With everything going on, there are a handful of activities that are truly not to be missed. So, while we think you should take part in as many events as possible, we think these may help epitomize the SMWNYC experience (in no particular order):

Monday:

1. Keynote: John Bell on the Insidious Plot to Socialize the Enterprise
2. Valerie Buckingham on This is your Brand on Ziplines: Authenticity Through Social Media
3. Introducing NYPL Labs: Making Collections Accessible Through Collaboration
4. Global Keynote: Don Tapscott on Re-Civilization: Empowering Change Through Collaboration

Tuesday:

1. Interview: John Katzman & Jeremy Johnson on The Future of Higher Education: Will Colleges Survive?
2. Keynote: Gabe Zichermann on The Business of Fun: How Gamification Will Change Your Organization
3. Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness
4. Do It for Love AND Money: The SMW Valentine’s Day Guide to Riches

Wednesday:

1. Social TV: Opportunities for Broadcasters & Advertisers
2. Reflecting on the 54th GRAMMY Awards- Digital Partnerships, Social Media & Innovation
3. The Changing Face of Tech: Click Here for Beauty
4. COMMON Pitch NYC
5. HackEDU- How Tech is Disrupting Education in Order to Save It

Thursday:

1. Keynote: Douglas Rushkoff on When Change is Always On
2. Keynote: Rohit Bhargava on the Seductive Myth of Brand Storytelling: Why Some Work and Most Don’t

Friday:

1. In the Twitter Kitchen: A Modern Cookie Bake-off
2. The Guardian Interviews, Hosted on the Nokia Global Stage at Big Fuel: Alec Ross
3. How Socially-Enabled Feedback Loops are Strengthening Your Wellness
4. Sex, Drugs, Rock and Roll: Social’s Steamy Side
5. Left Brain Meets Right Brain- The Blueprints for a Sophisticated Social Marketing Campaign

How to Create Facebook Custom Pages Workshop: Learn how a ‘custom’ Facebook Page can help you stand out.

Making government listen: Using Web 2.0 technology to revolutionize how we communicate with our government: Technology offers a powerful opportunity for empowerment and tech makes government more transparent and accountable.

The Agency of the Future: Hosted by our Global Supporting Sponsor, Ogilvy, we’ll discuss what new skills are needed and how they apply across key marketing and communications industries — social tv, social CRM, mobile and video distribution.

Fixing Health From the Outside In: Explore case studies on Ford’s collaboration with Healthrageous, Weight Watchers impact on “diabesity,” and Jawbone’s entry into health.

The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals: Join our local sponsor, LinkedIn, for a discussion focusing on how top brands are at the leading edge by marketing on LinkedIn and hear about some of the emerging tools they’re using to carve out a significant presence on the platform.

Networking Reception with Sanofi: Sanofi and the Data Design Diabetes team invite you connect and collaborate with the next generation health tech innovators.

Fireside Chat: The Creative Social Revolution – What in the world is going on?: Join our fireside chat discussing what was breakthrough/groundbreaking in Health and Wellness this year.

Biomarkers, Technology, and Age-Reversal: Help us explore the case of Grateful Dead lyricist John Perry Barlow, who engaged in a four-month experiment to turn back the clock on decades of drinking hard, smoking, and eating a lot of processed food.

Power to the Patient: What does it mean to be a patient in 2012? Or rather, an e-patient? Join us as we debate.

Guardian Interview with Jalak, sponsored by Nokia: Don’t miss our Global Media Partner, The Guardian, as they interview one of our keynotes, Jalak Jobanputra, up close and personal.

Food + Tech: With a growing number of startups entering the food startup community, it’s not only difficult to differentiate yourselves, but also monetize your ideas. We’ll dine and chat- join us.

Buddy Media Cocktail Mixer: Cocktails. Buddy Media. Need we say more?

My Social TV App Thinks I’m My Dad: Privacy Issues In The Age of Convergence: TVs are rarely personal devices. So how do you make sure that Mom and Dad’s Cinemax movies aren’t posted to their kid’s Facebook walls? Let’s talk privacy.

More than “Likes” Can Say: Join Microsoft, as they’ve assembled a panel of people who can show and tell how people’s activities and contributions online can contribute to a better overall web experience – in some very unexpected ways!

