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This is a guest post by Gary J. Nix. Contrary to the belief of some, digital marketing conferences are not merely another chance for people to showoff how awesome they are, learn new autocorrect facts, such as the word Livestream converts to Kirstie Aimee (don’t ask), and come up with new-fangled buzzwords like screenagers and…

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In a cyber-friendly world, be careful what you wish for — you just might get it on sale. This week at Social Media Week New York, Huffington Post’s  Bianca Bosker moderated Reading Is No Longer Fundamental: The Shift To Visual Vocabulary (hosted by JWT) by engaging industry leaders from JWT, Nokia, and Curalate. Among the…

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This is a guest post by Kelly Meyers, CODE AND THEORY Posting the same piece of content across every social channel, all at the same time, without modifying a word, is something the average person would never do on their own social profiles. Yet, while the “brands should behave like people,” social media movement is…

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The only thing better than watching the Winter Olympics while attending Social Media Week is doing it socially and with a second screen. We do most of our entertainment with a second screen, so it makes sense for you to get your dose of Sochi that way. We’ve partnered with Engagor to highlight a live…

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This year, we’re bringing more opportunities than ever for SMW to be a practical and fun experience for you — no matter your level of expertise. So, we sought out the best and most creative in one of the hottest marketing trends: Vine. These amazing artists are going to be in our NOW Studio, brought…

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The year social matured. The entire industry continues to recalibrate their mindset on social. Is it tactical, is is about community management and customer service or is it really about real time insights? All of the above (plus, 100 other things). But, social has matured and is now  a core function or marketing — not…

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People are conversing constantly online, and that means an increasing likelihood that your brand is being mentioned in places that you aren’t aware of. Who is talking, who is listening, and what do you really need to be paying attention to?  Brandwatch is a software that allows you to access the most relevant conversations happening on…

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Another Social Media Week rockstar who will be joining us this year is Steven Rosenbaum. Steven is best known as the producer behind the creation of MTV News UNfiltered. Then, in 2011, he published Curation Nation, a book that explores the need for brands to curate content that engages their customers. Currently, he is the…

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Google+ is heavily favored among early adopters as a social layer. With 540 million monthly active users, with 300 million viewing their Google+ stream at least once a month, while an additional 1.5 billion photos are uploaded to the site every week. “Slowly but surely we are getting a feeling that there’s a real momentum,…

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Christian Borges, a leader in the world of marketing, has led a impressive career focused on  reputation and social media strategies that help brands connect with customers wherever they are. Christian is the currently the Senior Vice President of Marketing at true[X] media, a company that helps brands increase engagement and capture the true attention…

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Ever wonder how much someone can learn about you from your social activity? 140 Proof has come up with a creative way to show you just what your social presence reveals about you. Bringing caricature artists, Dan Springer (aka, the “Caricature King”) and John Sprague along with them to Social Media Week, you will be able to see 140…

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New technologies have always changed the ways in which we communicate and express ourselves creatively. The printing press allowed for the novel and the video camera allowed for the new mediums of film and television. The Internet is changing the way that we consume information and marketers need to develop literacy to effectively communicate online….

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Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, with the analytics available to marketers to measure exactly which of their efforts are increasing engagement and converting into sales. Learn just…

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In a day and age where 75% of Americans don’t even go to the bathroom without their phones, it is clear that brands and marketers need a mobile strategy. Customer engagement is critical to success to a brand’s long-term success, so here our top three tips to keep up with your community, wherever they may…

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When one of your founders is labeled a Brand Genius in New York, you know you’re doing something right. Percolate, a platform that publishes and measures brand content on social media sites, was founded by Noah Brier and James Gross. And both have business savvy and some serious tech knowledge. Only 3 years old, Percolate…

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It’s not about gimmicks or the latest buzzwords. Advertising goes deeper than just slick tricks to get your click. The dominance of social media has changed not only the ways in which advertising and marketing executives present a brand to an audience, but also what the audience can offer back. So, this year, we’re stepping…

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We love working with emerging brands, especially ones that are filling a great need for others. So, when we heard about Unmetric, we were intrigued. Then, when we saw their product, it was love. Not only do they show off some pretty things, they also really understand how knowing how you compare to your competitors…

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Reading this on your phone? We thought so. A recent report shows that more than half of emails read last month were opened on a mobile device, reiterating what we already know: Mobile isn’t going anywhere (well, obviously, it’s going everywhere, but you know what we mean…). With barely a month left until SMW14 kicks…

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How does one get a dancer on stage behind Madonna? It takes a global perspective and some creativity, and that’s something Michelle Klein has in spades. Michelle is VP Global Marketing Comms & Digital for Smirnoff, which you may not know is the number one premium spirit in the world in terms of value and…

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Let me be honest: I’m sick of seeing posts on LinkedIn looking for volunteers or interns to run social media. Furthermore, many of those that do offer pay, they are only suggesting a $30,000 salary. The fact is this: those businesses misunderstand what social media is about — as do plenty of fresh-faced college graduates…

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