Business & Commerce

Public v. Private

I love social media and I’ve been tracking the growth of Web 2.0 since its inception. My independent study in graduate school focused on blogging when many people still considered it a wasteland of angsty teenagers, geeky technophiles and middle-aged women posting updates about their cat(s). Although, companies have slowly– and reluctantly– embraced social media…

Opinion

Maximizing Your LinkedIn Presence

If everyone jumped off a bridge, would you? Maybe not. If all your friends joined Facebook, would you? Maybe not. But, if all the companies you wanted to work for are using LinkedIn to recruit, would you complete a profile? Probably. Thus, began my 36-hour marathon of finally rounding out the LinkedIn profile I abandoned…

Opinion

Social Networks and Your Rights (Infographic)

The world keeps a-changin’. With colleges and employers walking an interesting line of requesting Facebook passwords and account information from candidates, what are our social rights? Well, this handy infographic may help you navigate this new area and protect your rights along the way. Via: Online Background Check Resource

Interview

The Role of Social Media for Libraries, Part II

I first encountered Heather Backman while tweeting about my personal experience with the Howe Library. Heather is the Programming, Public Relations and Outreach Coordinator for Howe Library in Hanover, NH. She was hired by Howe in October 2010 and part of her job entails handling the library’s publicity and social media outreach activities. Prior to…

Interview

The Role of Social Media for Libraries, Part I

I first encountered Heather Backman while tweeting about my personal experience with the Howe Library. Heather is the Programming, Public Relations and Outreach Coordinator for Howe Library in Hanover, NH. She was hired by Howe in October 2010 and part of her job entails handling the library’s publicity and social media outreach activities. Prior to…

Business & Commerce

Twelve Twitter Tips

Twitter Tips to help you make the most of your time. Yes, there are actually strategies for maximizing your 140 character missives. My advice won’t apply to every case, but I hope it will serve as a good guide for helping you craft a personalized approach for your needs. The suggestions below are primarily geared towards…

Coverage

A Student’s Perspective: The Future of Social Technology

Mehrunnisa Wani is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Future of Social Technology.   Every day there are emerging social platforms, startups, which marketers are adapting to and focusing their…

Coverage

A Student’s Perspective: Rappathon- Hacking for Change: A New Way of Collaboration

Mehrunnisa Wani is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Rappathon- Hacking for Change: A New Way of Collaboration.   “What’s the best thing you’ve created? I don’t know. Come around…

Coverage

A Student’s Perspective: The Guardian Interviews Alec Ross

Mehrunnisa Wani is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from The Guardian Interviews Alec Ross. “What does the Internet have to with foreign policy and diplomacy? In this day and age,…

Interview

Interview with Luciano Quarta, Administrative Law Expert in Italy

Luciano Quarta is one of the biggest experts of administrative law in Italy. On 9 January 2012, he was featured in the Italian newspaper, Italia Oggi, as the week’s “Avvocati Oggi” (Lawyers Today). Luciano focuses on governmental topics like public contracts, public network utilities, town and country planning law and especially energy law. He works with…

News

Social Media and the Presidential Campaigns

As the primaries heat up, the importance of social and digital campaigns is becoming more evident. It’s crucial to fundraising and educating- and influencing- voters. Something that Team Obama discussed this past February. HowToMBA.com is taking a look at what the candidates are doing. They’ve pulled together an infographic that examines both the general influence…

Coverage

Friday Finale… Finally For Me

This is a guest post by Anna Choi.   While the end was near for dedicated attendees of Social Media Week New York City, Friday was just the beginning of my experience. There was no time to waste and after debating over the serious line up of various events, I was ready for my first…

Coverage

A Student’s Perspective: Investors in the Hot Seat Helps Entrepreneurs Help the Health Sector

Stephanie Vatz is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Investors in the Hot Seat. You can follow Stephanie on Twitter at @stephvatz.   The Saatchi and Saatchi Health and Wellness Hub…

Coverage

A Student’s Perspective: The Sanofi Open Innovation Challenge Discusses its Own Challenges (and Advantages) to Putting Together An Event of Its Magnitude

Stephanie Vatz is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from How We Did It: The Sanofi Open Innovation Challenge. You can follow Stephanie on Twitter at @stephvatz. Last year, French pharmaceutical…

Inspiration

Leveraging the Power of Digital and Social Media to Elevate Voices

This is a guest post by our event partner, The Brooklyn Bureau. Mark Anthony Thomas is the Director of City Limits; a New York City based non-profit investigative journalism organization. The Brooklyn Bureau Launch is an official Social Media Week event.   Social media has changed the way we communicate with each other, and we’ve…

