This panel is about how music and brands will increasingly play together in an ecosystem that is mutually beneficial (financially as well as creatively) for all parties involved (brands, artists, bands, publishers, record labels, ad agencies).

With brands, music is really just beginning to become utilized in a more meaningful way that is culturally additive. Though we may touch on music licensing and supervision (which in many ways is the bread and butter of music in advertising), this panel will primarily look at the unique and unfolding opportunities for music in collaboration and partnerships with brands, ad agencies and marketers.

Featured panelists will come from all sides of this ecosystem’s equation: brands, record labels, ad agencies, music/band management, marketing companies, artists and music supervisors. With all of the amazing potential in this space, the panel will illuminate those opportunities and help light the spark.

Questions Answered:

1. What does the near-term future of music in collaboration and/or partnerships with brands look like? What does the long view look like?

2. Where are music + brands getting it right? Where have music + brands gotten it wrong?

3. Where is there unique and rewarding potential for music in collaboration with brands? Where, if at all, are opportunities slowing down?

4. What pitfalls/concerns face brands working in partnership with music? And vice versa, what pitfalls/concerns face the music industry working in partnership with brands?

5. What are some specific exciting examples of music in partnership with brands? What are some examples of failed projects? Are brands legitimate and vital patrons of music in this era?

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