Covering the 2012 Election Socially: With NYT, Washington Post, and CNN, this panel discussion will focus on how social media is changing the way we’re reporting the presidential election this year.

Guardian Interviews Don, sponsored by Nokia: Global Media Partner gets to know our global keynote from Canada, Don Tapscott.

We’re All Social Now: Why B2B Marketers Can Get With the Conversation: How do B2B marketers adjust their strategies? Is there a difference in the way workers interact with their professional versus personal networks online? This panel will explore the kind of differentiated marketing programs leading companies are putting into place and lay out the new roadmap for engaging followers in a B2B world.

Social Media Week’s Opening VIP Reception Hosted by Nokia: Our invite-only special opening party.

Reflecting on 2012 Grammys Digital Partnerships, Social Media and Innovation: Following the 54th GRAMMY Awards, Beverly Jackson of the GRAMMY team will head to NYC to recap the Social, Digital, and Mobile initiatives that went into planning and executing the award ceremony this year – What did and didn’t work?

We all have Influence Somewhere: The Next Great Social Media Transformation: Kred CEO Andrew Grill and a panel of senior marketers will discuss the science and philosophy behind Influence, and why used properly it is an essential tool for building rich engagements and brand loyalty.

BtoB’s New York NetMarketing Breakfast: This breakfast will feature a panel discussion between B2B marketing executives on how they’re using social media ato drive response and the tactics and tools that are working from them.

Leveraging online platforms to inspire social good: Hear from experts on how they’re taking control and making a difference in the world through their use of the internet to leverage the power of community.

Rich Media Stories: Presenting case summaries from leading brands we will demonstrate how they are using rich experiences to make their social outreach more tangible, meaningful and valuable.

Getting to the Meat of the Tweet Redux (The Meatier and Tweetier Sequel): Applying Big Data Analytics to Social Media Data, Hosted by Opera Solutions: We’ve assembled some of the best to discuss what’s state-of-the-art for applying Big Data analytics to social media data and what it all could mean for business, politics, government, and the rest of us.

Keynote: Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations, Hosted by StockTwits: Howard Lindzon is founder and CEO of StockTwits. Howard will share insights on how firms can best leverage social media to enhance investor communications, followed by corporate communications leaders sharing their experience.

Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiance: Listen to case studies that show how financial advisors are using social to build their book of business, and discover these industry leaders’ predictions on where the industry is headed in 2012.

Retail Banking Redux: Can Social Media Create a New Paradigm?: At this event, we describe how social media, particularly Foursquare and Facebook, increases consumer loyalty and the bottom line.

Social Media HAS Changed the World: With The Red Cross and DonorsChoose, this panel takes a look at how non-profits are using social media to get the word out about their specific programs and to listen to the problems facing a community.

With events like these, you don’t want to waste any time. Register today- and tell your friends! We’re looking forward to seeing you in 6 days!

Christian Borges

During SMW12, Christian and his colleague David Yarus, Marketing Manager, are hosting The New College Orientation: How Social Media Has Revolutionized Back-to-School. This not-to-be-missed event at IAB‘s NYC Headquarters will take participants back to their glory days, leading them through the world of those first magical days of university life. Their format is such an interesting take on the freshman experience, we had to learn more.

Tell us more about your event!

We’ve been studying the impact of Social Media on the college consumer for years, and this year we’re revealing some of our most powerful findings to date. Essentially, back-to-school and the college orientation experience has changed dramatically as a result of social media. As soon as students receive acceptance letters in March, they immediately turn to Facebook and create online communities with their incoming class. These hyper-active communities are transforming what was once a week-long orientation in August into an extended journey, where students connect with one another and gather important information online.

By studying the conversations and overall activity across two hundred of the largest Class-of-2015 Facebook communities, we have decoded the back-to-school experience post-by-post. Our analysis reveals an unprecedented understanding of the journey through the lens, lives, and keystrokes of the students themselves. Our event features an immersive sensory experience and in-depth conversation around the findings of this study.

What inspired you?

We wanted to  move away from the typical panel and create something exciting for SMW NYC attendees. We challenged ourselves to break out of the mold and change the game. By collaborating with the IAB and students from around the world, we’ve developed an even that brings the modern back-to-school journey to life.

How many students helped you with your concept?

