Event Guide: Business & Innovation
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
We’re doing all that we can this week to help you optimize your #smw12 experience. While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.
To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.
Your Guide to Business & Innovation:
Tuesday February 14th 9-9:30am:
The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Jalak Jobanputra
Wednesday February 15th 9-11am:
Keynote: Ben Kaufman on Reinventing Product Development, followed by Panel: Marketing is Ruining the Internet hosted by JWT
Thursday February 16th 12-12:30pm
Digital Fireside Chat: John Winsor on Connections 2.0
Friday February 17th 8:30am-10:00am
Keynote: Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work.
Coming up over the next couple of days, SMW Guides on Advertising & Marketing, Social & Environmental Change, Music, Science, Technology, Startups, Small Business & Health & Wellness.
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