Next Conference: June 8-12, 2015

2012 Los Angeles Keynote Speakers

SMWLA is packed with a stellar lineup of seasoned individuals who will deliver compelling keynotes throughout the week. Here’s a continuously-updated list of who you can expect to see at our events in Hollywood from September 24th through 28th, 2012.

Adam Garone

CEO & Co-Founder at Movember

Adam Garone, CEO & Co-Founder at Movember

Adam Garone is the CEO & co-founder of Movember, the annual world-wide charity movement dedicated to changing the face of men’s health- through the power of the moustache. To date, over 1.9 million moustaches have been grown and supported for Movember, raising more than $299 million to change the face of men’s health.Movember began in 2003, when a few friends decided to bring the moustache back into fashion. They convinced 30 friends, including Adam, to grow a Mo (Aussie slang for moustache) for the 30 days of November.

Surprised by the amount of fun they had and the many conversations created by their Mo’s, Adam, Travis, Luke, and JC came together to make their Mo-growing an annual, official charitable endeavor by adding an important cause-prostate cancer. Inspired by what the women in their lives were doing for breast cancer, they felt that the moustache was the perfect hairy ribbon for men’s health. Movember has grown into the world’s largest non-government funder of prostate cancer research.

In 2008, Adam won the 22nd annual Ernst & Young “Entrepreneur of the Year” award in Australia, and in 2009, he was awarded with the Outstanding Recent Alumnus Award by the Melbourne Business School.

Register to attend Adam’s Keynote Presentation here.

Anthony E. Zuiker
Creator of the CSI Franchise and Cybergeddon

Anthony E. Zuiker, Creator of the CSI Franchise and Cybergeddon 

Anthony E. Zuiker is one of the most creative and multifaceted individuals working in Hollywood today. He is the creator of television’s hugely successful CSI franchise and pioneer of the “Digi-novel” genre and author of the Level 26 series published by Dutton/Penguin Group. Zuiker is also creator of Cybergeddon, a digital thriller about the growing threat of cyber crime that will debut globally on Yahoo! on September 25th in 25 countries and 10 languages.

On Friday, April 13th, Zuiker fittingly launched BlackBoxTV, his new YouTube premium channel in partnership with director Tony E. Valenzuela and Collective Digital Studio. Zuiker, and his production company Dare to Pass, also have a three-year first-look deal with ABC Studios to develop new scripted series in partnership with Brillstein Entertainment Partners.

Register to attend Anthony’s Fireside Chat here.

Barnaby Legg
Director of Innovation at FIVE33

Barnaby Legg, Director of Innovation at FIVE33

As Director of Innovation for the FIVE33 Group, Barnaby Legg heads up STROBE, the global agency’s transmedia division. His career in creative communication began in London as a writer and graphic novelist, before taking him ‘behind the curtain’ of the entertainment industry with his appointment to FIVE33’s strategic marketing team.

With a diverse range of projects for clients that include Disney-Pixar, Universal, Paramount and Legendary Entertainment, his role within STROBE is to develop broad-reaching mythology tools that drive audience connectivity, including social, interactive and gaming platforms.

The team’s ground-breaking work on 2011’s Real Steel lead to DreamWorks granting their first ever Transmedia Producer credit to STROBE. Current projects include 47 Ronin for Universal Pictures, METRO: Last Light for THQ, and Guillermo del Toro’s Pacific Rim for Legendary Entertainment.

Register to attend Barnaby’s Keynote Presentation here.

Beverly Jackson
Director of Marketing and Social Media at The Recording Academy / The Grammy Awards

Beverly Jackson, Director of Marketing and Social Media at The Recording Academy / The Grammy Awards

Beverly is the Director of Marketing, Strategic Alliances and Social Media for The Recording Academy and the GRAMMY Awards, where she overseas integrated marketing programs for brand partners, the digital promotion of the iconic broadcast and incorporates social engagement with fans and artists into the experience.

She has previously worked in digital and business development roles at Octagon/IPG in the Music and Entertainment group and WPP’s JWT. Beverly also served as the VP of Product Development during the start of phase of BlackVoices, now a part of the Huffington Post. She has a Master degree from Baruch College in NY and a BS in Marketing from Howard University in Washington, DC.

Register to attend Beverly’s Keynote Presentation here.

