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Social Media Week



Storytelling and Journalism in the Digital Age: 5 Events You Need at SMW NYC

Storytelling and Journalism in the Digital Age: 5 Events You Need at SMW NYC

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Digital media’s searchability, sharability and speed are changing the way that we interact with news. Join the conversation as we look at what this means for journalists, marketers and the stories we share!

  1. The Art & Science of Storytelling
    Even as we change the ways in which we consume and share content- some things don’t change. The need to tell a compelling story is here to stay. EVP of Advertising at the NYTimes, Meredith Kopit Levien, will dive into new platforms for creating value and sharing engaging content to help you master the art of storytelling for yourself.
  2. Is Social Killing Storytelling?
    Well is it? If you are feeling cramped by your character limit or the attention span of your readers, this panel hosted by AOL is here to help. Explore what social media means for storytellers and the ways that social media can be leveraged to share long-form content (because not everything can be said in a tweet).
  3. Calling All Journalists: How to Rebrand Yourself as a Content Marketing & Social Expert
    Just because there might be fewer opportunities for writers in traditional print media roles, does not mean that there are fewer total opportunities. This panel of seasoned professionals will help you polish your resume, master the vocab and connect with the wealth of opportunities for journalists to partner with brands in creating content that connects with readers and customers.
  4. Investigative Reporting for the Web: Is Anything Different?
    Investigative journalism plays a pivotal role in society, exposing exploitation and injustices happening right under our noses. However, in the age of the Internet, opinions abound and facts can be scarce. Pioneers in the field from BuzzFeed, Propublic, Rueters and the Washington Post will discuss the facts and the role the web plays in the Rennaissance of investigative reporting.
  5. The Changing Face of News Consumption, Hosted by WSJ
    Wondering what skills today’s journalists, reporters and editors need to have to succeed in the new mobile news economy? Or which demographic is driving the changes and trends in news delivery? This event hosted by the WSJ will answer these questions and more, introducing you to innovators in the field including, Neal Mann of the WSJ, Anthony de Rosa of Circa and Jim Roberts of Mashable.

Storytelling and journalism are important themes at SMW14, February 18 to 21, but don’t forget about the wealth of other engaging topics, like marketing, health & wellness and entrepreneurship! And did we mention the parties?

Registration is open! Check out the schedule, then get your pass today here, and join us and our partners, Nokia and MKG, for what will be a great week of exploring our always on, always connected world.


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