Social TV: The Next 12 Months

From record engagement to major brand campaigns to multi-million dollar acquisitions, there’s no question that the intersection of television and social media has carved out a place in popular culture. But what will Social TV look like moving forward? How will the experience change — from the box, to the content to the way we interact?

Our group of experts will discuss the current state of Social TV and give us their views on what’s in store for 2013: the developments that will change content, consumption and ad buys — and how these changes will impact consumers, marketers and the content creators themselves. The discussion will be followed by a Q&A.

Moderator:
Jordan Bitterman, SVP, Social-Mobile-Content Practice Lead, Digitas

Panelists:
Lisa Hsia, EVP, Bravo Digital Media
Greg Rivera, Sr. Director, Xbox Advertising Sales
Natan  Edelsburg, staff writer, LostRemote; VP, Sawhorse Media

VENUE INFORMATION:
Digitas, 355 Park Avenue, New York, NY 10010

– ALL ATTENDEES WILL NEED TO CHECK IN WITH SECURITY PRIOR TO ENTRY – PLEASE BRING PHOTO ID AND ARRIVE BY 3:30 IN ORDER TO CHECK IN WITH SECURITY PRIOR TO ATTENDING SOCIAL TV: THE NEXT 12 MONTHS