New York


Advisory Board

Social Media Week NYC would not be possible without the guidance and ongoing support from our Advisory Board. Our board is a collection of game changers, connectors, community builders, business leaders, entrepreneurs, thought leaders and practitioners. Their collaborations help make Social Media Week a reality. Advisory Board members:
Founder, Personal Democracy Media
Andrew Rasiej is a professional doer, futurist, social entrepreneur, and Founder of Personal Democracy Media, which produces Personal Democracy Forum and other events about how the intersection of technology, politics, and civil society is empowering new levels of citizen engagement. Among its offerings are TechPresident an award winning blog and Personal Democracy Forum, an annual conference held in New York City in June. He is also the Founder a not for profit organization called focused on 21st century public education, Co-Founder of, which translates Arabic and Farsi news and opinion pieces into English, and serves as Senior Technology Advisor to the Sunlight Foundation a Washington DC organization focused on using technology to help make government more transparent.Andrew is the Chairman of the NY Tech Meetup, a 24,000-member organization of technologists, venture funders, marketers, representing start up and more mature companies working in the technology industry in New York City which is currently experiencing a renaissance. Andrew coined such terms as: We-Government, Voter-Generated Content, and Videracy, to help describe the expanding digitally connected world technology industry in New York City which is currently experiencing a renaissance. Andrew coined such terms as: We-Government, Voter-Generated Content, and Videracy, to help describe the expanding digitally connected world we all now live in. In 2005 Andrew ran a highly visible if not ultimately successful campaign for NYC Public Advocate on a technology driven platform to redesign the the office as a network, bring low cost broadband to underserved communities, and open up access to city controlled public data.
CEO & Communications Architect, OpenCommunications Omnimedia
Andy Morris, CEO of OpenCommunications, is a communications architect who has been at the forefront of digital media innovation since the early 1990s. His range of experience includes pioneering companies such as Razorfish, Excite@Home and Pseudo, to some of today’s most highly regarded tech, media & advisory companies: Fiverr, LiveIntent, socialdeviant, Alloy Digital, AOL, Collective, Dachis Group, EY, Opera Solutions, SpinMedia, Tapad and Yext. Andy was founding partner of The Morris + King Company, a leading PR firm, and serves as an adviser to Social Media Week and Internet Week. He is the recipient of several honors and accolades for outstanding public relations programs, including the Creativity in Public Relations Award (CIPRA), the Public Relations Society of America’s “Big Apple” award and Bulldog Reporter’s “Silver Bulldog” award. Andy is also a Marketing Jury Member of The Real Time Academy of Short Form Arts and Sciences (“The Shorty Awards”) and serves on the board of the Middlesex School Alumni Association.
Branded Content Consultant & Freelance Writer, @mashery, @gawker & more. Formerly @google, @cbs, @cnet, @princeton
Caroline McCarthy works with the social media business world as part of Google+’s marketing team. Prior to Google she was a journalist and commentator for, a division of CBS, where she covered social networking, digital culture, entrepreneurship, and new media.
SVP Marketing, true[X] media
Christian Borges is vice president, marketing, at Mr. Youth in 2011. He has spent the last 15 years immersed in the world of communications and experiential marketing, during which time he’s carved out a niche developing Communications Strategies that connect and engage consumers both online and off.Prior to joining Mr. Youth, Christian served as VP, Digital Communications/SM PR at Deep Focus since 2007 where he was at the forefront in developing social media, brand channel and digital brand reputation strategies from a 360 degree approach, working with multi-disciplinary teams (creative & technology, media planning & buying) on behalf of an impressive client roster that includes Microsoft (Bing, Window Phone 7), HBO, AMC, Diageo, and Hearst Publishing.Prior to working at Deep Focus, Christian managed large CPG accounts at Weber Shandwick, Ogilvy PR, and Fleishman-Hillard working on brands such as Kraft (desserts & beverage), Evian, Schick Razors and digital youth marketing initiatives for Cingular Wireless (AT&T).