Ten students from around the globe met weekly for the past month through Google+ Hangouts to collaborate and concept the various builds. There are eight core conversations woven through the six month journey and our team of student creatives developed each conversation into an installation piece. That said, since this data was collected from over 54,000 threads written by over 50,000 students, we’d like to think they helped develop the concept as well.

How has school orientation changed?

Graduating high school represents one of the most formative moments of these students lives. After living under the authority of their parents, students are finally the drivers of their own car: decisions, lifestyle, and their future is up to them. When transitioning to college, students are given the opportunity to redefine who they are and can reshape the identity and reputation they’ve previously developed.

Whether this is for the better or worse is hard to say, but one thing is for certain, as soon as they arrive at school these students are free to make entirely independent purchasing decisions. They form buying patterns and brand loyalties they’ll take with them throughout life. This presents brand marketers an incredible opportunity to add value to the back-to-school journey and maintain relevance to students at the most important time in their lives.

How is the modern high school graduate student unique?

These students grew up on Facebook (since Grade 7)! They tweet, type, and text in the blink of an eye. The world has always been at their fingertips. They don’t want your logo plastered across their chest, they pride themselves on individuality. They demand authenticity and they’re immune to ad-speak. They do their homework while watching TV, chatting online, texting, and playing Words With Friends — all at the same time. Social media is part of their DNA. The question isn’t how is the modern high school student unique, but rather what elements of our own “outdated high school experience” is still applicable today?

Register online for The New College Orientation: How Social Media Has Revolutionized Back-to-School, or send a tweet to Christian or David for more information.

It brings the best of all worlds, looking at current fashion trends and celebrity entertainment news and real-life issues, higher education, finances, healthy living, and global social issues. All this makes Differences Magazine a perfect partner for SMWNYC. As Social Media Week continues to expand and grow, we want to enhance our programs and features for all of our supporters. And this year, we’re proud for this addition. Complementing our addition of Constant Contact as our Small Business Sponsor, Differences Magazine will not only help us ensure we’re providing high quality content for youth and teens but also help us spread the word.

Over the next few weeks, you’ll see content on our blog from Differences Magazine more tailored for our supporters. Learn more about them here, and keep up with them on Twitter and Facebook. And most importantly, welcome Differences Magazine to the SMWNYC partner family!

Peter Himler, twitter: @peterhimler

Esteemed SMW NYC Advisory Board member Peter Himler has served as Senior Media Strategist for several of the world’s top PR firms (think Edelman, Burson-Marsteller, Hill + Knowlton, and Cohn & Wolfe) before forming his own Flatiron Communications, LLC.

Peter is a master of teaching communications professionals techniques and trends that will serve them best. Not only does Peter advise companies on how to best take advantage of the latest tools, he also leads the Publicity Club of New York, at which he’s organized SMW12 event The Socialization of News.

An avid social media user and author of award-winning weblog The Flack, Peter is more than qualified to moderate a discussion on the way in which news content is shared and marketed. Leaders from Bloomberg News, CNN U.S., NBC News, The New York Times and Thomson Reuters will be joining him.

Peter’s also responsible for The Dawn of Companion TV, to be held at Art & Culture Content Hub at Hearst Magazines. Recognizing that the TV industry has been changed by social TV and the “second screen,” Peter has created a conversation that will dive into the phenomenon of check-ins, content, and conversations with leading personalities from Bluefin Labs, Bravo (NBC Universal), Get Glue, HBO and Umami TV.

With so much going on in Peter’s world, we asked him for a few quick thoughts, hoping to get his advice on what —and who— we should be paying attention to.

How do you stay current on what’s popular?

I enjoy the News.me app on my iPad, which captures the articles linked to by those I’ve chosen to follow on Twitter. I also find inspiration in LongReads, the TED videos in the iTunes Store, and the current crop of non-fiction books about media and technology.

What do you enjoy most about your work?

I love working with uber-smart entrepreneurs who’ve developed or are in the process of creating pathbreaking technology, apps and products. I appreciate people who recognize and understand the value communications professionals can add. It is especially gratifying to see the media engagement strategy you’ve developed yield notable, meaningful results.

You’re certainly an expert at organizing panels! Who’d be a part of your Dream Panel?

Larry Page, Mark Zuckerberg, Jack Dorsey and Tim Cook. David Carr and Nick Bilton as moderators.

You can pick one person to have coffee with. Who would it be?

