Past Conference: February 23-27, 2015



Milan Past Schedule





Feb 23 Monday

Cerimonia di Apertura - Il digitale che cambia il Sistema Italia

9:30 AM - 11:00 AM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Other

Media

Closed


Feb 23 Monday

Smart Citizens And Personal Mobility

11:30 AM - 1:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Culture

Closed


Feb 23 Monday

Schiscetta (Schi-chic) prêt-à-porter: cibo e moda, come si inventa un (food) trend

11:30 AM - 1:00 PM

Hosted by SMW Milan

Mondadori Megastore, Cook&Books 3º piano

Official Event

Workshop

Culture

Closed


Feb 23 Monday

Lavorare connessi, connessi per lavorare

11:45 AM - 1:15 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Culture

Closed


Feb 23 Monday

Wikipedia & Business

2:00 PM - 3:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Business

Closed


Feb 23 Monday

Smart Net-working - Grandi reti in movimento

2:45 PM - 4:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Tech

Closed


Feb 23 Monday

Come avere successo su YouTube: i consigli dei creator

3:30 PM - 5:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Media

Closed


Feb 23 Monday

Crescere geek: come insegnare l'uso dei social media e della tecnologia attraverso gioco, programmazione e condivisione

4:15 PM - 5:30 PM

Hosted by GGD Milano

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Media

Closed


Feb 23 Monday

Money is just a tool: l’evoluzione digitale cambia il rapporto con il denaro

6:00 PM - 7:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Keynote

Business

Closed


Feb 23 Monday

Schiscetta (Schi-chic) prêt-à-porter: cibo e moda, come si inventa un (food) trend

6:30 PM - 8:00 PM

Hosted by SMW Milan

Mondadori Megastore, Cook&Books 3º piano

Official Event

Workshop

Culture

Closed


Feb 24 Tuesday

La moda che non raggiunge le strade non è moda: la moda è mobile

9:45 AM - 11:00 AM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Culture

Closed


Feb 24 Tuesday

Storytelling & Data Visualization: Come dare un senso ai big data

10:30 AM - 12:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Tech

Closed


Feb 24 Tuesday

Feb 24 Tuesday

Igersacademy by Instagramers Italia e Europ Assistance

10:30 AM - 12:00 PM

Hosted by Europ Assistance Italia

Europ Assistance Life Park Protection Store

Official Event

Workshop

Media

Closed


Feb 24 Tuesday

Coltivare la fiducia - Un progetto di agricoltura urbana collaborativa e partecipativa

11:45 AM - 1:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Education

Closed


Feb 24 Tuesday

Storytelling 'Digital Expo'

12:30 PM - 1:15 PM

Hosted by Expo 2015

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Culture

Closed


Feb 24 Tuesday

Innovazione digitale e futuro della musica: dove stiamo andando?

2:30 PM - 4:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Media

Closed


Feb 24 Tuesday

Pensare in digitale: aziende, politica e innovazione, come fare (e comunicare) il change management

2:45 PM - 4:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Business

Closed


Feb 24 Tuesday

Agile PR: come rendere più efficaci le attività di Influencer Management (facendo meno fatica)

3:00 PM - 4:30 PM

Hosted by Social Media Week Milan

Expo Gate, Sala Leonardo

Official Event

Workshop

Marketing

Closed


Feb 24 Tuesday

Igersacademy by Instagramers Italia e Europ Assistance

3:30 PM - 5:00 PM

Hosted by Europ Assistance Italia

Europ Assistance Life Park Protection Store

Official Event

Workshop

Media

Closed


Feb 24 Tuesday

Google Mobile Academy

4:00 PM - 5:30 PM

Hosted by Google Italia

Google Italia

Official Event

Panel

Marketing

Closed


Feb 24 Tuesday

Donne e Personal Branding. Il web come accesso alle opportunità del lavoro e della politica.