Reviews

Top 12 Social Media Apps for Travel

This is a guest post by offMetro.com. offMetro.com is a new travel site that features car-free getaways near New York City and San Francisco.    We’ve shrunk the world to fit within a two-inch wide screen, and it seems that these days there isn’t anything a mobile app can’t allow us to do through our mighty little lightsabers, be it Facetime…

Coverage

A Student’s Perspective: Frank Moss of the MIT Media Lab Makes Health Innovation A Collaborative Effort

Stephanie Vatz is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon. You can follow Stephanie on Twitter at @stephvatz. As head…

Coverage

A Student’s Perspective: Monday’s Health and Wellness Keynote Speakers Carol McCall and Michael Graves

Stephanie Vatz is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Carol McCall on Big Data & The Eye of the Beholder and Michael Graves on People First: Redesigning the Hospital Room….

Partner

Beauty’s In The Eye Of The Blogger

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here.  Our relationship with the concept of beauty is a complex one – one moment you feel like the most gorgeous person in the…

Partner

The Power of Social Media in Education: #Latism

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Vivian Nunez, please click here.  Education and technology should not be viewed as two distinct entities, especially in today’s world. There are many ways that the younger demographic,…

Partner

It’ll Be Cool to Text + Tweet in Class Soon

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here. You can watch the original SMW12 presentation on livestream.  Teens are craving new ways of learning. With the average student sending 50 texts…

Coverage

Engaging in Conversation: The New Ghostwriter Panel

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Vivian Nunez, please click here.  The New Ghostwriter Panel included Aliza Licht, Terry Li, Sam Graham- Felsen, and was moderated by Todd Wasserman; to say it was incredible is an understatement….

Coverage

Girls Like Rachel Lloyd Can Turn Trauma Into Activism

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here.  You wouldn’t think that Rachel Lloyd had been through any hardships just by looking at her. Decked out in an animal print cardigan…

Coverage

Coverage of SMW12: Socializing the News

Who Moderated by Peter Himler – President — Publicity Club of New York With Panelists: Anthony De Rosa — Social Media Editor, Thomson Reuters Craig Kanalley — Social Media Editor, NBC News Elizabeth Heron — Social Media Editor, The New York Times Jake Porway — Data Scientist, The New York Times Mat Yurow — Social…

Coverage

A Student’s Perspective: Jonah Peretti, BuzzFeed CEO, discusses the state and future of our social world

Donovan X. Ramsey is a student at Columbia’s School of Journalism and one of ten students providing on the ground coverage of SMWNYC. Jonah Peretti, Founder and CEO of BuzzFeed, took to the stage at Social Media Week NYC recently to discuss online trends and the future of content sharing. With Facebook going public and…

Coverage

My Day as a Social Media Week Speaker

This is a guest post by SMW veteran Joyce Sullivan. This is my 2nd year as a Social Media Week NYC speaker and attendee. After getting my feet wet last year curating and moderating a panel on the emerging world of social media for financial services, I thought I’d dive in again talking about Social Media…

Coverage

A Student’s Perspective: Social Media Week Ends with a Tribute to A Great Journalist

Hoda Emam is a student at Columbia’s School of Journalism, and one of ten students providing on the ground coverage of SMWNYC. This is her account, both written and photographic, of “Challenging Conventional Wisdom of Social Media: Socmedia Editors Share Their Latest Ideas.” In the same room that Anthony Shadid’s work was twice decided as…

Partner

You Don’t Have to Be a Sinner to Be Social Media Savvy

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here. You can watch the SMW NYC event on livestream here.  Being a social butterfly takes a lot of energy; along with constantly juggling…

Coverage

A Student’s Perspective: What the hell is transmedia?

Donovan X. Ramsey is a student at Columbia’s School of Journalism and one of ten students providing on the ground coverage of SMWNYC. What the hell is transmedia? It was certainly the question on my mind. Having been trained as a print journalist, I considered it a feather in my cap to have digital media…

Opinion

College Students at SMW…or Not

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Vivian Nunez, please click here.  Taking on Social Media Week NYC for the first time was everything I expected and much more. Nonetheless, I could not help but…

Coverage

The New Face of Social Good: How To Make Your Own Social Media Magic!