Buzzfeed co-founder Jonah Peretti. I caught him at Business Insider‘s Ignition conference and was impressed by his uncanny ability (and track record) in both starting and fueling memes.

What do you do to recharge?

My wife and I live vicariously through our three sons’ lives, and most recently, our third son’s exploits as a Princeton University varsity lacrosse player. We also love to go to the Metropolitan Museum on Sundays when it first opens, grab headphones, and explore different wings. We’re out of there by noon when the crowds arrive.

If you could have any client in the world, who would you help?

I suppose it would be fun assisting Andreesen Horowitz or Kleiner Perkins discover the “next big thing.”

If you had an extra hour each day, how would you spend it?

Discovering new tunes on Turntable.fm or Spotify.

What advice would you have given to yourself 5 years ago?

To have attended SXSW in its early days!

Look for Peter during Social Media Week and share with him your thoughts on TV programmers, advertisers, and audience engagement. You can also follow him on twitter @peterhimler.

Art & Culture: 9-11am:  The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience

Advertising & Marketing: 9-11am: Keynote: David Eastman, CEO of JWT North America, followed by Top Trends that will Shape Social in 2012

Business & Innovation: 9-11am: Keynote: John Bell, Global Managing Director at Ogilvy, on The Insidious Plot to Socalize Enterprise

Global Society: 10-11am: Managing Social Media on a Global Scale

Health & Wellness: 10-12pm: Keynote: Carol McCall, Chief Strategy Officer of GNS Healthcare

Health & Wellness: 10-12pm: Keynote: Michael Graves on People First: Redesigning the Hospital Room

Advertising & Marketing: 12-2pm: Beyond Borders: Impact of Social Media in Global Economy

Business & Innovation: 12-2pm: Keynote: Jeff Dachis, CEO, Chairman & Founder of Dachis Group Followed by Panel: Big Data and Bigger Conversations: Measuring Your Brand’s Social Performance

Global Society: 12-1230pm: Jon’s Fireside Chat: Social Listening with Patricia Gottesman, CEO of Crimson Hexagon

Social & Environmental Change: 12:30-2:30pm: Global Keynote: Don Tapscott, Speaker, Consultant & Author of Macrowikinomics on Re-Civilization: Empowering Change Through Collaboration

Global Society: 1-2pm: Global Social Media Listening

Health & Wellness: 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday

Health & Wellness: 2-8pm: The Walking Gallery: An Exhibit

Art & Culture: 3-5pm: Keynote: Jermaine Dupri on Building Community

Advertising & Marketing: 3-5pm: State Your Case: Research vs Social Analytics

Business & Innovation: 3-5pm: Keynote Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations, Hosted by StockTwits

Social & Environmental Change: 3:30-5:30pm: Is it Getting Hot in Here? Considering Social Media’s Impact on Climate Change

Global Society: 4-5pm: 10×10 Educate Girls, Change the World. Accelerating social change and leveraging media, technology and innovative strategic partnerships to get there.

Art & Culture: 4:30-5:30pm: Social Sharing and The Art of Doodling

Health & Wellness: 4-6pm: Designing for Desire

Health & Wellness: 6:30-8:00pm: Networking Cocktail Reception, Sponsored by Johnson & Johnson

Global Society: 6:30-9:00: Meet the Afropolitans: Digital Media + Culture In Africa

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & Marketing, Business & Innovation , Global Society , Health & Wellness , Social & Environmental Change. 

You can also view the full #SMW12 Schedule by Clicking HERE. 

Our global team of sponsors, curators, staff, event partners and volunteers has been hard at work to get to this point. With a week left, we’re excited to spend the next few days highlighting everything you’ve got to look forward to right here on the blog.

Additionally, we’ll also be posting daily Hub events and Keynote spotlights. To keep up with the latest news, check back here regularly, follow us at @SMWNYC, on Facebook, or with #SMWNYC.

Also, if you haven’t yet, be sure to check out the New York Schedule here and our Frequently Asked Questions here. Share your excitement and spread the word!

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Alex speak on Wednesday February 15th from 9-11am at the Social & Environmental Content Hub followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration.

Alex Bogusky’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising in 1989 as an art director, eventually running the agency a decade later. Under Alex’s direction, Crispin Porter + Bogusky grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1Billion. During Alex’s leadership, CP+B became the world’s most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement, and in 2008, he was inducted into the Art Director’s Club Hall of Fame. In 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.