Founder, MakeLoveNotPorn
Founder & CEO of IfWeRanTheWorld, a radically simple web meets world platform designed to turn human and corporate good intentions into action, one microaction at a time. Selectively consult alongside this as a brand and business innovator, working only with clients who want to change the game in their sector and looking for radical, breakthrough, innovative and transformative ways to do so. My consulting approach can be summarized as ‘I like to blow shit up. I am the Michael Bay of business.’ Specialties: IfWeRanTheWorld works with brands and businesses to craft tailored, customized Action Programs designed to integrate social responsibility and business objectives, in order to do good and make money simultaneously, and resulting in Action Branding – the advertising of the future: communication through demonstration.
Chief Marketing Officer, agency MRY
David Berkowitz is Vice President of Emerging Media with digital marketing agency 360i, where he develops social media and mobile marketing programs for Fortune 500 businesses and leading brands such as Kraft, Mattel, and Bravo. He has written more than 400 columns for MediaPost, and contributes to 360i’s Digital Connections, Ad Age’s Digital Next Blog, and his own He has spoken at more than 200 events including SXSW, Web 2.0 Expo, iMedia, and ThinkMobile, with guest lectures at Yale, MIT, Google, and Coca-Cola. You can also find him mentioned regularly in the press, including The Wall Street Journal, The New York Times, and USA Today.
Co-Founder and Partner, Lux Digital
Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler, June 2010). She is a consultant to key progressive media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. She is contributor to via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and cultural agency, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including TEDxBerlin, SXSW Interactive, Personal Democracy Forum,  Netroots Nation, the National Conference on Media Reform, Facing Race, Web 2.0 Expo, Bioneers, America’s Future Now (formerly “Take Back America”), Women Action & The Media, and provides beginner and advanced workshops both online and in person.
CEO, Sawhorse Media and Creator of Muck Rack and The Shorty Awards
Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “None of the most useful tools ever invented for media professionals.” The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.Previously, Greg was an associate producer at where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.
CEO & Founder Deep Focus
Ian Schafer is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, and the Global Advisory Board of Global Social Media Week.An avid technologist, Ian blogs at and can be followed on Twitter at
CEO, NUE: Agency Founder, Soundctrl
Jesse Kirshbaum is the CEO, founder and senior talent agent. He specializes in procuring talent for concerts, tours and endorsement deals for his various clients all over the world. He has been on the frontline of the music business for the past ten years.Besides his talent agency, Jesse is also the co-founder and visionary behind SoundCtrl, a music and technology convergence platform and community. He shares a dynamic enthusiasm and passion for shaping the new music business one very rare tweet at a time.
Executive Director, NY Tech Meetup
In addition to her work with Social Media Week, Jessica Lawrence is the Managing Director of NY Tech Meetup, the world’s largest meetup and a non-profit dedicated to supporting New York’s technology industry. She is also a TEDx organizer, speaker, and columnist. Previously, Jessica was a CEO for the Girl Scouts in Southern California. She is an avid baker and general fan of any pastry product.
CEO, true[X] media
Joe Marchese is co-founder and President of SocialVibe. SocialVibe effectively builds brands in social media by facilitating interaction between people, brands and causes. SocialVibe is Series A funded by Redpoint Ventures. Prior to SocialVibe, Marchese built and lead the online media strategy division at a boutique management consulting firm.
Consultant, former VP, People at Betaworks
I’m the VP of People at betaworks. I think of myself as an organizational hacker that was lucky enough to land in the most fertile and varied cultural environment in NYC. I focus on hiring and growth for the betaworks companies while also thinking through the cultural implications and effects of that growth. Most of my job involves spending time with smart nice people, trying to find more smart nice people and finding ways to keep them happy and productive.
