The State of Content Marketing
- James Gross, co-founder, Percolate
Over the last three years, spending patterns have shifted dramatically to match the colossal changes brought about by mobile and social. This presentation will focus on how the role of the marketer has radically changed and what we should be paying attention to in 2014.
The LinkedIn Opportunity
- Jon Williams, LinkedIn
Panel: The Biggest Challenges for the Biggest Marketers
Brandi Boatner, Digital Experience Manager IBM
Andrew Bowins, SVP, Corporate & Digital Communications, MasterCard
Michelle Klein, VP, Smirnoff Global Marketing, Communications & Digital
Jordan Bitterman, Chief Strategy Officer North America, Mindshare (Moderator)
In this group panel, several of the world’s largest brands will discuss the biggest challenges they face in content marketing today – and how they look to improve content marketing efforts over the long term.
Beyond 1.3 Billion: Understanding China and Social Media
- Yuanbo Liu, Percolate
The Design Tools of Content Marketing
- Dom Goodrum, Design Director, Percolate
Content marketing is no longer a manual process – many tools and technologies have been developed to help brands. As the content marketing discipline matures, how can design and technology help brands overcome content marketing challenges?
The Building Blocks of Content
- Noah Brier, Co-founder, Percolate
“Great marketing content is…” – In this presentation, we’ll outline the series of questions every creator of marketing content should be able to answer about every piece of content they produce.
Platform Group Discussion — The Anatomy of a Great Social Campaign
Jeff Gipson, Global Creative Solutions, Facebook
Alexis Kaplan, Brand Strategist, Tumblr
Jonathan Young, Content Marketing Consultant, Global Marketing Solutions, LinkedIn
Joanna Firneno, Percolate (Moderator)
In this group discussion, representatives from the major social platforms will discuss what content works best and how brands should think about building marketing campaigns for social in 2014.
A special announcement from Percolate
- James Gross, Co-founder, Percolate