Category: Social Video

Level: Intermediate

Class Description

An in-depth look at how Google+ Hangouts and Hangouts On Air have evolved from a closed experience to livestreaming to creating a mobile network. The class will focus on people who already have a moderate level of understanding with Google+ & Hangouts to take the discussion in a more detailed and forward-looking direction.

Learn how Google+ Hangouts are being used by media around the world and how to take the experience to another level of interaction and engagement. Topics include mobile, broadcast integration, audience development, content/workflow recommendations and ideal technical specifications.

Will be of appeal to media, marketers, analysts, and many others across verticals who are looking to engage an online audience through video.

What you’ll walk away with:

Students will gain a deeper understanding of how to produce a successful Hangout, ideal ways to focus on content/participants, production values, mobile features, audience engagement across Google properties, and insights from previous hosts of Google+ Hangouts that worked in places all over the world.

• This class is ideal for anyone who cares about the future of social, video & mobile
• Students will leave knowing how to create the best Hangout for their needs
• The instructor has 15+ years of working in the media and reporting on technology trends
• Discovering the ways media, marketers and others have tapped into the power of social video; participating in live Hangouts; and getting hands-on examples of production values/tools
• Co-presenter has 10+ years in online/TV production

 
Class Format: The class will showcase plenty of high-profile and successful examples of Google+ Hangouts and insights into how they made it happen. In addition, we’ll generate a Hangout during the class and get folks demonstrating the latest features in real time.

- Online demos, examples
- Pro tips on production and quality
- Real-time showcase of best practices to involve audience
- Q&A at the end  

Prerequisites: Understanding of Google+ and Hangouts will be beneficial to quickly advance the conversation. Participants are encouraged to bring mobile devices to participate in live Hangouts and therefore should already have a Google+ Profile.

Project Prompt: Producing the ideal Hangout and engaging your audience.  Students should come armed with questions about Google+ Hangouts, their own examples/questions, and an interest in amping up production. There will also be some coverage on analytics and connections to the YouTube world.

Teacher bio:

Daniel Sieberg is Google’s head of media outreach across services like Google+, Google Earth/Maps, Google Trends and more. He is also Google spokesperson on a variety of products and initiatives. Dating back to 2000, the Emmy-nominated Sieberg was previously a tech contributor at ABC News and MSNBC, the CBS News science and technology correspondent, and the technology correspondent for CNN. His written work has appeared in several publications including Time, Salon and Details. He started his journalism career as a daily reporter at the Vancouver Sun covering tech/business/civics in 1998.

His first book titled, The Digital Diet: the four-step plan to break your tech addiction and regain balance in your life, was published in May 2011 with additional printings in the UK, Japan and Korea. It’s about nurturing a healthy relationship with technology.

Sieberg has a bachelor’s degree in writing/communications (UVic, ’98) and master’s degree in journalism with a focus in technology (UBC, ’00). He lives in New York City with his wife and daughter.