Conferences
Growing up, Justin Custer’s family moved often, introducing him to many different cultures at an early age. In high school, he learned a second language and began to realize the benefits of understanding different perspectives. At university, Justin studied engineering and interned with French and German companies. His professional experiences fostered his interest in an…
This is a guest post by Yangbo Du. How can social media and social business plus its technology enablers transform education? This weekend at General Assembly New York, educators and the New York tech startup community gathered for 24 hours to design and build mobile and web applications for education. Given the importance of connection…
Last week’s panel, “New York City’s Tech Future“, got everyone thinking about how far New York City has come and how much farther we need to go. There was a lot of discussion about how New York City differs from Silicon Valley. In New York the innovation is at smaller venues and companies, we haven’t quite…
On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…
Local to Global: Social Media in the Markets of New York City
New York City is known for many things: Broadway, art, crowds, music, fashion, tourism, etc. But, the core passion of every New Yorker is our dedication and passion for food. Delicious food. It was of great interest then for Karen Seiger (Author/ Founder of Markets of New York City) to moderate a panel discussion with local, food…
Fundraisers have a lot to learn from the success of #GivingTuesday — make it simple, make it social. At the SMWNYC event — Giving Gangham Style: An Ideathon with the #GivingTuesday Team — a social gooderati crowd gathered eager to learn more about the simple-social potion and commune around this holy day. The #GivingTuesday team…
Social as the Great Equalizer
By now we’ve all heard about the pervasive presence of social media, and we as a society join increasingly more platforms all the time. In the business space, thought-leaders have started to wonder if social media can be the great equalizer between small and large businesses alike. So, those at Social Media Week gathered some…
All Earned Media is Not Created Equal
This week we’re hearing a lot about earned media, ROI, storytelling and brand ambassadors. But is all earned media the same? Our partners House Party say no. It’s a bold statement and they can back it up. Friday, they’ll be covering in more detail (and we recommend you check it out here). But to prepare,…
This is a guest post by Rob McLoughlin, SVP Consumer Insights at Buzzmedia Influence is a fluid social currency connecting those who possess knowledge or topical expertise and those that seek it. At Buzzmedia, we study these dynamics every day to provide insights into the complex relationships between brands, content and millennial consumers. To that end, we…
Ford Remixes Old Fiesta Campaign for 2013 Strategy
Social Media Week has taken New York City by storm, as thought-leaders and innovators discuss industry trends and developments. Kicking off Tuesday morning at the Business and Entrepreneurship Hub at Bloomberg HQ was Global Head of Social Media at Ford, Scott Monty. Scott Monty has been ranked by Forbes as one of the Top 10…
Thursday: Newly Added & Open Events
Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out: New at our Global HQ 9:30: Master Class:…
It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for! 9:30 at Bloomberg: Innovate or Die: Are You About To Have A…
5 Minutes with Ogilvy’s John Bell
As you’ve probably heard by now, advertising vanguard Ogilvy & Mather has joined us again this year as an NYC Supporting Sponsor. Last year, they announced Social@Ogilvy at our event, and we hear they have a few more tricks up their sleeve this year too. Social@Ogilvy’s Global Managing Director, John Bell, sat down with us…
JWT is the world’s best-known marketing communications brand, and a true global network with 200-plus offices in over 90 countries. This, year JWT returns to Social Media Week New York as host to our Advertising & Marketing content hub. We sat down with CEO of JWT North America, David Eastman, to chat about their role…
5 Minutes With IAB’s Jeff Fryer
SMW NYC has some incredible partners- from our event partners to hub hosts to our growing media partners. This year, we are honored to be joining up with IAB for SMW NYC. Not only is IAB the leading body in the Interactive Marketing space, but also, they love collaboration. It’s a perfect pairing! Let’s extend…
What Is Social Customer Service Anyway?
This is a guest post by Josh March, CEO of Conversocial. Social media may seem like such a fully-ingrained part of our lives, but in reality we’re only hitting adolescence. Conversocial has worked with businesses since their first steps into social media engagement. At the time, this seemed revolutionary to most marketing departments – that…
This year, we’re excited to have DMW Music is an official event partner for SMW NYC. What does that mean? DMW Music is 2 day event with 500+ of the most influential music and digital media leaders gathering to socialize, share ideas, do deals and learn about new technologies and services. This two-day event features…
5 Minutes With Paul Kontonis
Day after day we’re blow away, not just by the insights of our Advisory Board Members, but the hilarious social media campaigns they bring to our attention. Advisor and Magnet Media GM, Outrigger Media Lead Advisor and the Chairman of Board of Directors at International Academy of Web Television, Paul Kontonis, didn’t disappoint: 1. What…
This is a Guest Post by MTV Insights’ Alison Hillhouse It’s no longer unusual for the biggest pop star in the world to wish you luck on your math test, or for a reality star to forgo therapy and solicit advice from 8 million teen fans. The pedestal has been dismantled by social media tools…
5 Minutes With Eventbrite
Eventbrite is an online service that people everywhere use to create, share, and join events. Whether a photography class with a local artist, or a sold-out concert in a city stadium, Eventbrite makes it happen. This year, Eventbrite joins SMW NYC as our Premium Pass Sponsor, so we sat down with Eventbrite’s Sara Altier to…
