Author Archive
Growing up, Justin Custer’s family moved often, introducing him to many different cultures at an early age. In high school, he learned a second language and began to realize the benefits of understanding different perspectives. At university, Justin studied engineering and interned with French and German companies. His professional experiences fostered his interest in an…
On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…
Mike Hemingway has been in communications and advertising for over 30 years. In the 1980s, he worked at two of London’s most famous Advertising Agencies: Collett Dickenson Pearce (CDP) and Boase Massimi Pollit (BMP). His award winning accounts included: Fosters, Wrangler, Cinzano, Barclay’s Bank, Martell Brandy and Hamlet. In 1990, Mike joined Grey Advertising in…
Liel Leibovitz is a visiting assistant professor at NYU Steinhardt, primarily focusing on video game and interactive media research and theory. His studies in the ontology of electronic game play, ranges from representations of death and violence in video games to human-machine interaction, gaming and the construction of player subjectivity. A founding member of the NYU Faculty…
There has been no better time for independent creative studios to disrupt the branding, advertising and marketing industry long dominated by large Mad Men type agencies. Thanks to new technology like social media and modern attitudes, the current generation of smaller boutique firms are proving themselves worthy of attention from big name clients. For those…
Melissa Llarena has been coaching entry-level, mid-level and seasoned professionals for more than 10 years. In 2012, she decided to officially incorporate Career Outcomes Matter LLC (i.e., the firm), which is headquartered in Astoria, NY, and certified as a Minority Business Enterprise by the New York & New Jersey Minority Supplier Development Council, Inc. Her…
What began over 40 years ago as a comic book convention has flourished into a pop culture bonanza full of devoted fans and big-name celebrities, including Kristen Stewart, Mila Kunis, Tim Burton, Will Ferrell, Robert Downey Jr. and Arnold Schwarzenegger. Comic-Con 2012 spanned four days in San Diego and was spread across 18 rooms that…
Nancy Slotnick has been featured on Oprah, the Today Show and numerous others as a relationship expert. She has a B.A. from Harvard in Psychological Anthropology, and she is a renowned Life Coach, specializing in dating, love and marriage issues. In the late 90′s, Nancy founded the original dating-cafe, Drip, on the Upper West Side…
This month, General Motors (GM) decided to stop spending ten million dollars a year on Facebook advertising. In a time when many are suffering Facebook fatigue, it’s easy to point the finger at the social networking platform. Surely, as a company which employes 202,000 people, conducts business in approximately 157 countries, and has a 100+ year history,…
I love social media and I’ve been tracking the growth of Web 2.0 since its inception. My independent study in graduate school focused on blogging when many people still considered it a wasteland of angsty teenagers, geeky technophiles and middle-aged women posting updates about their cat(s). Although, companies have slowly– and reluctantly– embraced social media…
If everyone jumped off a bridge, would you? Maybe not. If all your friends joined Facebook, would you? Maybe not. But, if all the companies you wanted to work for are using LinkedIn to recruit, would you complete a profile? Probably. Thus, began my 36-hour marathon of finally rounding out the LinkedIn profile I abandoned…
I first encountered Heather Backman while tweeting about my personal experience with the Howe Library. Heather is the Programming, Public Relations and Outreach Coordinator for Howe Library in Hanover, NH. She was hired by Howe in October 2010 and part of her job entails handling the library’s publicity and social media outreach activities. Prior to…
I first encountered Heather Backman while tweeting about my personal experience with the Howe Library. Heather is the Programming, Public Relations and Outreach Coordinator for Howe Library in Hanover, NH. She was hired by Howe in October 2010 and part of her job entails handling the library’s publicity and social media outreach activities. Prior to…
Twitter Tips to help you make the most of your time. Yes, there are actually strategies for maximizing your 140 character missives. My advice won’t apply to every case, but I hope it will serve as a good guide for helping you craft a personalized approach for your needs. The suggestions below are primarily geared towards…
Luciano Quarta is one of the biggest experts of administrative law in Italy. On 9 January 2012, he was featured in the Italian newspaper, Italia Oggi, as the week’s “Avvocati Oggi” (Lawyers Today). Luciano focuses on governmental topics like public contracts, public network utilities, town and country planning law and especially energy law. He works with…
Who Moderated by Peter Himler – President — Publicity Club of New York With Panelists: Anthony De Rosa — Social Media Editor, Thomson Reuters Craig Kanalley — Social Media Editor, NBC News Elizabeth Heron — Social Media Editor, The New York Times Jake Porway — Data Scientist, The New York Times Mat Yurow — Social…
Stephen Duncombe is an Associate Professor at the Gallatin School and the Department of Media, Culture and Communications of New York University where he teaches the history and politics of media. He is the author of Dream: Re-Imagining Progressive Politics in an Age of Fantasy and Notes From Underground: Zines and the Politics of Underground…
Stephen Bates is the Director of Business Strategy for Oracle Public Sector, one of the largest technology companies in the world. In this role, he drives program capture to enlarge Oracle’s hardware and software footprint within DoD, Federal Civilian agencies, Canada, and both state and local. Q. What is the general consensus among public companies…
Amanda McCormick has been published in the Village Voice, the New York Observer, Heeb magazine, and the Bellevue Literary Review. She honed her writing and online media skills working for big brands like Miramax, Bertelsmann and Lifetime Television, but she is driven by a passion for grass-roots initiatives, entrepreneurs and those working on behalf of the public good (she teaches nonprofits how…
Andy Affleck is an alum of Dartmouth College. He is leading the development of an iOS/Android application for a startup called Ozmott and is also the author of Take Control of Podcasting on the Mac. He’s written numerous articles for TidBITS and is the proud father of an 11 year old. Your son attended the Waldorf School where…