Chance Barnett
Co-Founder & CEO at crowdfunder

Chance Barnett, Co-Founder & CEO at crowdfunder

Chance Barnett is the co-founder and CEO of crowdfunder, an online platform that exists to catalyze and grow local jobs through business crowdfunding. Crowdfunder combines technology and financing with education and mentorship to transform the fundraising experience so more small businesses – and the people they hire – thrive and achieve economic independence. By connecting enthusiastic entrepreneurs with enthusiastic investors, crowdfunder will enable U.S. startups and small businesses to raise funds by selling equity, debt and revenue-based securities.

Chance is a respected entrepreneur in the field of startups, product development, marketing, strategy, social media and fundraising. His career achievements include: bootstrapping businesses that sell over $25 million in products annually; actualizing multiple online services and accumulating active subscriber bases in the millions; and designing national marketing and advertising campaigns seen by over 850 million users.

He is a best-selling author and speaker in the areas of entrepreneurship, coaching and personal development. He extends that role into mentoring and counseling new businesses in the West Coast startup community where he is the founder of NetPositive, an invitation-only network of technology and media entrepreneurs.

Chance holds a degree in Economics from the University of California, Santa Cruz.

Register to attend Chance’s Keynote Presentation here.

D.A. Wallach
Artist in Residence / Recording Artist at Spotify / Chester French

D.A. Wallach, Artist in Residence / Recording Artist at Spotify / Chester French

D.A. Wallach is best known as one-half of Chester French, a critically-acclaimed duo discovered by Kanye West and Pharrell Williams. An ‘07 graduate of Harvard College, D.A. has been featured in GQ, Rolling Stone, Vogue, and numerous other publications. He has toured with Lady Gaga, Blink 182, and Weezer, and has appeared on many TV Shows, including Jimmy Kimmel Live and Late Night with Jimmy Fallon.

In addition to Chester French, D.A. is one-half of D.A. & The Supa Dups, and as a solo vocalist, he has written and performed on recordings with Diddy, Common, Rick Ross, Janelle Monae, Asher Roth, Akon, and others. When not himself recording, D.A. collaborates as a songwriter with a diverse array of producers and artists.

Beyond music, he is a recognized social media pioneer, having been the first artist ever to use facebook and among the most followed artists on twitter (@dachesterfrench). D.A. advises or invests in several start-up technology companies, and is the official Artist In Residence at Spotify. In 2012, Forbes selected D.A. as one of its 30 Under 30 in Music.

Register to attend D.A.’s Keynote Discussion with Troy Carter here.

Derrick Ashong
Broadcaster / Entrepreneur / Musician at Ashong Ventures

Derrick Ashong, Broadcaster / Entrepreneur / Musician at Ashong Ventures

Derrick N. Ashong (DNA) is an experienced broadcaster, musician and digital media influencer. The Harvard-educated talent has carved out a unique niche as an expert in bridging the gap between old and new media.

DNA & Soulfège is a critically-acclaimed band who produce an eclectic blend of Hip-Hop, Reggae, Funk, World Beat and West African Highlife music that has been featured in major media worldwide. Leveraging the power of social media and proven techniques of grassroots political organizing, they have launched the Million Download Campaign, with a mission to give away one million downloads of songs and remixes from their new album “AFropolitan”. The goal of the campaign is to use open source concepts to connect people around the world through the consciousness-raising songs of AFropolitan; to “break a band” without a corporate label; and in so doing, to change the music industry.

An established media personality, DNA hosted the Emmy-nominated show “The Stream” on Al Jazeera English, integrating new and traditional media, tapping into the extraordinary potential of social media to disseminate news. Derrick also served as the host of “The Derrick Ashong Experience” on SIRIUS XM’s Oprah Radio.

Register to attend Derrick’s Keynote Presentation here.

Jane Buckingham
CEO at Trendera

Jane Buckingham, CEO at Trendera

As the founder and CEO of Trendera, Jane Buckingham is the leading expert on Generations X, Y, and V. Having studied these generations for over 20 years, she is able to help companies and individuals gain insights into these often inscrutable groups. Her services to clients combine sophisticated research tools with trend knowledge, helping companies like Facebook, Paramount, Fox, Target, L’Oreal, and many others understand how consumers feel and to anticipate what trends will impact their businesses.

At age 17 Buckingham wrote the book Teens Speak Outabout her own generation, starting her quest to better understand and explain how young people feel.

Buckingham pioneered the trend forecasting field by creating the marketing and consulting firm Youth Intelligence, which she sold to Creative Artists Agency in 2003. She created and published The Cassandra Report as well as the daily trend newsletter, TrendCentral, which she also sold to CAA. Buckingham is the author of the bestselling The Modern Girl’s Guide book series and was host of the television series The Modern Girl’s Guide to Life on the Style network for four years.

