Business & Entrepreneurship
Last week’s panel, “New York City’s Tech Future“, got everyone thinking about how far New York City has come and how much farther we need to go. There was a lot of discussion about how New York City differs from Silicon Valley. In New York the innovation is at smaller venues and companies, we haven’t quite…
Social as the Great Equalizer
By now we’ve all heard about the pervasive presence of social media, and we as a society join increasingly more platforms all the time. In the business space, thought-leaders have started to wonder if social media can be the great equalizer between small and large businesses alike. So, those at Social Media Week gathered some…
Ford Remixes Old Fiesta Campaign for 2013 Strategy
Social Media Week has taken New York City by storm, as thought-leaders and innovators discuss industry trends and developments. Kicking off Tuesday morning at the Business and Entrepreneurship Hub at Bloomberg HQ was Global Head of Social Media at Ford, Scott Monty. Scott Monty has been ranked by Forbes as one of the Top 10…
Thursday: Newly Added & Open Events
Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out: New at our Global HQ 9:30: Master Class:…
Today, Ford unveiled its new 2014 Ford Fiesta campaign at SMW NYC! It is the first innovative ad campaign created entirely by consumers. The campaign, Fiesta Movement: A Social Remix, will choose 100 social influencers, or “agents,” and give them cars for a year! In exchange, the agents will compete in exciting challenges across major…
MKG creates experiential programs that connect trendsetting consumers, influencers and the media to brands. They exist to engage, entertain and brighten people’s lives through the experiences they create. So, obviously, it was a no-brainer when we chose them as our partner in crime for the production of this year’s Ideas Connected at Global HQ. While we’ve…
What Is Social Customer Service Anyway?
This is a guest post by Josh March, CEO of Conversocial. Social media may seem like such a fully-ingrained part of our lives, but in reality we’re only hitting adolescence. Conversocial has worked with businesses since their first steps into social media engagement. At the time, this seemed revolutionary to most marketing departments – that…
Calling Early Adopters: Trial a Nokia Lumia 920
How would you like to get your hands on a Nokia Lumia 920 for the duration of your time at this year’s Social Media Week in New York? Well, Nokia@Work currently have 20 Lumia trial devices they want to loan to the hard working people who are making their way from all over the USA…
Going Social: Meet Nokia’s Brad Spikes
Nokia is back and in full force! We’ve been working with Nokia’s Brad Spikes, coordinating some amazing things for SMW13. From photo labs at Ideas Connected at Global HQ to #SmarterEverday events to help enhance how you work, we can’t wait to show off all that we’ve been planning together! Now, meet the man helping…
With the pace of today’s always-connected business world, being both productive and efficient is key to staying on top. The way business people structure their offices, their teams, and of course, their time is hugely important. To assist here, SMW Global Headline Sponsor Nokia launched their Nokia@Work initiative, helping businesses of all sizes to get ahead through…
This November 14, 2012 at the Manhattan Center here in NYC, you’ll have the chance to hear keynotes by female founders of Cisco, Match.com, Oxygen Network, Urban Decay and TRUSTe at PITCH NYC. Women entrepreneurs will share their knowledge not just on-stage for this one-day event. Lunchtime mentoring will also be available, as well as…
Liel Leibovitz is a visiting assistant professor at NYU Steinhardt, primarily focusing on video game and interactive media research and theory. His studies in the ontology of electronic game play, ranges from representations of death and violence in video games to human-machine interaction, gaming and the construction of player subjectivity. A founding member of the NYU Faculty…
There has been no better time for independent creative studios to disrupt the branding, advertising and marketing industry long dominated by large Mad Men type agencies. Thanks to new technology like social media and modern attitudes, the current generation of smaller boutique firms are proving themselves worthy of attention from big name clients. For those…
Melissa Llarena has been coaching entry-level, mid-level and seasoned professionals for more than 10 years. In 2012, she decided to officially incorporate Career Outcomes Matter LLC (i.e., the firm), which is headquartered in Astoria, NY, and certified as a Minority Business Enterprise by the New York & New Jersey Minority Supplier Development Council, Inc. Her…
This month, General Motors (GM) decided to stop spending ten million dollars a year on Facebook advertising. In a time when many are suffering Facebook fatigue, it’s easy to point the finger at the social networking platform. Surely, as a company which employes 202,000 people, conducts business in approximately 157 countries, and has a 100+ year history,…
I love social media and I’ve been tracking the growth of Web 2.0 since its inception. My independent study in graduate school focused on blogging when many people still considered it a wasteland of angsty teenagers, geeky technophiles and middle-aged women posting updates about their cat(s). Although, companies have slowly– and reluctantly– embraced social media…
If everyone jumped off a bridge, would you? Maybe not. If all your friends joined Facebook, would you? Maybe not. But, if all the companies you wanted to work for are using LinkedIn to recruit, would you complete a profile? Probably. Thus, began my 36-hour marathon of finally rounding out the LinkedIn profile I abandoned…
Twitter Tips to help you make the most of your time. Yes, there are actually strategies for maximizing your 140 character missives. My advice won’t apply to every case, but I hope it will serve as a good guide for helping you craft a personalized approach for your needs. The suggestions below are primarily geared towards…
This is a guest post by Anna Choi. While the end was near for dedicated attendees of Social Media Week New York City, Friday was just the beginning of my experience. There was no time to waste and after debating over the serious line up of various events, I was ready for my first…
Stephen Bates is the Director of Business Strategy for Oracle Public Sector, one of the largest technology companies in the world. In this role, he drives program capture to enlarge Oracle’s hardware and software footprint within DoD, Federal Civilian agencies, Canada, and both state and local. Q. What is the general consensus among public companies…