Always drawn towards social responsibility, while at CP+B, Alex created groundbreaking cause initiatives such as the “Truth Campaign,” the most successful youth-focused anti-tobacco education initiative in US history, and helped Vice President, Al Gore debunk the notion of “Clean Coal,” with TV spots directed by the Coen Brothers of “Fargo” fame. In 2010 Alex left what he called, “the best job on the planet,” to create The FearLess Revolution with his wife, Ana Bogusky, and Rob Schuham. He and his band of insurgents, recently launched COMMONCM, a collaborative network for rapidly prototyping social ventures under a unified brand.

Click here to register for his keynote!

One of the biggest weeks of the year for social media is just around the corner, and thousands across the Big Apple are just anxious in anticipation for the year’s festivities. One major demographic that might not even know what’s going on, though, is the adolescents and teens that use social media about every day of their young lives.

It feels like the only stories that the news covers about teens and social media usually involve being addicted to the Internet or how sites like Facebook and Formspring give youngsters easier ways to cyber bully. Heads up, news conglomerates; the Internet wasn’t made to brainwash teenagers. Just to prove this notion, SMW 2012 is full of teen-friendly panels and events.

With over 80 percent of American teens age 12 to 17 on social networking sites, here are just a few examples as to why SMW is vital for teens to pay attention to (although we don’t recommend skipping classes to attend – stay in school!):

1. Your education depends on social media. With higher amounts of students dropping out and the higher education bubble on the verge of bursting, our education system is in trouble. Universities and colleges across America are already ahead of the game and plotting ways to make high school graduates interested in going back to school. The rise of online courses and high use of social media to transition from high school senior to college freshman have made earning an associate’s or bachelor’s degree look a little cooler, but can methods like this work for the high school spectrum?

a. Panels that might interest you – The Classroom of the Future: How Social Media Can Better Our Education System; Get “Schooled” By the Class of 2015: The New College Orientation – Powered By Students, Enabled By Social

2. Television will become a lot more interactive in the future. Networks have had a hard time scooping up and keeping viewers from watching their programs in real-time, thanks to their mortal enemies DVR and TiVo. Their only hope is to engage their demographics in interactive ways, like using social and mobile media to interact with their audience and keep them watching. The home of Top Chef and The Real Housewives of Every City in America, Bravo, is just one of the few networks that currently do this successfully – can others follow suit?

a. Panels that might interest you – The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience; Social Television: Opportunities for Broadcasters and Advertisers

3. Your video game addiction will actually benefit society at some point. Games can be fun, but can they actually make a difference? New research has suggested that gaming can create real-world change by influencing positive behavior and creating collaborative communities. While green companies are using mobile apps and social media to reward green actions, new games like America2049 are using pop culture and community mobilization to provoke people to take action for human rights and other important causes.

a. Panels that might interest you – Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability; GAME/WORLD: The New Collaborative Community

4. Social media will make you more socially responsible. If a campaign or organization wants to succeed in changing the world nowadays, they have to engage their followers and partners using social media to persuade them to jump on to their bandwagon. One cause in particular that has been stirring up global interest is girls’ education. Campaigns and non-profits like 10X10 and She’s the First know that girls will run the world one day, and their methods of social engagement have opened the eyes of thousands across the country.

a. Panels that might interest you – 10×10: Educate Girls, Change the World; The New Face of Social Good: How to Create Your Own Social Media Magic

With over 300 panels and events to choose from, there’s something to suit every teen’s taste. There’s officially no excuse to miss out on the fun. But, should homework and extracurricular activities get in the way, all the SMW excitement will be covered on Facebook and Twitter.

]]> http://socialmediaweek.org/newyork/2012/02/06/teens-and-social-media-week-why-should-they-care/feed/ 1 http://socialmediaweek.org/newyork/2012/02/06/an-interview-with-stephen-bates-oracle-public-sector-director-of-business-strategy-on-social-media-public-companies-and-advice-for-ceos/ http://socialmediaweek.org/newyork/2012/02/06/an-interview-with-stephen-bates-oracle-public-sector-director-of-business-strategy-on-social-media-public-companies-and-advice-for-ceos/#comments Mon, 06 Feb 2012 14:04:03 +0000 lisagreen http://socialmediaweek.org/newyork/?p=4193 Stephen Bates is the Director of Business Strategy for Oracle Public Sector, one of the largest technology companies in the world. In this role, he drives program capture to enlarge Oracle’s hardware and software footprint within DoD, Federal Civilian agencies, Canada, and both state and local.