In her commitment to public service work, Jane serves on the Board of Directors for non-profit organizations including The Rape Treatment Center (RTC), RTC’s Stuart House, as well as Women in Film.Jane graduated from Duke University majoring in English.

Register to attend Jane’s Keynote and Roundtable Discussion here.

Jeff Berman
GM at NFL Digital Media
Jeff Berman, GM at NFL Digital Media

Jeff has enjoyed a diverse range of roles in his career, starting in law, politics, and policy, before moving into operational roles at the intersection of media and technology. He’s done stints at the Public Defender Service for the District of Columbia, the United States Senate, MySpace, and is currently at the NFL.

Jeff is happily transplanted to Los Angeles where he and his amazing wife are raising three insanely awesome kids.

Register to attend Jeff’s Keynote and Roundtable Discussion here.

Jeffrey Cole, Director at USC Annenberg Center for the Digital Future

Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.

In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in more than 30 countries. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America, the Middle East and Africa.

Register to attend Jeffrey’s Keynote and Roundtable Discussion here.

Karin Gilford
Karin Gilford
Senior Vice President ABC Entertainment Network
Karin Gilford, Senior Vice President at ABC Entertainment Network

As senior vice president, Digital Media for the ABC Television Network, Karin Gilford is responsible for ABC’s digital media initiatives including, the official online home of the ABC Network’s Primetime, Daytime, and Late Night programs, as well as the network’s digital efforts on mobile platforms and interactive television technologies.

Prior to joining the Disney/ABC Television Group, Ms. Gilford was Senior Vice President, Online Media at Comcast Interactive Media (CIM), a division of Comcast Corporation dedicated to developing and operating online and cross-platform entertainment and media businesses. At Comcast, she was responsible for the growth and management of CIM’s broadband portal site, and cutting-edge online entertainment site,

Before joining Comcast, Ms. Gilford spent eight years with Yahoo! serving in several different roles, including Vice President and General Manager of Yahoo! Entertainment where she led all programming, content and business strategy for the entertainment consumer Web sites: Yahoo! Movies, Yahoo! Music, Yahoo! TV, Omg!, Shine and Yahoo! Games. She also previously held positions in business development and finance at Paramount Pictures International Television, and Ernst & Young LLP.

Ms. Gilford holds a BA in business administration from Cal State Northridge, and a MBA from the University of Southern California.

Register to attend Karin’s Panel Discussion here.

Karin Gilford
Krista Smith

Senior West Coast Editor at Vanity Fair

Krista Smith, Senior West Coast Editor at Vanity Fair

Krista Smith joined Vanity Fair as a freelance fact checker in 1989, continuing on to become associate research editor and then features associate in 1990. In 1993, under the leadership of editor Graydon Carter, Smith relocated to Los Angeles to become Vanity Fair’s West Coast editor, a position she currently holds.
Smith has written a number of cover stories for the magazine, including articles about Naomi Watts, Paris Hilton, and Jude Law.

Register to attend Krista’s Keynote Discussion with the Jimmy Kimmel Live! Digital Team here.

Larry King
Larry King
Host of Larry King Now on Hulu and
Larry King, Host of Larry King Now on Hulu and

Called “the most remarkable talk-show host ever on TV” by TV Guide, Larry King is behind the mic again – this time online – as host of Larry King Now on Hulu and The show features King interviewing leading figures in entertainment, politics and news. King is a cable news pioneer and the former anchor and host of CNN’s Larry King Live from 1985-2010, where he interviewed more than 50,000 newsmakers from all walks of life.

Register to attend a live taping of Larry’s show here.

Lisa Joy Rosner
Lisa Joy Rosner
CMO at NetBase
Lisa Joy Rosner, CMO at NetBase

Lisa Joy Rosner is the Chief Marketing Officer at NetBase, where she works with the largest brands in the world—including Coca-Cola, Kraft and HP—as they change their approach to understanding consumers’ desires.

Ms. Rosner is a tenured marketing executive in Silicon Valley, who is known for her creative and educational marketing approach. Before joining NetBase, she was an e-commerce expert, having served as vice president of Worldwide Marketing at BroadVision Inc. and vice president of Marketing at MyBuys, where she worked with such companies as Sears, Wal-Mart and Circuit City. Prior to that, Ms. Rosner worked in the data warehouse market at Brio, DecisionPoint and Oracle.

Lisa Joy is a frequent guest lecturer at universities including, the Hass School of Business, Stanford and the Tuck School of Business. Ms. Rosner serves on content committee for the AMA Market Research Conference and the Benchmark Conference and was named a Gold winner at the ARF Great Minds Awards in 2011.

