Learn how Hispanic Social Media Marketing (SMM) has evolved and the ‘behind-the-scenes’ from successful Hispanic Social Media campaigns directly told by the creators. Unlock the key secrets that made all the difference to effectively connect, engage and deliver memorable brand experiences to Hispanic consumers. Explore the growing trends and understand the challenges to align your business efforts successfully. A must attend panel for anyone looking to improve its Hispanic brand social media marketing efforts.
Moderator: Natascha Otero / Director LATISM South Florida Chapter (Latinos in Technology, Innovation and Social Media)
Fernando Rodríguez, Director, Hispanic Communications at Ford Motor Company
Cristina Durana Rua, Account Supervisor, Hispanic Communications at Ford Motor Company
Juan Rotulo, Digital Editor at PeopleEnEspañol.com
Gustavo Razetti, EVP Managing Director at Lapiz
Natascha Otero-Santiago – Director, Latism South Florida @nataschaos
Blanca Stella Mejia – Co-Director, Latism South Florida @miamishines
A pioneering social media organization, Latinos in Tech & Innovation & Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web, representing the growing $1.3 trillion US Hispanic market.
One of the most popular hash tags on Twitter, the #LATISM hash tag captures over 10 million impressions on a daily basis.
LATISM, the largest organization for Latino and Latina professionals engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community.
LATISM also partners with corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training.
Account Supervisor, Ford Motor Company Hispanic Marketing / Zubi
Director, Ford Motor Company Hispanic Communications / Moore Communications Group
EVP, Managing Director / LAPIZ (Leo Burnett)
Digital Editor, PeopleenEspanol.com / People En Espanol
Director, South Florida Chapter / LATISM