Founder, Takeout
Judith is a serial entrepreneur, a Fortune 500 board level strategy consultant and an angel investor. She marries entrepreneurial experience with deep insight into what it takes for large organisations to innovate at pace. She is the Founder and CEO of London and New York based innovation and strategy consultancy Takeout. Clients include, Thomson Reuters, Samsung, NBC, GSK, UKTI, Barclaycard, Microsoft, Mars, The British Government Communications Network, Ikea and entrepreneurial clients including the Ministry of Sound and YO! Sushi. She is an investor, advisor and shareholder in a range of start ups including True Office, Onalytica, NSFWcorp and Sofarsounds. Judith is also the Founder of Glasshouse, an organisation that provides support, inspiration and networks for entrepreneurs, investors and digital innovators. Glasshouse was founded in London in 1998 and has held events all over the world including London, New York and San Francisco. She was listed as one of the Top Digital Powerbrokers in the UK by Wired Magazine in 2010, 2011 and 2012, as one of the Top 50 Most Influential Britons in Technology by the Daily Telegraph, A Global Top 50 women to watch in Technology by Femmeonomics and one of WIE’s 2012 50 Global Exceptional Women. Judith is a member of London’s Tech City Advisory Group which has been set up by No. 10 Downing Street to provide strategic direction for the Government’s work supporting the fast growing technology cluster in East London and is on the Advisory Board of Silicon Valley comes to the UK, is a not-for profit series of industry supported events designed to improve the ecosystem for entrepreneurship in the UK, Europe and beyond. She was an early proponent of online social networking as a co-founder of The company, formed in 1999, was backed by prominent European and US investors and won several awards including a BBC award for best online design, an online BAFTA nomination. Moonfruit was acquired by Yell in 2012.
Editor-at-large, The Creators Project
Julia Kaganskiy is a writer and editor, community organizer, curator and producer who specializes in the creative intersection of art and technology. Specialties: arts and technology, culture and entertainment journalism, content development, digital strategy, digital learning, event production, art production, curation.
Founder, The Presentation School
Martha Denton is the Founder of The Presentation School, where she helps her clients build capabilities throughout the various stages of creating presentations, specifically: audience analysis, content strategy, structuring, script writing, visual creation and presentation delivery. Her clients run the gamut from individual entrepreneurs to Fortune 500 companies. She was previously with McKinsey & Company. In addition to her work with client, Martha has worked a few speakers series including: IgniteNYC, Ideas Economy by The Economist, TEDxHarlem and the Reboot Workshops. Driven by a passion for helping people understand each other’s big idea, she gets most excited when she gets to help create new presentation formats.
Founder, MKG
Mr. Maneesh K. Goyal is the Founder and President of MKG, a marketing agency. Mr. Goyal created MKGives, a program where the agency and its employees are required to provide financial and volunteer support to nonprofits of their choosing.
Founder, The Code Liberation
Artist, designer, and developer Phoenix Perry is devoted to breaking the code that keeps women and girls from getting into gaming. With a pioneering Brooklyn gallery fusing the digital and traditional arts, an upcoming game for PlayStation Mobile, and a new non-profit that funds programs and classes to encourage female involvement in the computer sciences, Perry is defining what it means to be a creative technologist in the digital age.
Entrepreneur and Investor, Quotidian Ventures
Rick Webb currently serves as a consultant to Tumblr on Marketing and Revenue, a mentor to Tech Stars NY, and as a venture partner at Quotidian Ventures. Finally, Rick is the founder and CEO of Secret Clubhouse, a tech coworking space in Williamsburg, NY. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He served as its COO for the first ten years of the companys existence. Webb left in 2011 to pursue angel investing in, and writing on, technology and advertising. He is an angel investor in Foursquare, Branch, Circa, Percolate, Docracy and others, along with two TechStars graduates, Nestio and Timehop. He is an advisor to several other tech startups and marketing services companies, including Sherpaa, Hard Candy Shell, and Small Girls Big Business PR. Webb is the writer of a tech column for the NY Observer and Betabeat and an avid blogger on technology, advertising, economics, politics and the government. He graduated from Boston University with a degree in International Economics in 1992. He serves a board member of the VCU Brandcenter, one of the most renowned advertising graduate schools, and was named as Creativity Magazine’s 50 most creative people in marketing (2008). He was born and raised in Fairbanks, Alaska.
