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Archive for January, 2012

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In 2012, Social Media Week New York introduces the first Health & Wellness Hub to serve as a platform to empower change in health through collaboration. Hosted by Saatchi & Saatchi Wellness and curated by Luminary Labs, the Health & Wellness Hub will take place at Saatchi & Saatchi’s ground floor auditorium, and offers seating…

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One of the ways SMW NYC helps attendees follow events easily is by segmenting the events into different Content Hubs. This content is hosted by iconic institutions, leaders in the area. And one of those is Hearst Magazines. Stimulating dialogue centered around the arts, fashion and cultural shifts, Hearst Magazines will serve as our Art…

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Is Social Media The New Mothers’ Group? Guest post by Meg Akabas I recently ventured into the world of Twitter with the encouragement of friends, colleagues, and my kids who convinced me it was an important medium to help link me to people who might benefit from my new iphone app ParentSmart. I was told…

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According to The New York Times’ Bits column, Twitter has sent a message that will flutter in the timeline. The social media microblogger will censor content viewed as inflammatory by selective nations. A grey widget will pop up in the time feed, stating that, “This tweet from @username will be withheld in: Nation X.” Disruptive…

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Last week, we began looking at the organizations behind SMWNYC, making it all happen. Second in our series highlighting our local sponsors is SocialVibe, digital advertising company that builds philanthropy into its core. SVP Sales of North America, Mike Barbeau tells us the story of how it evolved into an award-winning, game changing company- and…

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Andy Affleck is an alum of Dartmouth College. He is leading the development of an iOS/Android application for a startup called Ozmott and is also the author of Take Control of Podcasting on the Mac. He’s written numerous articles for TidBITS and is the proud father of an 11 year old. Your son attended the Waldorf School where…

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Last month, we announced our partnership with COMMON. And while their COMMON Pitch is coming up Wednesday, February 15th, you can be a part of the movement and partnership now. How, you ask? Well, COMMON’s Carmel well tell you: We have a saying at COMMON, and a really good one. It’s good because it’s simple,…

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When we talk about social media, many think of a bunch of people sending out TMI to their old friends on Facebook and random followers on Twitter. Lonely hearts spending Friday night’s on OK Cupid. Loads of pictures of Junior doing…well, pretty much everything. Over 200 “S*** so and so Says” videos on YouTube. And,…

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Susan Halligan, the former Marketing Director of The New York Public Library (NYPL), established the first-ever marketing department for the 100-year-old institution, transitioning the library from traditional communication platforms to new media platforms.  The library’s “Don’t Close the Book” advocacy campaign was named by MarketingSherpa to the 2010 Viral and Social Media Hall of Fame. …

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Many of your fine social media-savvy folks are aware that the official floodgates for Social Media Week 2012 registration have opened. As a resident New Yorker, I’ll be hitting the pavement hard throughout the NYC boroughs, blitzing innumerable SMWNYC 2012 events for the second consecutive year. As a returning attendee, I figured it apropos to offer…

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I started blogging around 2004. Frankly, I didn’t think much about my choice of platform. Most of the blogs I followed were hosted by Blogger, so I registered there as well. Then Dartblog started offering students a blog presence. If you can’t already tell, I bleed green. Of course, I signed up for a Dartmouth-affiliated page. Shortly…

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I’m sure some of you know the service, Let Me Google That For You (LMGTFY). It’s one of those parasitically brilliant – or iteratively brilliant, depending on how you define it – sites that is used when you want to come up with a sly remark to your friend’s question, “Does anyone know any good…

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Social Media Week is possible due to the great support of our global and local sponsors. This year, that group includes some major players in the social and digital space, all of them taking a a very active role in shaping Social Media Week New York. Over the next few weeks, we’ll be introducing you…

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Social Media. Hate it or love it, everyone talks about it. And has an opinion about it. While everyone is exposed to it daily, how many people really know what it is? You, being a self-selecting audience, would likely be able to provide an informed response. Others, however, might simply blurt, “Facebook!” as if that…

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Pundits have been ready to bury search engine optimization as a tool for data valuation in the web. One writer proclaims that conventional web crawlers will finally stand still. Social media networks, in his mind, now represent the referral source for content. On the other hand, this writer from State of Search says for internet scions to hold…

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Adam Mirabella is Nokia’s Global Director of Digital Marketing. He manages Social Network Marketing, Digital Marketing, and key relationships with powerhouses such as Facebook, Twitter, Google and Foursquare. His mission? Leveraging Nokia’s digital marketing worldwide to deliver a crisp, relevant message for the people Nokia serves. Nokia‘s focus? Helping people connect. Whether through devices, services,…

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Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but…

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