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Opal Vadham, please click here.  What do you get when you put a Managing Editor, A Director of Global Marketing, 3 Founders, and A supermodel in one panel?…

Coverage

SMW 2012 – A look back from an over-enthusiastic participant

This post is contributed by Social Media Week Advisory Board Member Susan McPherson.    Looking back, I’m feeling a very different emotion than I was at the start of Social Media Week last Monday. Five panels… what was I thinking?  Yes, I was only “formally” participating in three of them, and yes, there was an…

Coverage

Sports, Gaming, and Social Media

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Vivian Nunez, please click here.    Watching any kind of sports game has always been considered a very social experience, but in the last few years that social…

Coverage

My Social Media Week: Food for the Mind, Body & Soul

I can’t recap my first day of Social Media Week NYC without mentioning the night that preceded it. Speakers at 9am always seem more colorful when they’re presenting on the heels of a crazy party. And Social Media Week’s 2012 Opening Reception – hosted by Nokia and held at the Greenwich Village Country Club –…

Coverage

At the Crossroads of (Higher) Education, Social, and Standards

Conventional thinking dictates that technology—including social media— and education are at odds with each other. Between the amount time student spend of Facebook, and the rise of pay-for-papers sites, many administrators and teachers have permanently blacklisted all of these programs in their schools. However, social media cannot be valued in such a constricted prism. There…

Coverage

Beyond The Like: Microsoft and Bazaar Voice Introduce “People Powered Stories”

During a Social Media Week 2012 panel at JWT on Tuesday, Jennifer Creegan, General Manager, Brand Advertising Business for Microsoft Advertising and Brant Barton Co-founder & Chief Innovation Officer for Bazaar Voice announced an ad platform partnership dubbed “People Powered Stories.” Recent research by Microsoft’s Bing shows that consumers trust sources outside of social networks when making purchasing decisions…

Events

SMWNYC Day 4: Transmedia, Deadly Sins, Tangible Action

Penultimate Day 4 of Social Media Week NYC 2012 was an amalgamation of transmedia storytelling, social media anti-best practices, and social good discussions, all centered around the integral importance of collaboration. Here are some of the day’s highlights: Collaborative Storytelling: Transmedia and Social Media: A panel of creators from Broadcastr, GMD Studios, Lina Srivastava Consulting,…

Coverage

A Student’s Perspective: Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness

Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness, hosted by Microsoft. A highly-anticipated event, with over a…

Coverage

A Student’s Perspective: Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N

Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N, hosted by SocialVibe. “If you are asking for someone to pay attention, you are probably…

Coverage

SMW Day 5 Recap: Connecting, Reimagining, VIP Party

The final day of what was an exhaustingly inspiring Social Media Week NYC 2012 was fittingly characterized by informative, engaging sessions covering the LinkedIn, Tumblr, and – of course – complimentary open bar bases. Here are the finals words from Day 5, capping off a tremendous week of activity: The LinkedIn Difference: How Brands Are…

Coverage

A Student’s Perspective: The Agency of the Future

Janet Upadhye is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from The Agency of the Future. “YouTube will not kill TV,” said Robert Davis, Director of Ogilvy’s Advanced Video Practice. “And actually,…

Coverage, Events

SMWNYC Day 3 Recap: Crowdsourcing, Community, Quizzical

Social Media Week 2012, NYC hump-day edition continued the momentum built up during the week’s first forty-eight hours of events, featuring an exceptional keynote from Behance‘s CEO, as well as two spirited, highly interactive discussions around creating community and social engagement. Here were some of Day 3 highlights: Keynote: Scott Belsky, CEO of Behance, followed…

Coverage

Creating Music for the Social Web

Social Media Week’s Creating Music for the Social Web panel, hosted by SoundCtrl, took place this morning at Hearst Magazines, the Art & Culture Content Hub for this week’s events. Pitchfork Media President Chris Kaskie kicked off the morning with a keynote speech, where he talked about Pitchfork’s role as a kind of music discovery curator….

Events, Partners

Monday Funday: SocialVibe Engagement & Opening Party!

