Author Archive
This post is contributed by Social Media Week Advisory Board Member Susan McPherson. Looking back, I’m feeling a very different emotion than I was at the start of Social Media Week last Monday. Five panels… what was I thinking? Yes, I was only “formally” participating in three of them, and yes, there was an…
Guest post by Jacob Braude, VP of Planning at Saatchi & Saatchi Wellness Wellness has an enemy, and despite what you may have been told, it’s not Voldemort – it’s you. And me. It’s all of us. When it comes to wellness, we are often our own greatest adversaries. But don’t get down on yourself,…
Christian Borges is the VP of Marketing at Mr. Youth, the agency known for its innovation, fresh thinking, and awesome atmosphere. He’s spent a good chunk of his career immersed in the world of communications and experiential marketing, creating cutting-edge strategies that engage consumes both online and in the physical world. His resume boasts names…
Esteemed SMW NYC Advisory Board member Peter Himler has served as Senior Media Strategist for several of the world’s top PR firms (think Edelman, Burson-Marsteller, Hill + Knowlton, and Cohn & Wolfe) before forming his own Flatiron Communications, LLC. Peter is a master of teaching communications professionals techniques and trends that will serve them best. Not only…
With over 500 speakers, almost 300 events, over 120 event partners, and more than 60 locations (including our Content Hubs), SMW12 is promising to be nothing short of spectacular. Our Advisory Board has shown enthusiam and guidance throughout the planning process, sharing their time, ideas, and tweets to create the best Social Media Week yet. Drawing upon…
Is Social Media The New Mothers’ Group? Guest post by Meg Akabas I recently ventured into the world of Twitter with the encouragement of friends, colleagues, and my kids who convinced me it was an important medium to help link me to people who might benefit from my new iphone app ParentSmart. I was told…
Adam Mirabella is Nokia’s Global Director of Digital Marketing. He manages Social Network Marketing, Digital Marketing, and key relationships with powerhouses such as Facebook, Twitter, Google and Foursquare. His mission? Leveraging Nokia’s digital marketing worldwide to deliver a crisp, relevant message for the people Nokia serves. Nokia‘s focus? Helping people connect. Whether through devices, services,…
Susan McPherson is Senior Vice President at Fenton, the nation’s leading public interest communications firm. Her focus? Corporate Social Responsibility (CSR). Prior to joining the Fenton team, Susan was Vice President of CSR services at PR Newswire. She helped companies communicate their CSR activities, sparked new business relationships, and managed partnerships with companies such as TechWeb,…
Social Media Week’s submission deadline is approaching fast, and once holiday festivities have ceased, February will be lurking around the corner. With so many tasks at hand and extra obligations piled upon typical routines, it can be difficult to set aside time to “get creative” and develop something awe-inspiring. Take the pressure off and choose…
With almost two decades of digital media experience, Paul has become a force to be reckoned with throughout the online video industry. Under his watchful eye, over twenty-five original web series (including successful online branded entertainment for Warner Bros, Armor All, Experian, Holiday Inn Express, Phillips Van Heusen, IZOD IndyCar and Samsung) have been produced….
Tag. A coloring contest. Dodgeball. Class rankings. What begins in grade school as a simple mission to earn more points than the opposing team or be the last one standing will eventually permeate your world (whether you want it to or not). Competition. It’s a word that fuels action. Competition for dollars, for time, for…
Ever wanted to know what goes on during our Advisory Board meetings? We’ll tell you. This past Monday, we dove into the challenges of defining unconferences with the help of Matt and Mark from We Make Cool Sh.it. We’re always looking for new ways to encourage event partners to push beyond typical panel formats and…
David Berkowitz (@dberkowitz) is Vice President of Emerging Media for 360i, the digital marketing agency labeled one of the Best Places to Work by Advertising Age (2011) and Fast Company’s Top 10 Most Innovative Advertising Companies. David is partially responsible for these accolades. His weekly breakfast brainstorms, fondly referred to as “Bagels with Berky,” provide…
Meet Ashley. Ashley is the New Business and Client Relationship Manager in Clear‘s New York office. She devotes her energy to expanding Clear’s U.S. business through compelling, strategic projects and attentive client relationships. No stranger to to creativity and innovation, Ashley worked in Business Development at IDEO before joining her current team. While at IDEO,…
