Author Archive
All Earned Media is Not Created Equal
This week we’re hearing a lot about earned media, ROI, storytelling and brand ambassadors. But is all earned media the same? Our partners House Party say no. It’s a bold statement and they can back it up. Friday, they’ll be covering in more detail (and we recommend you check it out here). But to prepare,…
Thursday: Newly Added & Open Events
Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out: New at our Global HQ 9:30: Master Class:…
It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for! 9:30 at Bloomberg: Innovate or Die: Are You About To Have A…
5 Minutes With IAB’s Jeff Fryer
SMW NYC has some incredible partners- from our event partners to hub hosts to our growing media partners. This year, we are honored to be joining up with IAB for SMW NYC. Not only is IAB the leading body in the Interactive Marketing space, but also, they love collaboration. It’s a perfect pairing! Let’s extend…
What Is Social Customer Service Anyway?
This is a guest post by Josh March, CEO of Conversocial. Social media may seem like such a fully-ingrained part of our lives, but in reality we’re only hitting adolescence. Conversocial has worked with businesses since their first steps into social media engagement. At the time, this seemed revolutionary to most marketing departments – that…
This year, we’re excited to have DMW Music is an official event partner for SMW NYC. What does that mean? DMW Music is 2 day event with 500+ of the most influential music and digital media leaders gathering to socialize, share ideas, do deals and learn about new technologies and services. This two-day event features…
5 Minutes With Huffington Post’s Roy Sekoff
Yesterday, we helped get things moving towards SMW NYC with our partners, HuffPost Live. Covering how safeguarding free expression and an Open Internet is still a critical issue, they hosted a dynamic exchange on the current issues facing both our country and the global community, with leading thinkers, including: Jillian York of the Electronic Frontier…
Google+ Hangouts at SMW NYC: Live Tonight And More!
We’ve got some big news, and we want you to join us. Grab your laptop, and get ready for SMW NYC interaction on a new level… SMW13 is partnering up with HuffPost Live Today, at 5pm EST, our media partner HuffPost Live covers how safeguarding free expression and an Open Internet is still a critical…
Nokia x SMWNYC: See Them In Action
Being their third year powering SMW, our friends at Nokia have really come to SMW NYC with some amazing ideas around engaging our audience. Nokia is no stranger to our SMW NYC community- and we love having them here! In addition to powering our mobile app, SMW Live and SMW RealTime so you can truly…
Purchase a HQ Pass to Ideas Connected during Social Media Week and receive a one week trial to Plated.com Recently profiled in the New York Times, Plated is disrupting the way we eat. They deliver all of the ingredients their customers need to cook fantastic top chef-designed recipes — plus beautiful how-to instructions. They are…
Calling Early Adopters: Trial a Nokia Lumia 920
How would you like to get your hands on a Nokia Lumia 920 for the duration of your time at this year’s Social Media Week in New York? Well, Nokia@Work currently have 20 Lumia trial devices they want to loan to the hard working people who are making their way from all over the USA…
Hub Spotlight: 5 Minutes With 92Y’s Asha Curran
Each year, we partner with iconic institutions to bring you dedicated content for SMW NYC. 92Y is the city’s premiere nonprofit cultural and community center, and they’ve been all about social good since 1874! 92Y will be serving as our Society & Social Impact Hub, and we couldn’t think of a better home for those…
Going Social: Meet Nokia’s Brad Spikes
Nokia is back and in full force! We’ve been working with Nokia’s Brad Spikes, coordinating some amazing things for SMW13. From photo labs at Ideas Connected at Global HQ to #SmarterEverday events to help enhance how you work, we can’t wait to show off all that we’ve been planning together! Now, meet the man helping…
More Than a Game: The Impact of Education
What if games replaced books? What if higher education was replaced overall? We know education is important for personal development, but how much do we realize the impact of education on the creation of a just and more civilized society. These questions are becoming of increasing importance. The near future could bring us just that….
The Internet has always been an instrument of the people, designed to be open and free from the bottom up, not the top down. Ross LaJeunesse may not be a name you quickly recognize, but it should be. Ross is not only the Global Head of Free Expression and International Relations at Google, but he’s…
With the pace of today’s always-connected business world, being both productive and efficient is key to staying on top. The way business people structure their offices, their teams, and of course, their time is hugely important. To assist here, SMW Global Headline Sponsor Nokia launched their Nokia@Work initiative, helping businesses of all sizes to get ahead through…
Share Your Sandy Experience: Transmedia Project
By now every New Yorker has a story about Sandy. Some of us faired well but were astonished to see the waters covering the beloved East Village. Some of us were devastated by the destruction. In the end, we all stood together — as New Yorkers. And we continue to stand together. During Social Media…
Last January, the digital world rallied together. Wikipedia, Reddit, and 7,000 other websites joined together for a national awareness service blackout. More than 7 million signatures in opposition of SOPA/PIPA. While the legislation died last year, the battle for an open Internet is far from over. Few have been more active in defending the Internet…
The People’s House: Beth Noveck & Susan Crawford
We’re just three weeks away from SMW NYC! And as we get closer, we want to introduce you to the major topics we’ll be tackling throughout SMW — starting with our Global HQ. As you may know, we’ll be examining Architects, Inventors and Collaborators, as they relate to emerging technology and new media. On Tuesday,…
When I was asked to share my top SMW NYC events, I must admit I got a bit excited. Coming from the non-profit background, I love the tools that SMW NYC provides to organizations seeking to create change and the discussions that evolve around making a positive impact. It’s interlaced in so much that we…
