Social media has equalized the playing field of traditional social communications and business competition for large and small companies alike. Through social media, small companies can appear to be more established while remaining agile and retaining the benefits of being small. Conversely, larger brands can integrate social media into already existing brand frameworks in order to engage consumers on a personal level and build more intimate and personal relationships. In fire side chats with individuals from companies of various sizes including start-ups, mid-sized, and large corporations, this session will explore the values in utilizing social to level the playing feel in an increasingly competitive workplace.
Moderator: Dominic Chu, Bloomberg (@The_Domino)
Founder / SumZero
Vice President of Digital Marketing / SAP
VP of Digital & Partnerships / American Express
Global Head of Digital & Social / Nokia
Director of Brand Marketing / Bonobos