CEO & Founder, Luminary Labs
Sara Holoubek is the CEO and founder of Luminary Labs, a consultancy focused on operationalizing innovation. Her firm has helped numerous companies achieve relevancy and business outcome by applying new and agile approaches to people, process, and technology. An active adviser and investor, Sara currently serves on the Pioneer Advisory Group for the Robert Wood Johnson Pioneer Fund and is a formal adviser to private sector companies WMI, Clickable (acquired by Syncapse,) Hoseanna, and Achievemint, and the non profit Step Up Women’s Network.Sara speaks frequently on the subjects of new technology and innovation, and has been widely quoted in publications such as The Washington Post,, Fortune, Forbes, and Adweek. Previously, she served as iCrossing’s Chief Strategy Officer, as well as the President of the Search Engine Marketing Professionals Organization (SEMPO). Sara also brings an international perspective to her work, having lived and worked in Latin America and Europe, and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France.
CEO & Founder, Yoxi
Often perceived as a visionary and charismatic thinker, Sharon sees herself simply as a compulsive problem-solver. Her multi-dimensional professional life encompasses being a media executive, brand strategist, innovation consultant, social entrepreneur, impact investor, and philanthropist.

Trained as a designer and architect, Sharon applies an urban planning philosophy to everything she does. She is the Founder and CEO of Yoxi, a boutique social innovation talent investment company. Combining capital investment, innovation strategy, business development, media creation, leadership coaching, and talent management, Yoxi develops Social Innovation Rockstars to tackle 21st century global challenges. Before founding Yoxi, Sharon had a brilliant career in media and design. She was the Chief Creative Officer of 19 Entertainment, the company behind popular TV shows American Idol and So You Think You Can Dance. Prior to her tenure at 19, she worked as a brand strategist and creative director, and was one of the most sought-after innovation leaders in the design and digital marketing industry.

In addition to her day job at Yoxi, Sharon is a Partner at THNK, The Amsterdam School of Creative Leadership, serves on the Board of Trustees of New York University, and is a board member of a number of non-profit organizations, technology startups, and social ventures.
Principal, RRE Ventures
Steve Schlafman is a Principal at Lerer Ventures. Steve was previously VP of Business Development at Stickybits Inc. / and Director of Venture Investments at The Kraft Group, a diversified holding company focused on sports & entertainment, paper & packaging, real estate development, and private equity. Prior to The Kraft Group, Steve worked at Massive Inc. and Microsoft in a variety of Business Development, Strategy and Corporate Finance roles. Steve graduated with highest honors from Northeastern University and you can follow him on Twitter at
Steven Rosenbaum is an Author, Entrepreneur, and CEO. He is the first-ever “Entrepreneur At Large” for New York City’s Economic Development Corporation. His book, Curation Nation, gives consumers and brand managers struggling with information overflow a set of examples and tools that can turn the data deluge into a useful new solution set. And his digital video startup,, is rapidly becoming the largest video content curation platform on the web – powering more than 90,000 sites today. These initiatives, along with his ten years of work with the National September 11th Memorial project, have made him one of the most sought after speakers in the new digital content arena.
Consultant, former SVP, Fenton
Susan McPherson is a serial connector, passionate cause marketer, writer and corporate responsibility expert. As SVP/Director of global marketing at Fenton Communications, she focuses on creating visibility for the firm running its CSR practice. She’s a regular writer and contributor for the Harvard Business Review, Triple Pundit and Forbes and has 20+ years experience in marketing, public relations, sustainability communications. Prior to joining Fenton, McPherson was vice president, CSR services at PR Newswire.McPherson serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict and post-conflict start businesses and Earth 2 Hub, a London-based innovative media platform for science and technology. She also is a member of Echoing Green’s Social Investment Council and Social Media Week’s New York Advisory Council. Additionally, she serves as an adviser to the non-profits: Girls Who Code, Plant A Fish, She’s The First, The Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador.
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