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Social Media Week

SoundCtrl Presents SMWNYC’s Music Hub

SoundCtrl Presents SMWNYC’s Music Hub


This is a guest post by SoundCtrl.

SoundCtrl is excited to announce our Music Hub at Social Media Week, featuring two days of programming. On Wednesday the 15th at the Hearst Tower in New York City, we will present the panel “SoundCtrl’s Creating Music for the Social Web,” which will cover the evolution of digital tools for music discovery and consumption. Following that will be our panel, “Reflecting on the 54th GRAMMY Awards: Digital Partnerships, Social Media and Innovation,” which will feature Beverly Jackson, the Director of Marketing and Social Media for the GRAMMY Awards.

On Thursday the 16th, SoundCtrl will present our Music Hub at Dominion Theater. The full day of programming will begin at 10:00 AM with “A Conversation with Nick Jonas, Moderated by Jason King.” Jason and Nick will discuss how social media plays into the creative process and identify the most effective platforms to engage and leverage a fan base. Following that will be “Nightlife Disrupt: Social Media’s Impact” at 11:30 AM. Then, at 1:00 PM, SPIN presents “Music Criticism Is Dead; Long Live Music Criticism,” where panelists will discuss the merits of social media and music criticism and consider what the future holds for music journalism.

At 5:30 PM, Translation will present “Connectivity: Discovering the Power of Social Communities in Music.” Experts with perspectives in social discovery, promotion, performance & contest creation will demonstrate how to better leverage relationships in the new music landscape. At 7:00 PM, Zev Norotsky of Elektro Magazine will moderate “I Know The DJ: How Social Media Has Fueled the Explosive Growth of EDM in America.” The evening will wrap up with a cocktail mixer and a DJ set by Junior Sanchez from 8:00 to 10:00 PM.

Learn more and RSVP to any of these events here.

SoundCtrl is NYC’s premiere event platform for the convergence of music and digital media conceptualized by a group of music industry professionals and senior executives in digital media and technology. In addition to building a vibrant online community, SoundCtrl also hosts a series of monthly events featuring industry leaders and New York based music and technology companies.


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