Ever-changing developments in consumer technology, new distribution channels and expectations for responsive interactions, as well as boundless media options, have made entertainment and technology the new candy store for kids. How has the explosion of new entertainment options, media channels and experiences affected childhood development and the business of creating entertainment for children now, and as they grow? This panel will discuss the implications of new media programming and learning technologies on children, as well as how brands will be able to evolve with this new generation that has been groomed to have high expectations for its media and technology diet.

Questions Answered

1. How are children today being socialized differently than their parents? Does heavy online socializing hurt childhood development?
2. What are the implications of this new digital landscape for kids learning and for assessing their progress?
3. What are some of the significant opportunities new technologies offer for brands to reshape the way in which education and entertainment is conceived and presented?
4. What strategies can we use to better approach educating and entertaining digital kids? What are some examples of emerging startups or existing companies that are innovating in the digital kids space?
5. How are established kids companies embracing this new marketing environment that’s dominated by digital technology? How are they creating disruptive technologies that add value to companies, brands, and customers?

VENUE INFORMATION:
AOL Headquarters. 770 Broadway New York, NY 10003