Archive for December, 2011
Customers want to talk to a real person. What happens when you call a company and you reach an automated response? You immediately tell yourself to buckle in for a ride and a wait. You navigate a maze of torture before you finally reach someone. From time to time the automated attendant will jumble what…
Susan McPherson is Senior Vice President at Fenton, the nation’s leading public interest communications firm. Her focus? Corporate Social Responsibility (CSR). Prior to joining the Fenton team, Susan was Vice President of CSR services at PR Newswire. She helped companies communicate their CSR activities, sparked new business relationships, and managed partnerships with companies such as TechWeb,…
December 29th has been officially dubbed “Leave GoDaddy Day.” Organized by Cheezburger CEO Ben Huh and backed by an army of Redditors, the internet is planning a global walkout from the domain registration and hosting company. To encourage customers to act, tutorials have been circulating on “How to transfer domains from hosts”, along with a…
As the year closes, the modern world will reflect on those notable moments that set the tempo of 2011. The late Apple visionary Steve Jobs will surely gain more coverage. New CEO Tim Cook has moved forward with strategic developments that are flying under the radar. One of them involves voice technology. Voice Command is…
Social Media Week’s submission deadline is approaching fast, and once holiday festivities have ceased, February will be lurking around the corner. With so many tasks at hand and extra obligations piled upon typical routines, it can be difficult to set aside time to “get creative” and develop something awe-inspiring. Take the pressure off and choose…
This is the sequel to Leveraging LinkedIn to Land a Job-Job: Part 1 of 2. Let’s bring it all together and take a closer look at my favorite LinkedIn Boot Camp infographic (unleash your inner tech-geek!). I hope you’ll find a few hidden gems of insight in this follow-up companion piece. Point #4 – Muscle Toning:…
The e-commerce marketplace for men remains undefined. A swarm of websites has emerged, offering a multitude of collection pieces. Statistics have proven for years that men despise entering a store to purchase clothing. As a result, hubs such as Mr. Porter and Gilt Groupe flourish by providing esteemed labels at lower price points. Gilt Groupe…
Building on the success of SMW NYC 2011, we are excited to announce the initial lineup of Content Hubs which will serve as the primary locations for official SMW programming throughout the week of February 13-17. Building off the Global Theme of Empowering Change through Collaboration, each Content Hub, will host programming at iconic institutions throughout…
Branding Social Change; The Persona of Change Through Social Media
The use of the words branding and social change in this title is not an attempt towards commercialization or to cheapen movements such as the Socialist Revolution, Women’s Suffrage, or Civil Rights Movement, but to more clearly identify how we are reaching individuals, giving expression, and creating the tribe around a movement. The internet may…
With almost two decades of digital media experience, Paul has become a force to be reckoned with throughout the online video industry. Under his watchful eye, over twenty-five original web series (including successful online branded entertainment for Warner Bros, Armor All, Experian, Holiday Inn Express, Phillips Van Heusen, IZOD IndyCar and Samsung) have been produced….
A quarterly catalog, advertisements in the New York Times, and socialites in the front row of fashion shows ain’t cutting it anymore and fashion brands have taken note. In order to stay relevant, brands have to go where their consumers spend most of their time, where they shop, and where they speak to their friends:…
Tag. A coloring contest. Dodgeball. Class rankings. What begins in grade school as a simple mission to earn more points than the opposing team or be the last one standing will eventually permeate your world (whether you want it to or not). Competition. It’s a word that fuels action. Competition for dollars, for time, for…
I’d like to offer some point-counterpoint commentary on a topic matter that currently occupies a lot of my physical and mental energy consumption: how to optimally leverage your LinkedIn network to land, as I affectionately like to call a “full-time position with benefits.” A Job-Job. While I am currently enjoying my flexible schedule freelancing for…
Ever wanted to know what goes on during our Advisory Board meetings? We’ll tell you. This past Monday, we dove into the challenges of defining unconferences with the help of Matt and Mark from We Make Cool Sh.it. We’re always looking for new ways to encourage event partners to push beyond typical panel formats and…
David Berkowitz (@dberkowitz) is Vice President of Emerging Media for 360i, the digital marketing agency labeled one of the Best Places to Work by Advertising Age (2011) and Fast Company’s Top 10 Most Innovative Advertising Companies. David is partially responsible for these accolades. His weekly breakfast brainstorms, fondly referred to as “Bagels with Berky,” provide…
The Farm Bill is officially titled the Food, Conservation, and Energy Act of 2008. It is a long, complex document outlining the funding sources and programs relevant to agribusiness. The seemingly nominal legislations of the government gain little notice, but affect our livelihoods on a wide scale. The Farm Bill is such an example. It…
I have come to the understanding that some brands are hesitant about social media use for one of two reasons: 1. Fear. They are afraid it will somehow reflect poorly on their brand. 2. Priority. They claim they do not have the capital to contribute to a social media effort. Today, few brands can afford…