Stephen Bates, twitter: @batess

Q. What is the general consensus among public companies regarding social media? 

SB: Most publicly traded companies have fairly well defined guidance regarding the use of social media. As you know, publicly traded companies are regulated by the SEC regarding disclosure of material information. There is necessary due diligence that must be done regarding public communications. More and more companies are discovering social media as a way to harness their internal intellectual capital, but the free two-way exchange of information via social media remains a concern for a variety of reasons. Most companies will use social media as a marketing tool, allowing them to carefully craft both message and the medium. Others do an extraordinary job of customer service through Twitter (think Starwood Preferred Guest, Zappos, American Express, and JetBlue).

Q. Who are the CEOs who embrace social media?

SB: Aaron Stout has a list of Fortune 500 CEOs on Twitter.

Michael Hyatt, Tony Hsiesh, Scott McNealy, Bill Gates, Rupert Murdoch, Mark Cuban, Jack Welch, Sir Richard Branson, Schmidt, Tim O’Reilly, Fred Wilson.

The WSJ ran an article recently in the Careers section discussing the decline of resumes. Union Square Ventures, headed by Fred Wilson, simply asked prospective candidates to send them links to their web presence. I would imagine Klout scores weighing more heavily in future job prospects.

Q. Who would you like to see using social media?

SB: Firms that are customer-focused. I would love to see Jeff Smisek of United. There are HIGH RISKS, however. Consider the following:

CEOs are busy people with tons of demands on their time.

The stakes are high. If you make a mistake, you can end up in the front page of the Wall Street Journal. And not in a good way.

Financial risk makes it tricky to talk about meaningful drivers to the business (the SEC doesn’t take kindly to potential insider information).

Twitter is hard to learn, so learning “on the job”  — while the world is watching — can be unnerving.

Q. What are best practices for firms to leverage social media?

SB: Be personal. American Express is superb at this. They put a name to their company Twitter account. The Army CIO-G6 also does this; she tweets herself unless tweets are prefaced by “staff.”

Be consistent across all forms of social media.

Be timely and accurate.

Q. You worked as a General Manager at Apple for four years. What are your thoughts about Apple and social networking?

SB: If you recall, Apple wanted to partner with FB, but Mark Z’s terms and conditions were too onerous (See the 7 Nov 11 cover of Forbes magazine.) Apple wanted to buy Dropbox, and while not social, it did round out the ecosystem. Look at how deeply Twitter is embedded into the iOS. Phil Schiller tweets, but Steve Jobs did not nor did Tim Cook. Speculation on Apple’s future product plans is generally a fool’s errand.

Q. What do you see as the next big revolution in social media?

SB: Social overtaking and/or disrupting search. Search will be social. And the marketing metrics will get tighter and more effective. Look at Klout, ComScore, ListenLogic, Radian6 as examples of increasing measurement, but for business and consumer.

Q. Will Facebook exist in 5 years? 

SB: Absolutely, but mainly due to the lack of a credible alternative. I had high hopes for Google+, but I think Timeline was such game changer that few are going to make a similar such an investment in Google+, at least in the short term. That may change in the longer term for those that don’t have such an investment in FB.

Q. If you were hired as the CEO for a startup social media company, what are the first three key issues you would address?

SB: A CEO has two major priorities: Set strategic vision and focus on talent. Delegate everything else to your top managers. Do I have enough projected capital to execute my strategic vision while paying above market rates for my employees? If not, how do I raise and what is the appropriate debt and equity structure? What’s my exit plan? Are my metrics meaningful? Are my employees as fanatically devoted to customer service as I am to them? I spend quite a bit of time in the hiring andvetting process and would train managers accordingly. Employee churn kills companies.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. Follow her on twitter.

]]> http://socialmediaweek.org/newyork/2012/02/06/an-interview-with-stephen-bates-oracle-public-sector-director-of-business-strategy-on-social-media-public-companies-and-advice-for-ceos/feed/ 0