4:30 PM - 6:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Humanity

Closed


Feb 24 Tuesday

Libri e Social Media

4:45 PM - 6:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Culture

Closed


Feb 24 Tuesday

Spazio pubblico, comunità connesse e media sociali

5:00 PM - 6:00 PM

Hosted by SMW Milan

Expo Gate, Sala Leonardo

Official Event

Panel

Media

Closed


Feb 24 Tuesday

Instawalk #MilanoGuardaInAlto by Autogrill e Instagramers Italia

5:15 PM - 6:15 PM

Hosted by Europ Assistance Italia

Europ Assistance Life Park Protection Store

Official Event

Workshop

Media

3rd Party Registration

Closed


Feb 24 Tuesday

La lezione si fa a pezzi. Spiegare Galileo con la ricerca semantica

6:00 PM - 7:00 PM

Hosted by RCS Education

Rizzoli Galleria

Official Event

Panel

Education

Closed


Feb 24 Tuesday

The impact of Open Data: come cambia il modo in cui il governo USA lavora per i cittadini

6:30 PM - 8:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Politics

Closed


Feb 25 Wednesday

Il magazine del futuro: la sostanza inizia a prendere forma, ma la forma forse è ancora lontana

9:30 AM - 10:45 AM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Media

Closed


Feb 25 Wednesday

Listening & Engagement: dal monitoraggio continuo alla gestione di contenuti e community online

9:45 AM - 11:00 AM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 25 Wednesday

Igersacademy by Instagramers Italia e Europ Assistance

10:30 AM - 12:00 PM

Hosted by Europ Assistance Italia

Europ Assistance Life Park Protection Store

Official Event

Workshop

Media

Closed


Feb 25 Wednesday

From Like to Love. Creare Brand Loyalty per PMI e Start-up

10:30 AM - 12:00 PM

Hosted by Hootsuite Media Inc.

Expo Gate, Sala Leonardo

Official Event

Workshop

Tech

Closed


Feb 25 Wednesday

Promuovere il turismo italiano grazie al digitale e all’utilizzo dei social media

11:15 AM - 12:45 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Culture

Closed


Feb 25 Wednesday

Né persuasione occulta, né invasione manifesta: il nuovo marketing è quello fatto per bene

11:45 AM - 1:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 25 Wednesday

Cucinare senza pentole è social?

2:00 PM - 3:30 PM

Hosted by SMW Milan

Mondadori Megastore, Cook&Books 3º piano

Official Event

Workshop

Culture

Closed


Feb 25 Wednesday

Instagram per il business

2:30 PM - 4:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Media

Closed


Feb 25 Wednesday

Lezione Aperta con Stella Romagnoli - TIM: Storia e Futuro di un Grande Brand Italiano

2:45 PM - 4:00 PM

Hosted by TIM

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 25 Wednesday

Presentation Hero: Tutto quello che dovete sapere sul Digital Storytelling in 8 (semplici e pratici) passi

3:00 PM - 4:30 PM

Hosted by SMW Milan

Expo Gate, Sala Leonardo

Official Event

Workshop

Marketing

Closed


Feb 25 Wednesday

Igersacademy by Instagramers Italia e Europ Assistance

3:30 PM - 5:00 PM

Hosted by Europ Assistance Italia

Europ Assistance Life Park Protection Store

Official Event

Workshop

Media

Closed


Feb 25 Wednesday

Disruptive innovation: come fare innovazione in Italia, dalle grandi aziende alle startup

4:30 PM - 6:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Business

Closed


Feb 25 Wednesday

Giornalismo d’inchiesta e giornalismo sotto inchiesta: etica, bufale e distorsioni nel racconto dell’attualità e della politica

4:45 PM - 6:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Media

Closed


Feb 25 Wednesday

La disabilità a tempo di rap

5:00 PM - 6:00 PM

Hosted by Social Media Week Milan

Expo Gate, Sala Leonardo

Official Event

Panel

Education

Closed


Feb 25 Wednesday

Anobii incontra gli anobiiani: passato, presente e - soprattutto - futuro della piattaforma di social reading

6:00 PM - 8:00 PM

Hosted by SMW Milan

Mondadori Megastore, Cook&Books 3º piano

Official Event

Panel

Culture

Closed


Feb 25 Wednesday

2015 L’anno dei droni: opportunità e sfide per governi, aziende ed individui

6:30 PM - 8:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Culture

Closed


Feb 25 Wednesday

Mamme e mobile: una ricerca sul ruolo delle mamme italiane nella rivoluzione digitale e un confronto tra genitori e figli sul digital divide

6:30 PM - 8:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Culture

Closed


Feb 26 Thursday

Digital Reputation in the Mobile Age: know, manage, PROFIT!

