Daily Schedule of Events

Select Events for online viewing at

 

MONDAY  9/19

The New Social Media – Running While Making A Difference!
http://socialmediaweek.org/event/?event_id=350
Monday, September 19 at 6:30 PM – 8:30 PM | Kswiss

Come experience an interactive run that will highlight the benefits of how social media can do more than just help you map your route. O2 MAX has teamed up with Bumble Bee’s Beewellforlifeprogram to spread the message of “making your miles matter.” For every mile that you log beewellforlife will donate .10 to the Y-Me Breast Cancer Fund! Runners of ALL levels welcome to join! Participants are encouraged to create a profile on beewellforlife.com where .10 of each mile logged raises money for breast cancer research!

Happy Hour of an assortment of tune fish following a mini core workout for runners: sponsored by Bumble Bee Foods and O2 MAX!

TUESDAY  9/20

Social Media: Getting the Formula Right
http://socialmediaweek.org/event/?event_id=833
Tuesday, September 20 at 8:30 AM – 4:30 PM | California Endowment Center for Healthy Communities

Strategies & Tools Nonprofits Can Use to Jumpstart their Marketing & Fundraising Efforts. Perplexed about how to put limited organizational resources to work in Social Media? Join us for a jam-packed day of practical information presented by some of the social sector’s most sought after thinkers on the intersection of mission and marketing, Walk away with a Social Media Tool Kit, and learn from the experts about how to determine the best mix for your organization, your audience, and your needs.

Wpromote + ONEHOPE Wine “Social Good” Party
http://socialmediaweek.org/event/?event_id=64
Tuesday, September 20 at 6:00 PM – 10:00 PM | The Vault

Wpromote, Inc. will be hosting a mixer during Social Media Week, celebrating Los Angeles’ thriving internet industry and the many talented companies, organizations and innovators driving the future of media, technology, and business online. There will also be a brief panel discussion with Mike Mothner, Founder & CEO of Wpromote, Jake Kloberdanz, Founder & CEO of ONEHOPE WINE, Carter Reum, Co-founder of VeeV Açaí Spirit (official spirit of Virgin Airlines), and Mia Herron from Sir Richards Condom Company surrounding the topic of “Social Good: Taking Social Media to Social Action”

WEDNESDAY  9/21

Powering Collaborative Engagement Through Social Media, hosted by GOOD magazine 
http://socialmediaweek.org/event/?event_id=697
Wednesday, September 21 at 2:00 PM – 4:00 PM  | Ogilvy & Mather [SMWLA Advertising Hub]

Leveraging social media to mobilize communities around society’s most pressing needs GOOD/Corps will host an interactive dialogue featuring three leaders and pioneers in the collaborative engagement space. This session will explore how businesses and organizations can create shared value for society through collaborative engagement, and will feature best-in-class case studies of this model in action.

Mobilize The Crowd To Fund Your Passion
http://socialmediaweek.org/event/?event_id=43
Wednesday, September 21 at 7:00 PM – 8:30 PM | Apple Store – Third Street Promenade

Crowdfunding is a way to tap the power of your networks and your networks’ networks to make your dream projects happen. In the process, you can build a core community of rabid fans and supporters who will drive your creative endeavors for years to come. Hear from successful project owners who have funded their dreams on IndieGoGo.com, and learn “do’s” and “don’ts” that will help you follow in their footsteps.

Digital LA – Social Media for Social Good Panel + Party
http://digitallagood.eventbrite.com/
Wednesday, Sept. 21 at 7 PM – 10 PM| vLounge [SMWLA Hub]

Join us for our panel on how charities and other organizations use social media and entertainment / celebrity for social good.  We’ll discuss tips on how organizations use social media (Facebook, Twitter, YouTube, etc.) and partner with entertainment / celebrities to spread the word, rally for events, raise donations, and more. Moderated by Kevin Winston, Digital LA founder and Brady Hahn, Non Profit Effect founder. *This event is an official meet-up for Peace One Day*

Panelists:

• Ryan Scott, Founder and CEO of Causecast
• Rachel Kropa, Creative Artists Agency (CAA) Foundation Executive
• Kory Klem, Digital Strategist for Movember
• Andrew Whelan, PHILANTHRO, CEO
• Phillip Javelana, City Year, Sr Communications and Brand Manager

 

THURSDAY  9/22

Leveraging Social Media to Promote Your Event
http://socialmediaweek.org/event/?event_id=347
Thursday, September 22 at 9:30 AM – 10:45 AM | Bergamot Station [Social Good Hub]

From casual get togethers for your constituents, to fundraisers and large scale conferences, how do you maximize the reach of your event, pre, during and post using social media. With plenty of social tools popping up which ones are useful and which ones are only distraction at an event? And of course, how do you encourage attendance and engage the ones you have?   Hosted by Heather Mason of A Caspian Production and moderated by Brady Hahn of Non Profit Effect.

Panelists:

• Heather Mason, President of A Caspian Production
• Jordan Wagner, Executive Director of Generosity Water
• Ryan Lombardini, Digital Marketing Manager for The Trevor Project

 

Social Media for Social Good | Solving Problems Using Social Media: A Workshop – http://socialmediaweek.org/event/?event_id=603
Thursday, September 22 at 11:00 AM – 12:30 PM  | Bergamot Station [Social Good Hub]

Join us for this workshop to learn how to leverage social media as a research platform to help resolve any difficulty you or your organization may be facing, from identifying potential partners to monitoring industry news. You’ll receive actionable insight into the use of various tools available online, followed by the opportunity to start conducting research relevant to you. We recommend bringing a laptop or tablet to make the most of this workshop.

