The big data buzz is making headlines, but the crossover into social media is just now being explored and discussed. While many social media marketers focus on measuring followers and likes, they’re missing out on the real value of social activity to brands — psychographic and demographic information that consumers give willingly to social networks. That is, there is value in not only in collecting data, but more importantly, analyzing and integrating the emerging trend of good data into future business strategies. In this panel of data and social experts, we’ll look at how social media data is becoming a recognized force in deriving strategic insight and actionable business intelligence.
Moderator: Sam Grobart, Bloomberg