9:30 AM - 11:00 AM

Hosted by The Fool

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Marketing

Closed


Feb 26 Thursday

Seamless mobility engagement: come sfruttare l’innovazione digitale e le nuove tecnologie per trasformare i modelli di interazione con gli utenti

9:45 AM - 11:00 AM

Hosted by Accenture

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Workshop

Marketing

Closed


Feb 26 Thursday

Barcamper Tour - TIM #Wcap Call For Ideas 2015

10:00 AM - 5:00 PM

Hosted by TIM #WCAP

Palazzo Reale (Sala Workshop)

Official Event

Other

Business

3rd Party Registration

Closed


Feb 26 Thursday

Singerfood presenta #Baccalive

11:00 AM - 12:30 PM

Hosted by SMW Milan

Mondadori Megastore, Cook&Books 3º piano

Official Event

Panel

Culture

Closed


Feb 26 Thursday

Fare business con le chat: la WeChat economy tra innovazione e accesso al mercato cinese

11:30 AM - 1:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Business

Closed


Feb 26 Thursday

Giornalismo al femminile, mai senza smartphone

11:45 AM - 1:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Media

Closed


Feb 26 Thursday

Creare un lavoro è meglio che trovarlo? Conversazione con i great founders di TIM #Wcap Accelerator

2:00 PM - 3:30 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Business

Closed


Feb 26 Thursday

Cultura, storytelling e ambienti digitali per il marketing territoriale

2:45 PM - 4:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Marketing

Closed


Feb 26 Thursday

Internet Bill of Rights: i cittadini alla prova della Carta dei Diritti di Internet

4:30 PM - 6:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Culture

Closed


Feb 26 Thursday

Foodtelling: raccontare il cibo e raccontarsi tramite il cibo

4:30 PM - 5:30 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 26 Thursday

Social Store: percorsi e comportamenti dei (nuovi) clienti

5:30 PM - 6:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Culture

Closed


Feb 26 Thursday

Gnam Box: comunicare attraverso il cibo

6:00 PM - 6:30 PM

Hosted by Gnam Box

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Workshop

Culture

Closed


Feb 26 Thursday

Sentieri Sostenibili: social CSR e valore condiviso

6:15 PM - 8:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Workshop)

Official Event

Panel

Culture

Closed


Feb 26 Thursday

Social TV: Come fare televisione nell’era dei social network

6:30 PM - 8:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Media

Closed


Feb 26 Thursday

HYPE presents Social Media Week Party 2015

10:00 PM - 2:00 AM

Hosted by SMW Milan & HYPE

Magazzini Generali

Official Event

Party

Networking & Parties

3rd Party Registration

Closed


Feb 27 Friday

La leadership ai tempi dei social media: analisi dei profili di 5 politici italiani e 2 internazionali

9:45 AM - 11:00 AM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 27 Friday

I lavori del futuro: l’occupazione digitale non vede crisi

10:00 AM - 11:00 AM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Business

Closed


Feb 27 Friday

Facciamo il punto sulle PR digitali

11:45 AM - 1:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Media

Closed


Feb 27 Friday

Viewability & Video Advertising Outstream: come i filmati pubblicitari entrano nel cuore di un contenuto editoriale creando un nuovo dialogo con l'utente online

11:45 AM - 1:00 PM

Hosted by Teads

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 27 Friday

Smart citizens in smart cities: anteprima dei nuovi Portali del Comune di Milano

2:30 PM - 4:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Culture

Closed


Feb 27 Friday

Retail: tecnologia e storytelling per superare le barriere tra mondo fisico e digitale

2:45 PM - 4:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Business

Closed


Feb 27 Friday

YouTube Academy

4:00 PM - 5:30 PM

Hosted by Google Italia

Google Italia

Official Event

Panel

Marketing

Closed


Feb 27 Friday

La salute partecipata ai tempi dei social media: come la multicanalità informativa ha cambiato il ruolo del paziente e del medico

4:30 PM - 6:00 PM

Hosted by SMW Milan

Palazzo Reale (Sala Conferenze)

Official Event

Panel

Health

Closed


Feb 27 Friday

Digital Storytelling: nuove forme di narrazione nel rapporto fra l’azienda e il suo pubblico

5:00 PM - 6:00 PM

Hosted by SMW Milan

Mondadori Megastore, Spazio eventi 3º piano

Official Event

Panel

Marketing

Closed


Feb 27 Friday

Markingegno Run – Seconda Edizione 5 km non competitiva in ricordo di Donato Carriero

6:30 PM - 8:00 PM

Hosted by SMW Milan

Parco Sempione

Official Event

Other

Networking & Parties

Closed