While most marketers know by now that earned media is the most powerful marketing, many don’t yet realize that all earned is not created equal. The fact is, though, that earned driven by an in-person experience is more powerful than that driven by any other means. The unmatched engagement of an in-person brand experience drives more passionate advocacy, generating bigger and longer-lasting brand and sales lifts. And the more engaging the experience, the more passionate the advocacy and the bigger the lifts. Experience-driven social marketing also makes the rest of the mix more effective, has mass reach, and can be accurately measured and reported in the metrics marketers are used to and value most.
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a significant part of their mix.
SVP, Marketing / House Party, Inc.
Associate Digital Strategy Director / JWT
Chief Operating Officer / Keller Fay Group
SVP, Research and Anayltics / House Party, Inc.