Author Archive
BuzzFeed & Entrinsic Create the Ultimate SMW Videos
One of our FAVORITE things about Social Media Week is all of the incredible content created around it. Memes, GIFs, photos — you name it. This year, both BuzzFeed and Entrinsic’s Eli Singer, went above and beyond by creating these hilarious videos. BuzzFeed: The DOs and DONTs of Social Media Entrinsic: Nobody Wants To Be…
It felt a little like Christmas morning when we found out that Warby Parker and Google+ were teaming up for a one-of-a-kind installation at our new Global HQ. This year’s theme is all about collaboration, so it’s a thrill to see incredible brands like these two doing just that. Stop by the kiosk and check…
Today, Ford unveiled its new 2014 Ford Fiesta campaign at SMW NYC! It is the first innovative ad campaign created entirely by consumers. The campaign, Fiesta Movement: A Social Remix, will choose 100 social influencers, or “agents,” and give them cars for a year! In exchange, the agents will compete in exciting challenges across major…
In the last few days we’ve added a number of incredible events, and we want to make sure you don’t miss them! Take a look at the schedule below and snag a seat while you still can: JWT: Thursday, 9:30 to 11:00am: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native…
Photo: Jesse, right, with panelists at his SoundCtrl panel in 2012. Advisor Jesse Kirshbaum is the CEO of Agency & Co-Founder of SoundCtrl. One of SMW’s earliest supporters, and a man on the frontline of both the music business and social media, we are thrilled he continues to provide us with his thoughtleadership: 1. What is…
5 Minutes With Sara Holoubek
Sara Holoubek is the CEO and founder of Luminary Labs, a consultancy focused on operationalizing innovation. We are pleased to have her as a member of this year’s Advisory Board and to hear her thoughts on this year’s SMW! 1. What is your or your organization’s greatest success with social media to date? In late…
5 Minutes with Ogilvy’s John Bell
As you’ve probably heard by now, advertising vanguard Ogilvy & Mather has joined us again this year as an NYC Supporting Sponsor. Last year, they announced Social@Ogilvy at our event, and we hear they have a few more tricks up their sleeve this year too. Social@Ogilvy’s Global Managing Director, John Bell, sat down with us…
MKG creates experiential programs that connect trendsetting consumers, influencers and the media to brands. They exist to engage, entertain and brighten people’s lives through the experiences they create. So, obviously, it was a no-brainer when we chose them as our partner in crime for the production of this year’s Ideas Connected at Global HQ. While we’ve…
JWT is the world’s best-known marketing communications brand, and a true global network with 200-plus offices in over 90 countries. This, year JWT returns to Social Media Week New York as host to our Advertising & Marketing content hub. We sat down with CEO of JWT North America, David Eastman, to chat about their role…
5 Minutes With Deanna Zandt
Deanna Zandt is a media technologist, the author of Share This! How You Will Change the World with Social Networking, the creator of a killer TEDxBerlin talk and an all-around bad ass. Chatting with her is always fun and informative — plus, we got hearing Samuel L. Jackson singing Taylor Swift out of it… She’s emceeing…
5 Minutes With Paul Kontonis
Day after day we’re blow away, not just by the insights of our Advisory Board Members, but the hilarious social media campaigns they bring to our attention. Advisor and Magnet Media GM, Outrigger Media Lead Advisor and the Chairman of Board of Directors at International Academy of Web Television, Paul Kontonis, didn’t disappoint: 1. What…
5 Minutes With Eventbrite
Eventbrite is an online service that people everywhere use to create, share, and join events. Whether a photography class with a local artist, or a sold-out concert in a city stadium, Eventbrite makes it happen. This year, Eventbrite joins SMW NYC as our Premium Pass Sponsor, so we sat down with Eventbrite’s Sara Altier to…
With hundreds of events (over 200!!!), we aim to highlight the ones that catch our eye and share them with you. Here are a dozen that grabbed our attention this week, each from industry leaders — several of which were just named Fast Company’s most innovative companies of 2013 — aiming to bring you the…
Advisory Board Member, Colin Nagy, is the Executive Director of earned and social mediaThe Barbarian Group. We asked him about the future of social, his interest in SMW and a few other questions. Here’s what he had to say: 1. What is your or your organization’s greatest success with social media to date? We’ve done…
Social Media Week Advisor Steve Schlafman is a Principal at Lerer Ventures. He sat down with us to talk Vine, Louis CK and a love for SMW Founder Toby Daniels. 1. What is your or your organization’s greatest success with social media to date? We converted our static and boring homepage found at LererVentures.com into…
Ogilvy Returns to SMW NYC, Hosts Master Class and Events
Photo courtesy of Social@Ogilvy We are thrilled to have advertising behemoth Ogilvy & Mather join us again this year as an NYC Supporting Sponsor. Their thought leadership in social media can best be demonstrated through Social@Ogilvy, which they announced at SMW NYC last year. A cross-discipline team of social experts focusing on social business solutions, listening…
Advisory Board Member Jared Hendler, EVP, Global Director Digital & Creative at MWW Group took a few minutes to chat about Social Media Week New York City: 1. What is your or your organization’s greatest success with social media to date? Nikon. We have been able to execute some incredibly successful programs throughout the years…
Sharon Chang, Founder of Yoxi and Advisor to SMW NYC, shares her thoughts on the maker movement, upcoming SMW events and the most successful employments of social media. See her #SMWNYC favorite events here, and learn more about this powerhouse below: 1. What is your or your organization’s greatest success with social media to date?…
Advisory Board Member and cofounder and CEO of Sawhorse Media, Greg Galant, talks Seinfeld, SMW parties and the necessary nature of GIFs: 1. What is your or your organization’s greatest success with social media to date? Our organization is our organization’s greatest success with social media – Muck Rack and the Shorty Awards were built completely…
5 Minutes With Ford’s Scott Monty
This is Social Media Week’s first year partnering with Ford. This SMW NYC, Ford will be making a very special announcement to help kick off the week. You’ll want to be there! Then make sure you swing by our Global HQ to see what we’re doing together. Why? Well, in addition to their success in…