Presenters:

• Brady Hahn, Nonprofit Effect | Topic: Identifying Problem(s) & Navigating Towards Solutions
• Yohei Nakajima, Hub LA | Topic: Casting A Net For Research
• Dylan Conroy, Ferrazzi Greenlight | Topic: Leveraging Your Network To Reach Solutions

 

Branding your Social Enterprise with Integrity in Social Media
http://socialmediaweek.org/event/?event_id=348
Thursday, September 22 at 2:00 PM – 3:15 PM | Writers Boot Camp @ Bergamot Station

In the world of social media a brand is dynamic, not static. Interacting with consumers, potential supporters, and even naysayers can happen constantly, and on the world stage. It’s doubly hard as a social enterprise, as the values being espoused must match up across the board, including the social media space. How do you keep your social media image as consistent, and impactful without compromising mission and voice?

Moving from Social Media to Social Action
http://socialmediaweek.org/event/?event_id=359
Thursday, September 22 at 3:30 PM – 5:00 PM | Writers Boot Camp @ Bergamot Station

Take Part & Participant Media Presentation will discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action? We’ll explore campaigns that crossed the boundary from social media to taking action. Take Part and Participant Media will present case studies from their successful film campaigns and offline strategies.

Free Movie Screening of Participant Media’s Circumstance presented by Take Part & SMW LA
http://socialmediaweek.org/event/?event_id=687
Thursday, September 22 at 6:00 PM – 10:00 PM  | vLounge [SMWLA Hub]
Attend a Movies & Social Media event hosted by the industry leader in social action campaigns, Participant Media which has the current top two box office leading films in distribution (Contagion & The Help).  The Free Movie Screening is of the recently released Circumstance, which will be introduced by Christopher Gebhardt, Participant Media’s Executive Vice President and General Manager – Take Part. The session will include a behind-the-scenes look at how TakePart leverages social media to create social action.

ABOUT CIRCUMSTANCE:
From Participant Media and Roadside Attractions, Circumstance is a suspenseful tale of love and family upended by obsession and suspicion, as well as a provocative coming-of-age story that cracks open the hidden, underground world of Iranian youth culture, where a young woman’s most electrifying passions can become the most dangerous of secrets. The Audience Award winner at this year’s Sundance Film Festival, writer-director Maryam Keshavarz’s debut feature boldly takes filmgoers inside a modern Iran rarely witnessed by outsiders: an exhilarating, invisible realm of illicit nightclubs where young hipsters risk arrest, and their futures, as they experiment with sex, drugs and defiance, all while trying to evade the authorities.

FRIDAY  9/23

Breakthrough Parenting: How Social Media & Mobile Changes It All, for Better or Worse
http://socialmediaweek.org/event/?event_id=760
Friday, September 23 at 11:00 AM – 1:00 PM | Santa Monica Public Library

How much has parenting changed over the last decade as a result of technology?

Thanks to the ubiquity of photo-sharing websites like Facebook, 82% of children in 10 Western countries have a digital footprint before the age of 2, (in the U.S., it’s more like 92%, according to one study).

In 90-minutes, our high energy, rapid fire session will highlight 20-50 mobile innovations that have changed parenting, for better or for worse.

Leveraging Social Media To Drive Your Brand & Mission
http://socialmediaweek.org/event/?event_id=351
Friday, September 23 at 1:00 PM – 3:00 PM | USC

Companies, Executives & People all take fitness and health seriously and are making waves in their respective industries by using social media. Come and see for yourself what our panelist have to say on the matter!! We will be demonstrating how companies utilize social media to grow their mission and their brands. Also, Bumble Bee has teamed up with O2 MAX Fitness to raise money for breast cancer research while promoting a healthy lifestyle. For each mile logged, which can include walking, running or, biking, Bumble Bee will donate .10 to breast cancer research. Students will also get to test out Bumble Bee’s Facebook app, log miles and help raise money for breast cancer research while helping college students stay fit!

Panelists

• K-Swiss: Mark Sheehan – VP , Product Development
• CAHPERD: Drisha Legitt –Executive Director – CAHPERD & Brains behind global Jumping Jack Campaign
• KIND: Corrine Theile – Field Marketing
• Moderated by O2 MAX – Fitness & Media Company Founder: Karen Jashinsky

The Power Of Youth Voice – Solving The Problem Of Cyberbullying
http://socialmediaweek.org/event/?event_id=176
Friday, September 23 at 4:30 PM – 8:00 PM | Boys and Girls Club of Santa Monica

In an effort to understand the role social technology plays in bullying and cyber-bullying, this Social Media Week event will showcase invites a panel of teens who have either (i) been bullied; (ii) initiated an anti-bullying campaign; or (iii) been a bully in the past with perspective on this vicious cycle of youth violence. Interspersed in this event are video interviews with dozens of other teens who raise concern to the fact that 1-in-7 parents attempt to ban their kids from using online social media — which creates digital divides, and silences youth voice. Register for Live or livestream.