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Growing up, Justin Custer’s family moved often, introducing him to many different cultures at an early age. In high school, he learned a second language and began to realize the benefits of understanding different perspectives. At university, Justin studied engineering and interned with French and German companies. His professional experiences fostered his interest in an…
This is a guest post by Yangbo Du. How can social media and social business plus its technology enablers transform education? This weekend at General Assembly New York, educators and the New York tech startup community gathered for 24 hours to design and build mobile and web applications for education. Given the importance of connection…
Last week’s panel, “New York City’s Tech Future“, got everyone thinking about how far New York City has come and how much farther we need to go. There was a lot of discussion about how New York City differs from Silicon Valley. In New York the innovation is at smaller venues and companies, we haven’t quite…
On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…
All Earned Media is Not Created Equal
This week we’re hearing a lot about earned media, ROI, storytelling and brand ambassadors. But is all earned media the same? Our partners House Party say no. It’s a bold statement and they can back it up. Friday, they’ll be covering in more detail (and we recommend you check it out here). But to prepare,…
This is a guest post by Rob McLoughlin, SVP Consumer Insights at Buzzmedia Influence is a fluid social currency connecting those who possess knowledge or topical expertise and those that seek it. At Buzzmedia, we study these dynamics every day to provide insights into the complex relationships between brands, content and millennial consumers. To that end, we…
Ford Remixes Old Fiesta Campaign for 2013 Strategy
Social Media Week has taken New York City by storm, as thought-leaders and innovators discuss industry trends and developments. Kicking off Tuesday morning at the Business and Entrepreneurship Hub at Bloomberg HQ was Global Head of Social Media at Ford, Scott Monty. Scott Monty has been ranked by Forbes as one of the Top 10…
Thursday: Newly Added & Open Events
Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out: New at our Global HQ 9:30: Master Class:…
It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for! 9:30 at Bloomberg: Innovate or Die: Are You About To Have A…
5 Minutes with Ogilvy’s John Bell
As you’ve probably heard by now, advertising vanguard Ogilvy & Mather has joined us again this year as an NYC Supporting Sponsor. Last year, they announced Social@Ogilvy at our event, and we hear they have a few more tricks up their sleeve this year too. Social@Ogilvy’s Global Managing Director, John Bell, sat down with us…
JWT is the world’s best-known marketing communications brand, and a true global network with 200-plus offices in over 90 countries. This, year JWT returns to Social Media Week New York as host to our Advertising & Marketing content hub. We sat down with CEO of JWT North America, David Eastman, to chat about their role…
5 Minutes With IAB’s Jeff Fryer
SMW NYC has some incredible partners- from our event partners to hub hosts to our growing media partners. This year, we are honored to be joining up with IAB for SMW NYC. Not only is IAB the leading body in the Interactive Marketing space, but also, they love collaboration. It’s a perfect pairing! Let’s extend…
What Is Social Customer Service Anyway?
This is a guest post by Josh March, CEO of Conversocial. Social media may seem like such a fully-ingrained part of our lives, but in reality we’re only hitting adolescence. Conversocial has worked with businesses since their first steps into social media engagement. At the time, this seemed revolutionary to most marketing departments – that…
This year, we’re excited to have DMW Music is an official event partner for SMW NYC. What does that mean? DMW Music is 2 day event with 500+ of the most influential music and digital media leaders gathering to socialize, share ideas, do deals and learn about new technologies and services. This two-day event features…
This is a Guest Post by MTV Insights’ Alison Hillhouse It’s no longer unusual for the biggest pop star in the world to wish you luck on your math test, or for a reality star to forgo therapy and solicit advice from 8 million teen fans. The pedestal has been dismantled by social media tools…
5 Minutes With Eventbrite
Eventbrite is an online service that people everywhere use to create, share, and join events. Whether a photography class with a local artist, or a sold-out concert in a city stadium, Eventbrite makes it happen. This year, Eventbrite joins SMW NYC as our Premium Pass Sponsor, so we sat down with Eventbrite’s Sara Altier to…
5 Minutes With Huffington Post’s Roy Sekoff
Yesterday, we helped get things moving towards SMW NYC with our partners, HuffPost Live. Covering how safeguarding free expression and an Open Internet is still a critical issue, they hosted a dynamic exchange on the current issues facing both our country and the global community, with leading thinkers, including: Jillian York of the Electronic Frontier…
Google+ Hangouts at SMW NYC: Live Tonight And More!
We’ve got some big news, and we want you to join us. Grab your laptop, and get ready for SMW NYC interaction on a new level… SMW13 is partnering up with HuffPost Live Today, at 5pm EST, our media partner HuffPost Live covers how safeguarding free expression and an Open Internet is still a critical…
Nokia x SMWNYC: See Them In Action
Being their third year powering SMW, our friends at Nokia have really come to SMW NYC with some amazing ideas around engaging our audience. Nokia is no stranger to our SMW NYC community- and we love having them here! In addition to powering our mobile app, SMW Live and SMW RealTime so you can truly…
NonProfit Guide to SMW NYC
At a Social Media Week party last year, I asked a very accomplished entrepreneur, “so, will I see you at SXSW?” He looked at me and smirked, “I don’t go there anymore because everybody is there.” I see what he means. It’s important for a conference to maintain the right balance of top people in…
