Forget roundtable discussions or keynotes, this MKG session is truly going to live at the intersection of digital and physical. As the evolving landscape becomes increasingly difficult for brands to create meaningful experiences and connections with their audiences, a new trend is shaping up that enables this and it’s living at the intersection of physical and digital strategies to produce powerful results.

Presented in a fun and unexpected format, we’ll discuss our favorite innovations in the field, what experiential means today and what we think it will mean in the future. And best of all, you, yes you will drive the conversation and help us discuss the topics you want to hear. Get ready for some fun, great conversation and a few surprise guests… and possibly a robot.