It’s hard to believe it’s almost Friday and the end of #SMW12. Before we bring this year’s festivities to a close, we wanted to post a little throw back to a Monday night and Tuesday morning not too long ago.  We began #SMW12 with two epic SocialVibe collaborations; the first being our #SMW12 opening party…

Events

See You Friday! A Guide to Day 5

The end is near! One more day before SMWNYC closes out- and that means one more day for you to take part! Tomorrow hosts a powerful lineup and we're very excited to for you to be a part. Haven't registered? These events should get you in the SMWNYC mood. 8:30-9:30am at Bloomberg: Keynote: Reid Hoffman,…

Coverage

Avoiding The Pitfalls While Pushing Forward In A Brave New World

As Brand Channel Manager at pure-play social media agency Big Fuel, Ross Sheingold focuses on trying to keep the “social” in social media by creating lifestyle content that consumers actually care about. Aside from the four years spent at Penn State University, Ross has been a New Yorker living in Manhattan for the whole of…

Coverage

SMWNYC Day 2: Best Practices, Real Stories, Ghostwriting

There was much to love (pun intended) about the Valentine’s Day edition (Day 2) of Social Media Week NYC 2012. The events throughout the day brought attendees much of the same excitement that defined Day 1, with an array of diverse offerings to choose from. Here are some highlights from the three in-person sessions I attended:…

Coverage

A Student’s Perspective: Reflecting on the 54th GRAMMY Awards

Nikhita Venugopa is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Reflecting on the 54th GRAMMY Awards. The 54th Annual Grammy Awards, held on Feb. 12, 2012, was massively successful on a…

Coverage

A Student’s Perspective: Chris Kaskie Keynote with SoundCtrl’s Creating Music for the Social Web

Nikhita Venugopa is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Keynote: Chris Kaskie, President of Pitchfork Media followed by SoundCtrl’s Creating Music for the Social Web. Day Three of Social Media…

Partners

The Conscientious Teen’s Guide to Using the Internet for Good

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here.  There’s no doubt about it; the typical American teenager is obsessed with the Internet. According to a 2011 study conducted by the…

Announcements

Microsoft Launches People Powered Stories

This Tuesday, partner Microsoft hosted “Beyond the Like: Using Real People’s Real Stories.” During this engaging and insightful session, Microsoft announced the launch of their social advertising solution, People Powered Stories. Jennifer Creegan, General Manager for Display Advertising Experiences at Microsoft Advertising, shares with us the story behind it. Yesterday at Social Media Week in…

Coverage, Events

SMWNYC Day 1 Recap: Global, Authenticity, Party

Day 1 of Social Media Week NYC 2012 was literally a buzz with engaging keynotes, panels, and networking session, far too many for one person to cover. Therefore, the best SMWNYC attendee strategy, from my experience, is to pick your spots for the in-person show-ups, and cover the rest vis a vie LiveStream feed. Accordingly, I was…

Coverage

A Student’s Perspective: State Your Case: Research vs. Social Analytics

Ashley Mayo is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. Ashley is providing coverage of State Your Case: Research vs. Social Analytics, sponsored by ORC International. “You shouldn’t still be having conversations about social ROI,” said Craig…

Coverage

A Student’s Perspective: 10 x10: Educate Girls, Change the World

Fatima Muneer is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from 10×10: Educate Girls, Change the World held Monday evening at Big Fuel. In a Northern Ethiopian village, 14-year old Melka arrived…

Events

Keeping SMW Healthy: Whole Foods

It’s the small things that sometimes help move something from ordinary into amazing. Someone giving you their seat on the train. Free movies on a flight. Power charging stations at events. Snacks and beverages at Social Media Week. You’ve seen them around. You’ve taken some of the fruit- admit it. So, today we thank Whole…

Events

See You Thursday! A Guide to Day 4

We’re building up steam, so don’t lose energy now! The final two days are packed with some incredible speakers, which are still open for you to register. Not sure what options you have? We’d recommend checking these out. 9-9:30am at Big Fuel: The Guardian Interviews Gabe Zichermann 9-10am at Saatchi & Saatchi Wellness: Keynote: Jay…

Events, News

Keynote Spotlight: Douglas Rushkoff, Author & Media Theorist Program or Be Programmed

Douglas Rushkoff, Author & Media Theorist Program or Be Programmed   This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!       You can hear from Doug on Thursday February 16th from 9-11:30am,…

Events, News

Keynote Spotlight: Dave Gray, Founder of XPLANE

Dave Gray, Founder of XPLANE This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week! You can hear Dave followed by Panel: Social Business by Design, hosted by Nokia, at on Wednesday February 15th from…

Events, News

Keynote Spotlight: Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc.

Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc. This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week! You can hear from Elisa, followed by Panel: The Dawn of Companion TV, on Thursday February…

News

Youth and Social Media

This post is the second in a series by SMWNYC media partner, Differences Magazine. Written by Dr. Jennifer Shewmaker. Learn more about Differences Magazine and see the original post here. This is an exciting time to be a young person interested in media! With the advent of mobile technology devices and the growth of social…

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