Twitter and comedy collide in a reprise of last year’s madcap SMW session led by three of social media’s brightest stars. Lizz Winstead (@lizzwinstead), Julieanne Smolinski (@boobsradley) and Jon Friedman (@friedmanjon) have a combined Twitter following of 250,000. Anyone not reading their Tweets misses out on some very funny writing, as well as insightful commentary on politics, pop culture, romance, and the general haplessness of humanity. The trio’s 2012 SMW event featured the hashtag game #rejectedgroupons; it trended to No. 2 in the world within 30 minutes. This year, they’ll try for No. 1—and impart more wisdom about brevity in humor.

Lizz Winstead is co-creator of The Daily Show, author of the book Lizz Free or Die, writer of the off-Broadway hit Wake Up World!, and co-founder of Air America Radio, on which she co-hosted Unfilteredwith Chuck D and Rachel Maddow.

Julieanne Smolinski is a GQ columnist, writer for the Today show’s “Kathie Lee & Hoda blog,” and frequent contributor to XOJane.com.

Jon Friedman is the writer and director of the Jon Friedman Internet Program on My Damn Channel, creator and host of The Rejection Show, author of Rejected: Tales of the Failed, Dumped, and Canceled, and an award-winning original blogger for Late Night with Jimmy Fallon. He is currently a producer for MTV’s Guy Code and Girl Code.