock the tightly held secrets that these companies posses, this session will offer up a platform for each company to present some of the strategies, tools and techniques that have led to their success.

• Andy Wiedlin, Chief Revenue Officer, BuzzFeed
• Patrick Starzan, Vice President of Marketing, Funny Or Die
• Toby Daniels, Founder & Executive Director, Social Media Week

THURSDAY

Free Screening of Participant Media’s “Circumstance”
(6:00 PM @ V Lounge)
http://socialmediaweek.org/ event/?event_id=687
Attend a Movies & Social Media event hosted by the industry leader in social action campaigns, Participant Media which has the current top two box office leading films in distribution (Contagion & The Help).  The Free Movie Screening is of the recently released Circumstance, which will be introduced by Christopher Gebhardt, Participant Media’s Executive Vice President and General Manager – Take Part. The session will include a behind-the-scenes look at how TakePart leverages social media to create social action.
ABOUT CIRCUMSTANCE:
From Participant Media and Roadside Attractions, Circumstance is a suspenseful tale of love and family upended by obsession and suspicion, as well as a provocative coming-of-age story that cracks open the hidden, underground world of Iranian youth culture, where a young woman’s most electrifying passions can become the most dangerous of secrets. The Audience Award winner at this year’s Sundance Film Festival, writer-director Maryam Keshavarz’s debut feature boldly takes filmgoers inside a modern Iran rarely witnessed by outsiders: an exhilarating, invisible realm of illicit nightclubs where young hipsters risk arrest, and their futures, as they experiment with sex, drugs and defiance, all while trying to evade the authorities.

Tubefilter Presents: Klout, EQAL, & Attention Span Media
(7:00 PM @ theStream.tv Hollywood Studios)
http://socialmediaweek.org/ event/?event_id=446
This year Tubefilter has been exploring how YouTube and its partner program have opened a clear path to online video monetization.
And as we’ve learned from our last panel Beyond YouTube, ad revenue share on YouTube is just the tip of the iceberg: producers are maximizing their online video business with their own websites, platforms like Blip.tv, smartphone apps, merchandising, licensing, and more.
It’s clear that being a successful online video producer is about being both a creator and a marketer. But how do you engage and drive audiences?
Join us as we explore how to get social in online video—and discover what tools and techniques help market your online video business, and help you measure your success.
Panelists:
Amber Buhl, Director, Sales, Klout, Former sales and Marketing Solutions roles at Hulu, Yahoo!, and Comcast Networks
Garrett Law, Co-Founder and COO, Attention Span Media, Social media agency and Fanatical audience development platform
Miles Beckett, Founder and CEO, EQAL, Builds influencer networks around celebrities and brands
Greg Goodfried, Founder and President, EQAL, Builds influencer networks around celebrities and brands
Moderator: Drew Baldwin, Tubefilter