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To help market Pixar’s upcoming film based on Dia de los Muertos, Disney thought it would be a good idea to attempt to trademark the holiday. Luckily, Latinos were able to use Twitter to convince Disney of how that is actually a terrible idea. Due to the pressure it faced from such social media backlash,…

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by Maxine Tatlonghari As an e-commerce entrepreneur (www.VanityGirlHollywood.com), I am so beyond excited about what is about to converge upon LA, predominantly in Hollywood, next week.  Social Media Week!  To me, this is where geek meets chic.  When I hear things like analytics, brand evangelists, venture capitalist, I get beside myself with glee. Once upon…

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by Kevin Winston Digital LA, CEO/ Founder SMW LA Board Member We’re looking forward to a great Social Media Week LA this year and are excited for all the events based in Hollywood!  Digital LA has organized five events each year for the past two Social Media Weeks in LA. We are proud to continue…

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Parking can be a pain, but we’ve got you covered for SMWLA! Parking is free to the first 50 drivers who present the ParkMe App on their smart phones when they arrive at io/LA on Monday September 24, 2012.  Here’s what you do: 1. Download the ParkMe app onto your cellphone.  **In order to download,…

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In 2000, the founder and CEO, Juan Benavides came up with the “crazy” idea to have freestanding, customizable photo booths that shared photos in real time online. We sat down for a quick chat with Juan to learn more about the brand and his plans for the week. What did you want to be when…

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Few people know how to grow an organization in the digital space with a record like Jamie Kantrowitz. Jamie has worked in over 20 countries with media companies, brands and artists to help them successfully embrace and grow their audiences through new and changing technologies, most recently as an advisor to Obama for America. Jamie…

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BuzzFeed‘s west coast VP Terry City says branded content combined with social sharing can yield fantastic results but it’s not just pressing the “like” button, anymore.  With over 25 million monthy unique visitors to the Buzzfeed website, you know they’re doing something right.  As a leading social news organization, Buzzfeed posts so much more than…

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After being unemployed for over a year and losing his house to foreclosure, Mark Horvath grabbed his camera and started to use social media to help tell the stories of people experiencing homelessness. With a $45 start-up budget and lots of tenacity, Mark has used social media to reach a different stakeholder and change how people perceive a very serious…

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Social Media Week Los Angeles takes place in the heart of Hollywood, within a block of the Metro Red Line Hollywood and Highland Station.  Leave your car at home and plan your best route using the Trip Planner.  Then use the promo code “metro” to receive 15% off the SMWLA Premium Pass price discounting the pass price to…

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Looking for a running partner?  How about a fellow AI researcher?  Or perhaps someone to check out the Scavenger Hunt hosted by Nokia and LA Weekly  at the Egyptian Theatre during Social Media Week? At The Pool is a new online social site that introduces you to people you share something in common with, once…

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