Human beings have been using lenses to magnify and correct their vision since the 5^th Century BC. But not until 2010 did anyone really step forward to revolutionize the way that eyewear is sold. That was the year that Warby Parker was born, started by Neil Blumenthal and three friends, with an idea to turn an outdated industry on its head.

Neil was named one of the 100 Most Creative People in Business by Fast Company in 2012. He has a knack for seeing things differently and will be sharing his insight from the Social Media Week stage.