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Growing up, Justin Custer’s family moved often, introducing him to many different cultures at an early age. In high school, he learned a second language and began to realize the benefits of understanding different perspectives. At university, Justin studied engineering and interned with French and German companies. His professional experiences fostered his interest in an…
This is a guest post by Yangbo Du. How can social media and social business plus its technology enablers transform education? This weekend at General Assembly New York, educators and the New York tech startup community gathered for 24 hours to design and build mobile and web applications for education. Given the importance of connection…
Last week’s panel, “New York City’s Tech Future“, got everyone thinking about how far New York City has come and how much farther we need to go. There was a lot of discussion about how New York City differs from Silicon Valley. In New York the innovation is at smaller venues and companies, we haven’t quite…
On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…
Local to Global: Social Media in the Markets of New York City
New York City is known for many things: Broadway, art, crowds, music, fashion, tourism, etc. But, the core passion of every New Yorker is our dedication and passion for food. Delicious food. It was of great interest then for Karen Seiger (Author/ Founder of Markets of New York City) to moderate a panel discussion with local, food…
Fundraisers have a lot to learn from the success of #GivingTuesday — make it simple, make it social. At the SMWNYC event — Giving Gangham Style: An Ideathon with the #GivingTuesday Team — a social gooderati crowd gathered eager to learn more about the simple-social potion and commune around this holy day. The #GivingTuesday team…
Social as the Great Equalizer
By now we’ve all heard about the pervasive presence of social media, and we as a society join increasingly more platforms all the time. In the business space, thought-leaders have started to wonder if social media can be the great equalizer between small and large businesses alike. So, those at Social Media Week gathered some…
All Earned Media is Not Created Equal
This week we’re hearing a lot about earned media, ROI, storytelling and brand ambassadors. But is all earned media the same? Our partners House Party say no. It’s a bold statement and they can back it up. Friday, they’ll be covering in more detail (and we recommend you check it out here). But to prepare,…
This is a guest post by Rob McLoughlin, SVP Consumer Insights at Buzzmedia Influence is a fluid social currency connecting those who possess knowledge or topical expertise and those that seek it. At Buzzmedia, we study these dynamics every day to provide insights into the complex relationships between brands, content and millennial consumers. To that end, we…
Ford Remixes Old Fiesta Campaign for 2013 Strategy
Social Media Week has taken New York City by storm, as thought-leaders and innovators discuss industry trends and developments. Kicking off Tuesday morning at the Business and Entrepreneurship Hub at Bloomberg HQ was Global Head of Social Media at Ford, Scott Monty. Scott Monty has been ranked by Forbes as one of the Top 10…
Thursday: Newly Added & Open Events
Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out: New at our Global HQ 9:30: Master Class:…
BuzzFeed & Entrinsic Create the Ultimate SMW Videos
One of our FAVORITE things about Social Media Week is all of the incredible content created around it. Memes, GIFs, photos — you name it. This year, both BuzzFeed and Entrinsic’s Eli Singer, went above and beyond by creating these hilarious videos. BuzzFeed: The DOs and DONTs of Social Media Entrinsic: Nobody Wants To Be…
It felt a little like Christmas morning when we found out that Warby Parker and Google+ were teaming up for a one-of-a-kind installation at our new Global HQ. This year’s theme is all about collaboration, so it’s a thrill to see incredible brands like these two doing just that. Stop by the kiosk and check…
It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for! 9:30 at Bloomberg: Innovate or Die: Are You About To Have A…
Today, Ford unveiled its new 2014 Ford Fiesta campaign at SMW NYC! It is the first innovative ad campaign created entirely by consumers. The campaign, Fiesta Movement: A Social Remix, will choose 100 social influencers, or “agents,” and give them cars for a year! In exchange, the agents will compete in exciting challenges across major…
In the last few days we’ve added a number of incredible events, and we want to make sure you don’t miss them! Take a look at the schedule below and snag a seat while you still can: JWT: Thursday, 9:30 to 11:00am: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native…
Photo: Jesse, right, with panelists at his SoundCtrl panel in 2012. Advisor Jesse Kirshbaum is the CEO of Agency & Co-Founder of SoundCtrl. One of SMW’s earliest supporters, and a man on the frontline of both the music business and social media, we are thrilled he continues to provide us with his thoughtleadership: 1. What is…
5 Minutes With Sara Holoubek
Sara Holoubek is the CEO and founder of Luminary Labs, a consultancy focused on operationalizing innovation. We are pleased to have her as a member of this year’s Advisory Board and to hear her thoughts on this year’s SMW! 1. What is your or your organization’s greatest success with social media to date? In late…
5 Minutes with Ogilvy’s John Bell
As you’ve probably heard by now, advertising vanguard Ogilvy & Mather has joined us again this year as an NYC Supporting Sponsor. Last year, they announced Social@Ogilvy at our event, and we hear they have a few more tricks up their sleeve this year too. Social@Ogilvy’s Global Managing Director, John Bell, sat down with us…
MKG creates experiential programs that connect trendsetting consumers, influencers and the media to brands. They exist to engage, entertain and brighten people’s lives through the experiences they create. So, obviously, it was a no-brainer when we chose them as our partner in crime for the production of this year’s Ideas Connected at Global HQ. While we’ve…
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