Social Strategy: The Age of the Alchemist  
A workshop delving into social experience design lead by Vincent Higgins, Executive Director, UX, DDB and AOL.

Details:
In the Dungeons & Dragons (D&D) role-playing game, the Dungeon Master (often abbreviated as DM) is the game organizer and participant in charge of creating the details and challenges of a given adventure while maintaining a realistic continuity of events.

Our methodology takes many cues from early storytelling role-playing games. Being a UX director is uncommonly akin to being the Dungeon Master. Laying the framework, playing out the different scenarios and anticipating varied outcomes for diverse personas is all a part of the challenge.

This workshop takes a creative, fun and exciting approach to designing social communication experiences for millions to participate. If you have a lucky 20 sided, bring it.

Participants will learn:
How to engage users using game mechanics and old fashioned storytelling.
Build campaigns that empower your community to tell the story of your brand.
Properly pivot based on in market (in-game) un foreseen variables.
+2 Bonus/Communication Strategy  +1 Bonus/Experience Design