Ms. Rosner received a bachelor’s degree (sum cum laude) in English literature from the University of Maryland. She is a member of Phi Beta Kappa.

Register to attend Lisa’s Keynote Presentation here.

Mark Horvath
Mark Horvath
Founder at InvisiblePeople.TV
Mark Horvath, Founder at InvisiblePeople.TV

In 2008, Mark Horvath, now known to many as @hardlynormal, set out to film the stories of America’s homeless and share them with as many people as possible on Since then, he has become an internationally recognized activist and ambassador for the millions of individuals and families who reside in shelters, motels, tents along the streets and under highway bridges across the country.

Mark has over 30 years of leadership, management and marketing experience with the last 14 years being in the nonprofit sector. He now uses social media to change the way we think about people experiencing homelessness.

Register to attend Mark’s Keynote and Roundtable Discussion here.

Nate Redmond
Nate Redmond
Managing Partner at Rustic Canyon Partners
Nate Redmond, Managing Partner at Rustic Canyon Partners

As managing partner of Rustic Canyon, Nate is responsible for leading the firm.

Nate is part of an extended family of entrepreneurs. Growing up in this environment instilled in him an appreciation for the process of creating and building great companies. He leans on experience as an investor, entrepreneur, and strategic advisor to work alongside extraordinary entrepreneurs. Nate has a keen interest in disruptive change to help emerging companies create breakthrough products and build value.

Before Rustic Canyon, Nate worked with Professor Clayton Christensen at the Harvard Business School and co-founded an Internet infrastructure company. Previously, Nate worked with the Boston Consulting Group, The Boeing Company and General Electric.

Nate enjoys mountains and oceans and all activities that involve being active with family in these venues. Nate earned his MBA from Harvard Business School and an MSE and BSE from The University of Michigan College of Engineering, where he was an Entrepreneurial Fellow in the Engineering Global Leadership Honors Program.

Register to attend Nate’s Fireside Chat here.

Nate Redmond
Nick Cannon
Film star, Comedian, TV and Radio host, Musician, Writer, Director, Executive Producer and Philanthropist
Nick Cannon, Film star, Comedian, TV and Radio host, Musician, Writer, Director, Executive Producer and Philanthropist

Host of America’s Got Talent on NBC.

Register to attend Nate’s Live Taping of Larry King Now here.

Omar Epps
VP of Entertainment at BeeYoo
Omar Epps, VP of Entertainment at BeeYoo

Omar Epps currently co-stars in the powerhouse hit Fox medical drama, House, for which he received an NAACP Image Award for “Outstanding Supporting Actor in a Drama Series” in 2007 and 2008. He was nominated for an NAACP Image Award for “Outstanding Supporting Actor in a Drama Series” in 2005 as well as “Outstanding Actor in a Drama Series” in 2006 and again in 2009. The highly successful series is in its seventh season and has been Emmy

Register to attend Omar’s Keynote Discussion here.

Ryan Holiday
Director of Marketing at American Apparel; Author of Trust Me I’m Lying
Ryan Holiday, Director of Marketing at American Apparel; Author of Trust Me I’m Lying

Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. He is media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians.

He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He currently lives in New Orleans and writes at

Register to attend Ryan’s Keynote and Roundtable Discussion here.

Ryan Lombardini
Digital Marketing Director at The Trevor Project
Ryan Lombardini, Digital Marketing Director at The Trevor Project

Ryan Lombardini is a digital marketing strategist for The Trevor Project, a nationwide nonprofit focused on youth suicide prevention. Over the past four years, Ryan has built Trevor’s online presence across multiple platforms, amassing an online following of over half a million and converting hundreds of thousands of fans into advocates and donors. Through innovative, award-winning digital marketing campaigns, Ryan has established The Trevor Project as a premiere expert and thought-leader in digital best-practices for nonprofits.

Ryan has worked with global brands, celebrities, television and film studios on campaigns for social good including Daniel Radcliffe, Ellen DeGeneres, Adam Lambert, FOX and Glee. These efforts have earned several awards for The Trevor Project, including the 2011 Mashable Award for “Best Non-Profit on Social Media” and two Shorty Awards (“Must Follow Non-Profit”).

Ryan has a passion for aligning business strategy with nonprofits to amplify awareness, inspire social action and cultivate a deeper connection to the issues that shape our lives. Ryan currently resides in West Hollywood, CA and graduated from the University of California, Irvine with a degree in Psychology and Social Behavior.

Register to attend Ryan’s Fireside Chat here.

Scott Kramer
Scott Kramer
President & CEO at Multibrain Network, Inc.
Scott Kramer, President & CEO at Multibrain Network, Inc.

Following over a decade of pioneering integrated marketing in the most senior roles at the entertainment industries largest firms, Kramer has founded Multibrain, a social media agency focused on small business and local communities. Kramer has built one of the fast growing networks of social media pros across the country, who currently help small businesses grow exponentially through their expertise.

Before launching Multibrain, Kramer served as the SVP of Integrated Media for IMG Worldwide. In this capacity, he directed an international team of sales and marketing professionals, overseeing media/sponsorship revenues across entertainment, digital and sports media.

Prior to his tenure at IMG, Kramer served as President for Intersection Entertainment. His accomplishments there included leading strategic brand partnerships for Warner Bros., American Idol, Fremantle and 19 Entertainment. He also created and produced Force of Nature, one of the largest Tsunami benefits in the World, raising over $4 million for Tsunami victims.

As an Agent for CAA, Kramer developed integrated brand extensions for clients of CAA including American Idol, Sprite, Jay Z, Radio Disney, Tony Bennett, Bon Jovi, and the Wayans Bros.

Previously, Kramer served as the President for Buzz, managing all sales and marketing and brand development for the lifestyle magazine.

Register to attend Scott’s Keynote and Roundtable Discussion here.

Todd Wilms
Todd Wilms
Social Media at SAP
Todd Wilms, Senior Director of Social Media Marketing at SAP

Todd Wilms is part of the SAP’s Digital, Social Media and Communities organization, helping to connect SAP to audiences around the globe. A frequent speaker and presenter at conferences, Todd writes his views on the space in a regular series on, as well as being quoted in other media publications, texts books, and in university settings.

When Todd is not espousing his social media views, he is a husband and father of two little boys and (gleefully) lives in the Bay Area.

Register to attend Todd’s Keynote Presentation here.

Troy Carter
Troy Carter
CEO & Founder at Atom Factory
Troy Carter, CEO & Founder at Atom Factory

Troy Carter is an artist manager and CEO of Atom Factory. His expanding roster includes Lady Gaga, Priyanka Chopra, Mindless Behavior, and Greyson Chance. Carter is a master at leveraging the power of digital media as the next-generation model to connect with fans and cultivate brand loyalty. As a brand and corporate strategist, his portfolio of investments and startup endeavors read as a summary of the hottest trends in today’s technology landscape.

As Lady Gaga’s manager, Carter — who has worked alongside the likes of Will Smith, Sean “Diddy” Combs, and the late Notorious B.I.G.—has helped cement the pop star’s formidable online presence by cultivating and encouraging the philosophy of “fans first.” Beyond social media, Carter’s brand strategy has culminated in Gaga’s continued cultural pervasiveness — both because of the loyalty between Gaga and her fans as well as through partnerships with MAC, Google, Virgin Mobile, and Zynga.

Carter is continually in search of new platforms, methods, and technologies to improve the consumer-brand relationship and to create value for his partners, his clients, and the people they touch. Currently Carter, along with Lady Gaga, has begun development of Backplane, a new social-media platform that blends celebrity and technology.

Register to attend Troy’s Keynote and Roundtable Discussion here.

Troy Carter
Valerie Buckingham
Head of North America Marketing at Nokia
Valerie Buckingham, Head of North America Marketing at Nokia

As Director of Head of North America marketing for Nokia, Valerie Buckingham oversees marketing activities in North America. She has held various Nokia roles in ecosystem, brand and marketing roles since 2002, and took over North America marketing responsibilities in July 2011. She reports to the EVP of Nokia Americas.

Most recently at Nokia, As Director of Brand Management for Nokia Developer, Valerie Buckingham oversaw brand strategy and positioning for Nokia’s developer organization; and led influencer marketing. Prior, Valerie was the Director of Technology Marketing for Nokia Corporate Strategy, responsible for promoting Nokia’s technology leadership in the USA. Valerie joined Nokia to manage investments in the early stage venture group, Innovent. Before joining Nokia, she held a number of early stage roles in Silicon Valley start-ups; founding venture-backed privacy software company Meconomy in 1999, and an early employee of marketing analytics technology firm, Personify.

Valerie started her career as a designer at Paramount Digital Entertainment’s lab in Boulder in 1996; and later held a business development role in Motorola’s Internet Products and Services organization. A native of Canada, Valerie holds an MBA from the University of Victoria; and an MFA in Intermedia from the University of British Columbia.

Register to attend Valerie’s Keynote and Roundtable Discussion here.